Ferragamo Men’s AW09 Runway Show
On a freezing cold day in Milan and the Salvatore Ferragamo Mens A/W 09 show kicked off with a classic collection of sharp tailoring in winter colours of black, navy, bronze and grey.
The photographers went crazy when a candy grey striped suit came down the catwalk. Chunky knits in cream and white and a cape coat were key features.
Massimiliano Giornetti created a contemporary collection with a modern commercial edge… Perfect for today’s climate…
Brand events, Fashion, Milan and Runway Shows
It’s Cold Outside…
So what better to keep you warm in arctic conditions than Napapijri’s new FLAG Project, presented during Pitti in Florence next week at the famous LUISAVIAROMA store.
With Flag Project, Napapijri aims to regain authenticity and diversity by studying its archives, materials and applications and re-fashioning them in a modern key using natural materials and new processes reflecting Italy’s manufacturing culture, in collaboration with their traditional textile partners.
Brand events and Fashion
Season’s Greetings
Modus was very excited to again be working with the wonderful Rob Ryan for our seasonal greetings card. You can see more of Rob’s work at here, and his shop on Columbia Road, and we also look forward to working with Rob on other projects next year…
Etro SS09 Press Day
Amidst the twinkling Christmas lights of Old Bond Street, Etro brought an early Spring sparkle in the form of sequined sari’s and jewel embellished silk kimono’s using a softer Eastern paisley palette in the finest metallic silks.
Combined alongside pastel pinstripes in baby blue and salmon hues, slouchy tailoring in the form of luxury pajamas were a real hit with the press who enjoyed an Italian inspired brunch of pistachio biscotti, parmesan cheese soufflé’s, polenta and rosemary cake.
The Indonesian influenced menswear collection combined luxury silk geometric printed robes with silk scarf belts, linen frilled shirts and oversized leather bags topped off with a bright straw panama, bring on the Summer!
Victorinox Flagship Store Bond Street
Last night, Modus helped Victorinox settle into it’s new European Flagship store on Bond Street. As the beer, wine and Swiss vodka laced cocktails flowed, the assembled crowd were treated to a vertical catwalk with parkour experts suspended, Mission Impossible style by wires and raised up and lowered whilst making some serious moves.
DJ Princess Julia attracted the cool London crowd to the basement including the likes of Giles Deacon, Jasmine Guinness , Leah Wood and Jade Parfitt. But the most talked about star of the evening was Jamie Staff, one of our gold Olympic medallists in Beijing. Wearing the medal to the event certainly attracted a few female admirers!
MDW Press Open Day SS09
In the sleek and impressive venue of Firevault, Great Titchfield Street, Modus Dowal Walker set up our SS09 Press Day and welcomed new and familiar faces to the most colourful of seasonal presentations.
The venue became a home away from home for the day with the fashion collections impressively displayed to bold and vibrant effect and the beauty clients setting up shop on the first floor and treating all guests to pampering manicures and beauty treats.
The bar in the centre of the venue became the social hot spot with sparkling drinks and delicious bites served to guests following their tours of the space and all that Modus Dowal Walker fashion and beauty clients had to offer for the coming summer months.
Liz Earle in Dublin
Liz Earle visited Dublin on the 9th and 10th October to mark the launch of the brand’s website in Ireland.
Liz appeared on Ireland’s favourite morning TV Show, Ireland AM with host Alan Hughes and discussed the brand’s launch as well and her favourite winter skincare tips.
Liz then hosted afternoon tea at the Shelbourne Hotel for a host of Irish editors and finished the trip with a visit to Wilde & Green, a food and lifestyle store on the outskirts of Dublin where the brand is retailed.
Beauty and Brand events
Calvin Klein Collection Presentation SS09
The fashionistas were out in force in Milan and were not disappointed at Calvin Klein. Francisco Costa’s view for SS09 Calvin Klein Collection was a masterclass in architectural origami.
Presented akin to a gallery exhibit highlighting the delicate and light feel to each piece whilst showcasing the clever folds and pleating of a collection designed to fold down completely flat.
The theme extended through to bags and shoes with a Toblerone-esque silver clutch and silver caged-heel pumps. Get those suitcases at the ready - the ultimate travel collection has arrived!
Fashion, Milan and Product events