MILAN - MENS - AW10 - SHOWS START
Milan Mens A/W10 Show Schedule:
Sunday 17th January
Salvatore Ferragamo – 13.00hrs
Monday 18th January
Pringle of Scotland – 9.30am
Etro - 14.00hrs
Canali – 16.00hrs
Julian Vogel
Posted on Monday, 18th of January 2010 | Permalink | Share +
Modus Loves You…
Season’s Greetings from Modus Publicity on Vimeo.
Illustration by Rob Ryan and animation by John Brown
Modus Admin
Posted on Tuesday, 15th of December 2009 | Permalink | Share +
Fashion and Modus Loves
A La Mod[us]
Okay. So the dust has finally settled after Modus SS10 Press Day events and it’s time to get back to what’s really important. Friends, family and holiday cheer?
Don’t be silly, I’m talking about Modus looks of the week. The bone-chilling temperatures have done little to weaken the spirit of these Modus fashionistas – the truth is in the colours. Golden yellows and kelly greens, dancing florals and peek-a-boo stripes proved that hibernation is not an option this winter.
With December just around the corner, I’m sure you’re as curious as I am to see what sort of spin is taken on the traditional Christmas looks. Reindeer headbands, perhaps? Not a chance. At least not without a couple dozen glasses of eggnog first…
Sara Long
Modus Admin
Posted on Friday, 27th of November 2009 | Permalink | Share +
Fashion and Modus Loves
David Koma’s Celebrity Heaven
What an amazing few weeks for David Koma! Three of the world’s most beautiful, talented and photographed women have shown their genuine admiration and support by choosing to wear David’s dresses for events across the globe within days of each other!
Not only did Cheryl Cole choose to wear a fabulous design from his graduate MA collection (bought exclusively at Browns) for X Factor – currently the most viewed programme on TV, the superstar and icon Beyonce wore a specially designed dress to collect her MTV Award for ‘Best Song’ at the EMA’s in Berlin. These appearances led to a mass of hype and buzz, with coverage sparking ‘who wore it best’ debates everywhere!!
Just last week Rihanna débuted his striking orange body con dress from the new Spring Summer ’10 collection for her performance at the launch of new cruise liner ‘Oasis of The Seas’
…we’re struggling to decide who wore what best, however we think David’s words sum up a great month, saying, ‘I’m a very happy man right now’!
Liz Roscoe
Posted on Thursday, 26th of November 2009 | Permalink | Share +
Akris SS10 Press Day
After long weeks and hard work, the final Modus Press Day is now complete -and what a great note to finish on at Akris where invited guests previewed the Spring Summer 2010 collection
Akris’s signature statement was very apparent within the Spring Summer 2010 line alongside a new ‘sportif’ theme which was received tremendously well by the UK fashion press who attended.
The Old Bond Street boutique was transformed into a tranquil minimalistic bliss with key pieces displayed throughout the upper level of the store. Akris’s seasonal look of sexy conservatism was apparent with deep V necklines, open backs and sharp architectural tailoring, but what everyone was talking about was the exclusive first collection of Akris bags.
Fine workmanship, meticulous detail, everything we have come to expect from the brand and nothing less.
Carl Marshall
Modus Admin
Posted on Wednesday, 11th of November 2009 | Permalink | Share +
Fashion and Brand events
Etro SS10 Press Day
Set in the heart of the Modus Publicity press day triangle with Ferragamo and Akris, Etro held their SS10 Press Day in their beautiful Old Bond Street store. Toiling through the night before was well worth it, as the team turned it into a magical haven of bright colours and delicious soft prints, offering comfort from the cold weather outside.
The womenswear collection held centre stage, with its soft, feminine take on 1970’s glamour, a forte of Etro, whose signature print is the paisley print. The versatile clothing and wide leg trousers were a hit this season as well as the beautifully embellished and tasselled accessories which added a playful element to the collection.
Menswear is bright and bold as ever, as Kean Etro communicates his love of colour and its healing properties – they certainly cheered people up on such a grey day!
Urban Caprice were on hand with an array of delicious canapés and drinks, the elderflower and the tuna and lentils being the favoured flavours of the day.
Our lovely supportive attendees came throughout the day and we were happy to see so many familiar faces enjoying the luxurious setting and admiring the collections.
Karmen Wijnberg
Posted on Wednesday, 11th of November 2009 | Permalink | Share +
UNIQLO Heat Tech ‘Ice Man’
Taking centre stage against a glamorous backdrop of Mario Testino photography, was the very fabulous UNIQLO Heat Tech ‘Ice Man’
Mario Testino’s latest ad campaign for UNIQLO’s Heat Tech 2009 launch, features faces like Lily Donaldson and Coco Rocha and the entire bar area at the Modus press day was wrapped in these icy yet chic images, with a life size man made of ice to accompany them!
With his colourful thermal heated body chiseled to perfection the ice man was centre of attention as he proudly presented everyone’s favourite, UNIQLO’s trusty ‘Heat Tech’ winter warmers . The long johns definitely proved to be the most popular product of the day and not as moment too soon as the Christmas lights were switched on and the winter weather set in.
Heat Tech Man did us proud, although he did become a shadow of his former self by the end of day - once the melt set in!!
Liz Roscoe
Posted on Thursday, 5th of November 2009 | Permalink | Share +
Fashion and Retail events
Modus Publicity / Modus Dowal Walker Press Day SS10
Modus celebrated its most successful press day to date, with 460 guests flooding in to take a peek at the new S/S ’10 fashion and beauty collections from a whole range of our clients. The event took place in the sumptuous grandeur of Washington House on Conduit Street. Catching the journalists eyes as they stepped through the door was the splendour of Mawi’s statement jewellery displayed in an antique glass cabinet.
Eager eyes shifted quickly to David Koma’s sculptural S/S ’10 collection; the designer even stopped by himself! Modus Dowal Walker offered press a St Tropez spray tan, whilst lucky males were treated to Kyoku facials. As guests sipped Prosecco and nibbled chocolate tartlets, they sauntered round the magnificent venue, marvelling at the Uniqlo ice sculpture with their Heat Tech goodie bags firmly in hand. Notebooks were filled rapidly, and request forms were piled high by the end of the day. Somehow I don’t think they’re going to shrink in the near future!
Hannah Brimson
Modus Admin
Posted on Thursday, 5th of November 2009 | Permalink | Share +
Modus Loves… Ryantoon
Modus’s friend Rob Ryan has temporarily replaced his store in Colombia Road with Ryantoon. The store on Colombia Road will carry the black and white theme for the next few weeks.
Ryantown - 126 Columbia Road, Shoreditch London E2 7RG +44 (0) 20 7613 1510
Julian Vogel
Posted on Saturday, 17th of October 2009 | Permalink | Share +
Salvatore Ferragamo - Blue & Joy Exhibition
To celebrate the beginning of the Frieze Art Fair, Ferragamo teamed up with artists Blue & Joy AKA Fabio La Fauci and Daniele Sigalot to showcase a collection of their work.
The Salvatore Ferragamo Old Bond Street store was turned into a mini art gallery on Thursday the 15th of October. Check out the bespoke button masterpiece created using 35,000 Salvatore Ferragamo vintage buttons.
Who says fashion isn’t art? If you fancy a slice of the stylish action you can purchase the art in store from the 15th of October, or why not check out the art for yourself from the 16th of October when the exhibition is open to the public.
Sarah Bruce
Posted on Thursday, 15th of October 2009 | Permalink | Share +