TOAST THERE - AW10 PREVIEW FILM
A short preview of the AW10 collection, filmed in Venice and the South Tyrol during their photoshoots.
KUYICHI STORE OPENING… WAITING FOR THE GUESTS TO ARRIVE…
The first Kuyichi UK store opens today in Manchester. A vintage Ford transit van is parked outside the store blaring summer sounds on King Street! No dark clouds here! We’re at number 28, come and say hello!
Fashion and Retail events
ORLANDO BLOOM AND CHARLIZE THERON - UNIQLO GLOBAL BRAND AMBASSADORS
Talk about a dream team! Japanese fast-fashion brand Uniqlo has named Charlize Theron and Orlando Bloom global brand ambassadors for its new “Made For All” philosophy. As part of a year-long contract, the sexy A-list duo will appear in Uniqlo’s worldwide advertising campaigns and be tasked with communicating the company’s new tagline, which emphasizes its commitment to provide clothing for everyone, regardless of nationality, age, occupation or gender. With Charlize’s Oscar-winning beauty and Orlando’s rugged good looks, we’re sure these ads, scheduled to drop next month, will be unforgettable.
PHILOSOPHY’S MIRACLE WORKER
Yesterday morning we were blessed with the presence of Robin White from philosophy who joined us for breakfast to fill us all in on the brand new miracle worker collection, which launches exclusively at Selfridges next week. The new miracle worker advanced anti-aging collection includes multitasking, cutting-edge skin care products designed to give you visibly revitalized, renewed skin with proven results in weeks.
Guests left armed with the new products to try, so get ready to see some serious anti-aging results as philosophy really can work miracles!
Sophie Wilson
Beauty and Product events
KUYICHI ARRIVES IN MANCHESTER THIS WEEK
Dutch denim brand Kuyichi will open their first stand-alone new retail concept store in the UK on King Street, Manchester on August 26th 2010. The Manchester concept marks the beginning of a roll out across the UK and Ireland.
The new Manchester concept store has been created by the Kuyichi in-house design team and will span 1,363 sq ft. The interior will evoke Kuyichi’s brand philosophy and include hot FSC wood, beautiful natural stones, tropical plants and an overall simplistic store design.
Installation walls of wooden boxes create a unique presentation of the denim offer alongside glass domes filled with pairs of jeans and laboratory bottles featuring inside the brand’s sustainable concepts. The window displays will feature industrial sewing machines to emphasis the recycle and repair initiative, which offers customers the chance to recycle their old jeans and receive a discount on a new pair.
Fashion and Retail events
MAISON MARTIN MARGIELA ‘20’ THE EXHIBITION
Cultural batteries need recharging? Where better to spend some time than walking along the Embankment, before popping into Somerset House for the Maison Martin Margiela ‘20’ exhibition, celebrating 20 years of innovative design.
Displaying a unique eccentricity unseen elsewhere, the exhibition boasts a mixture of installation, film and photography to hair pieces and half mirrored garments, cleverly using lighting and music to create an exceptional ambiance.
The fashion house uses minimalism throughout the entire space, everything and everywhere you look is bright white and quite startling in a refreshing way.
The exhibition is on until the 5th of September, where better to prepare for your fashion week excitement!
Hayley Kell
Fashion and Modus Loves
ANGELINA JOLIE WEARS FERRAGAMO
Angelina Jolie wore a pair of cream draped peep toe shoes with platform and metal heel to the photocall of the film “Salt”, held on Wednesday, August 18th in Berlin
THIS SEASON’S UNWITTING STYLE ICON? ANGELA LANSBURY!
What I would call a treat in the PR industry is getting wind of the trends for the season very early on. This week in particular we have been inundated with requests for ‘Granny Chic’. Don’t be put off just yet as the trend has not been dictated by a bunch of jammie-dodger-dunking Octogenarians from the Peak District (kind of wish it was) but by the world’s top designers… what we were all asking ourselves at Modus Towers this week was ‘ who is the inspiration behind this trend?’
Two words immediately sprang to my mind… Bedknobs… Broomsticks…
Okay I hear what you’re saying. Angela Lansbury has not single handedly spawned a global fashion trend from her wardrobe in this Disney classic. Or has she? Here I would like to chart her style history – What soon became apparent were all the nails hit on the head by this grand dame of fashion. Fur… Tick… granny chic… Tick… ’Mad Men’ style… Tick.
When I get an enquiry about full skirts, pussy-bow blouses, twin sets, and cable knits this season I know where my mind will wander to as a point of reference. Forget your catwalk collections and your haute couture.
Angela Lansbury. What a woman.
Adam Bellenger
Fashion and Modus Loves
TWENTY8TWELVE AW10 COLLECTION MOVIE
Twenty8Twelve A/W10 Collection Movie from Modus Publicity on Vimeo.
Fashion and Modus Loves
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