Etro SS10 Press Day
Set in the heart of the Modus Publicity press day triangle with Ferragamo and Akris, Etro held their SS10 Press Day in their beautiful Old Bond Street store. Toiling through the night before was well worth it, as the team turned it into a magical haven of bright colours and delicious soft prints, offering comfort from the cold weather outside.
The womenswear collection held centre stage, with its soft, feminine take on 1970’s glamour, a forte of Etro, whose signature print is the paisley print. The versatile clothing and wide leg trousers were a hit this season as well as the beautifully embellished and tasselled accessories which added a playful element to the collection.
Menswear is bright and bold as ever, as Kean Etro communicates his love of colour and its healing properties – they certainly cheered people up on such a grey day!
Urban Caprice were on hand with an array of delicious canapés and drinks, the elderflower and the tuna and lentils being the favoured flavours of the day.
Our lovely supportive attendees came throughout the day and we were happy to see so many familiar faces enjoying the luxurious setting and admiring the collections.
UNIQLO Heat Tech ‘Ice Man’
Taking centre stage against a glamorous backdrop of Mario Testino photography, was the very fabulous UNIQLO Heat Tech ‘Ice Man’
Mario Testino’s latest ad campaign for UNIQLO’s Heat Tech 2009 launch, features faces like Lily Donaldson and Coco Rocha and the entire bar area at the Modus press day was wrapped in these icy yet chic images, with a life size man made of ice to accompany them!
With his colourful thermal heated body chiseled to perfection the ice man was centre of attention as he proudly presented everyone’s favourite, UNIQLO’s trusty ‘Heat Tech’ winter warmers . The long johns definitely proved to be the most popular product of the day and not as moment too soon as the Christmas lights were switched on and the winter weather set in.
Heat Tech Man did us proud, although he did become a shadow of his former self by the end of day - once the melt set in!!
Fashion and Retail events
Modus Publicity / Modus Dowal Walker Press Day SS10
Modus celebrated its most successful press day to date, with 460 guests flooding in to take a peek at the new S/S ’10 fashion and beauty collections from a whole range of our clients. The event took place in the sumptuous grandeur of Washington House on Conduit Street. Catching the journalists eyes as they stepped through the door was the splendour of Mawi’s statement jewellery displayed in an antique glass cabinet.
Eager eyes shifted quickly to David Koma’s sculptural S/S ’10 collection; the designer even stopped by himself! Modus Dowal Walker offered press a St Tropez spray tan, whilst lucky males were treated to Kyoku facials. As guests sipped Prosecco and nibbled chocolate tartlets, they sauntered round the magnificent venue, marvelling at the Uniqlo ice sculpture with their Heat Tech goodie bags firmly in hand. Notebooks were filled rapidly, and request forms were piled high by the end of the day. Somehow I don’t think they’re going to shrink in the near future!
Hannah Brimson
Modus Loves… Ryantoon
Modus’s friend Rob Ryan has temporarily replaced his store in Colombia Road with Ryantoon. The store on Colombia Road will carry the black and white theme for the next few weeks.
Ryantown - 126 Columbia Road, Shoreditch London E2 7RG +44 (0) 20 7613 1510
Salvatore Ferragamo - Blue & Joy Exhibition
To celebrate the beginning of the Frieze Art Fair, Ferragamo teamed up with artists Blue & Joy AKA Fabio La Fauci and Daniele Sigalot to showcase a collection of their work.
The Salvatore Ferragamo Old Bond Street store was turned into a mini art gallery on Thursday the 15th of October. Check out the bespoke button masterpiece created using 35,000 Salvatore Ferragamo vintage buttons.
Who says fashion isn’t art? If you fancy a slice of the stylish action you can purchase the art in store from the 15th of October, or why not check out the art for yourself from the 16th of October when the exhibition is open to the public.
Modus Loves… orangesnowstore
There is no end to the talents of old time Modus Friend Iain R Webb. Stylist, photographer, writer, fashion historian, author and now retailer.
Reworking out of date clothing and fabrics into new items; sequin embroidery letters onto army surplus. Bowie references abound - from the framed doilies to sweatshirt prints. Choose your own soundtrack while you shop - Neil Diamond always a winner.
*orange snow - a label for people who don’t want to be labelled. New gallery boutique coming soon to 40 Featherstone Street, London EC1Y 8RE.
Georgina Goodman SS10 - No Rainbows Without Rain
The pain caused by my own too-tight-for-comfort vintage boots was temporarily forgotten about at the mere sight of the new Georgina Goodman S/S ‘10 collection. As I strolled into 44 Old Bond Street for a sneak preview, I was surrounded by a rainbow of metallics, heels higher than Everest, classy flats and updated versions of classic Goodman’s.
Cynthia and Louisa at Georgina Goodman described the new collection as a mixture of “graffiti pop and graphic heels with a feminine silhouette”; the most-demanded of the day were the new ‘Duke’ style – black suede T-bars with lime green python detail.
Other notable feet treats were the all-round favourites back in full force – ‘Natalia’ reigns supreme in satin peach for Spring/Summer, as does A/W ‘09’s ‘Sister’ boot in new shades. Despite heels on the catwalk reaching mountainous heights, Cynthia and Louisa were bombarded with requests to try on the ‘Elvis’ sandals - proof that flats are most definitely the ones to be seen in. Breathe a sigh of relief girls!
The evidence points in only one direction - every fashionista in a pair of GGs will have a definite spring in their step come next season!
Hannah Brimson
Modus Loves… Hermes and Liberty
There have been so many collaborations in the fashion world over the past few years. One of my current favourites is the joining of Hermes and Liberty. An extraordinary coupling - the ultimate french luxury house with the quintessential English rose.
The result is beautiful….delicate liberty print cotton scarves and pocket squares printed with those iconic Hermes motifs.
+J Collection Launch - Jil Sander for Uniqlo
Thursday saw the much hyped launch of +J, the collaboration between minimalist style maestro Jil Sander and Japanese store UNIQLO. Following a five year hiatus from fashion, the designer created a 100-piece capsule collection aiming to merge her streamlined aesthetic with UNIQLO’s skill in creating affordable basics. London was first to see in the launch globally, with queues outside the flagship store snaking down Oxford Street from as early as 8am (including eager shoppers coming all the way from Scotland waiting patiently!). With fashion glossies hot under the collar in anticipation and countdown posters adorning the stores, expectations were high, and Sander did not disappoint.
The collection included men’s and women’s pieces, ranging from sharply tailored jackets to Sander’s signature monochrome accessories. With the rare opportunity to get their hands on high-end style without the price tag, visitors to the store snatched up must-have pieces as soon as they hit the shop floor.
And the +J collaboration doesn’t end here. With the news that designs are already complete for Spring Summer 2010, we can be sure that the covetable items from this collection won’t be the last. But get in line now, I predict a sell-out…
Laura Corrigan
September Issue
The September Issue from Raf Rennie on Vimeo.
The release of The September Issue on DVD has no doubt caused a large number of fashion lovers to discard their Georgina Goodman’s for a night in front of the TV.
Focusing on editor-in-chief Anna Wintour, the film does little to pierce her formidable exterior. It includes too many elongated shots of Anna looking disinterested, or sitting in silence for my liking, but is edited to include some sharp slices of wit.
The September Issue shows off other wonderful characters, including Grace Coddington, who is portrayed as the only person who could possibly overrule a decision of Anna’s…
At first I felt the film was not the insightful triumph I had hoped for. But on reflection, I realise I am probably more addicted to celebrity culture than I thought! The September Issue’s presentation and preservation of Anna as a professional and seemingly flawless icon lacks the “baring-all” of reality television to which viewers are accustomed. This documentary maintains Anna’s image as enigmatic, which I think is for the best - even if I would’ve enjoyed seeing how she picks out her outfit in the morning!
Zoe Ralph
Fashion and Modus Loves
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