PRESS DAYS - ABOUT TO START THIS WEEK
Modus Press Days - Starting Soon
If you happen to be walking down Heddon Street I’m sure you’ll hear a buzzing and a clattering coming from the Modus offices as the final preparations are underway for our AW10 Press Day.
Mannequins have been stripped bare, boxes cover the showroom and armies of garment bags await us but it is all worth it for the “oohs” and “ahhs’ that erupt in the office as the winter collections are unveiled.
So with less then a week to go until the big day the pressure is starting to build, but don’t worry, we have all relished the opportunity to plan our winter wardrobes – after all you can never be too prepared.
Danny Sullivan
A LA MODUS SPRINGS BACK!
OK, so I took a little tiny break from A La Modus. But I challenge YOU to try and drag a busy Modus fashionista into the arctic London winter and still come back with all your limbs intact. It seems as though spring has finally sprung and revived my lovely subjects’ devotion to their spring wardrobe just in the nick of time. Now if only I could figure out how to get them to come back inside…
Sara Long
Fashion and Modus Loves
CALVIN KLEIN UNDERWEAR MODEL SEARCH - 9 COUNTRIES 9 MEN FINALIST APPEARANCES THIS WEEKEND!
After months of in-store castings at multiple retail locations across Europe and on-line submissions via the competition website, 9countries9men, the nine finalists have been announced and they include: England’s Laurence Cope, France’s Mickael Melcher, Germany’s Lenn Haberthaler, Greece’s Nikos Douramanis, Italy’s Carmelo Di Guardo, The Netherlands’ Chiel Konings, Russia’s Dan Miller, Spain’s Luis Ansa Echegaray, and Sweden’s Alex Bechet.
All of the nine finalists will be introduced to the public at two House of Fraser locations this weekend, where in-store voting will take place to help determine the ultimate winner of the competition.
“9 Countries, 9 Men, 1 Winner” Finalists Public Appearances at House of Fraser:
Saturday, 27 March, 2010
12:00pm – 2:00pm: House of Fraser, Oxford Street, London
4:00pm – 6:00pm: House of Fraser, Westfield, London
The public can also vote on the competition website until 30 April and the winner will be announced in May 2010.
In conjunction with this initiative, Calvin Klein Underwear launched a new Global X product range, which arrived in stores at the beginning of March 2010. Celebrating national pride and geographic diversity, Calvin Klein Underwear Global X is a new range of underwear and tops in cotton/modal/spandex that combines national colors together with bold graphics and legendary fit.
NUXE PRESENTATION
Long have we secretly coveted the simplicity and elegance of French style, their ability to nab a certain sexy kohl-eyed American pirate and their sophistication when it comes to skincare. So imagine our delight when MDW were approached by NUXE to represent the much adored and respected French beauty brand for the second time.
In the subterranean comfort of The Haymarket Hotel, MDW hosted a press breakfast to showcase the full NUXE offering including celebrity favourite Huile Prodigieuse and best sellers Baume Levres Réve de Miel and Crème Fraiche Serum.
The range is available from Space NK stores nationwide and we can’t wait to get our hands on all of it – well anything to help in the quest for our own Capt Jack!
Beauty and Brand events
NAPAPIJRI AW10/11 COLLECTION PRESENTATION
Yesterday we were in Milan to visit the Napapijri HQ and see the new AW10/11 collection
and check out some of the key new products on offer.
The recycled nylon cape (that’s me holding it up!) is the hottest item for Napapijri and is hitting stores in Sep 2010.
Brand events, Fashion and Milan
PHILOSOPHY BLOGGERS BREAKFAST
This morning we had breakfast with some super savvy bloggers and online journalists to talk all things Philosophy. To celebrate Philosophy’s 14th birthday, we turned back the clock and learnt about the most iconic Philosophy products of all time – Hope in a Jar anyone? The breakfast ended with a cryptic hint from the fabulous Robin who told us to “believe in miracles…” Watch this space!
Lisa Bobroff
Beauty and Brand events
BERSHKA BRINGS IBIZA TO OXFORD STREET!
Today Bershka held their exclusive Press morning and in-store party hosted by Space Ibiza to celebrate the reopening of the Bershka London flagship store and for press to preview the high summer collections.
The setup of the morning was nice and easy once we had decided where to put the high summer preview rail, and how we were going to merchandise the product to ‘tell a story’. The breakfast was great success and the perfect setting to show press the new collections and store layout. We had a great turnout and press really liked the new themed ‘Club Bershka’ store.
The evening event approached quickly and we made our way back down for the in-store party. As we approached Oxford Circus, our conversation was interrupted by a heavy bassline and the vibe of a street carnival. Acrobatic dancers dressed in extravagant tiered dresses stood on metal scaffolding emerged from the store entrance and were pushed by scantily dressed men– the party had begun! Cheers and loud roar of laughter echoed through London Oxford Street with even the buses slowing down to take a look.
We followed the dancers in to the store where we were welcomed by a live DJ - the atmosphere was electric. The speakers pumped out big basslines and breakbeats, press and customers partied together, drinks were flowing and the cash registers were ringing - in one word….PERFECT!
JO WOOD ORGANICS… EAU MY, HOW FRAGRANT!
Yesterday the glamorous green queen Jo Wood visited the Modus office to launch her two new sumptuous fragrances; Tula & Langa.
Press listened intently as Jo presented her enchanting new fragrances; tantalizing Tula with its delicate and exotic white floral scent, and refreshing Langa, a bright and zesty fragrance. This pleased even the most discerning of senses but the fact that the fragrances are made from pure organic ingredients and essences made them all the more divine.
Thus, in sum, the event was aromatic, beautiful, exotic, organic… Eau so Jo Wood!
Kiran Branch
Beauty and Brand events
FEW & FAR 2010 EDITION
It was a visual as well as an edible feast at Few and Far this week. To launch the 2010 Edition, press, favourite customers and the Modus team spent a happy day at Few & Far with the eclectic, unique and utterly beautiful ranges of clothing, accessories, lighting and furniture.
Everyone had a favourite - from the amazing exhibition of work by designer Paola Navone and quirky jewellery by Nilu Miao to the beautiful silk cotton designs by Indian clothing designer Pero.
In the evening, guests made headway with the banqueting table - slabs of cheese, quince jelly and caramelised walnuts went down as well as the Black Velvet cocktails - Guinness + Champagne = fashion’s way to celebrate St Patricks Day!.
Entertainment came from a very smart accordion player and guests left with a mini bunch of snowflake flowers - spring is finally here!
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