Modus Dowal Walker

JENNIFER ANISTON WEARS FERRAGAMO

Jennifer Aniston wore a black Ferragamo maxi clutch to the film premiere “The Switch”, held on monday, August 16th at the ArcLight Cinema in Hollywood, California.

Fashion and Product placement

A LA MODUS… GROW UP / GROW DOWN

There I stood, staring longingly at the door of my flat which I mindlessly locked myself out of. As I waited there - lip quivering, eyes welled with tears - barefooted, in my pajama pants and yesterday’s lopsided ponytail, it occurred to me that I may not be as ‘adult’ as I think I am. I narrowed my options down to two; sleep in the corridor for the next seven days until my flat mate returned from holiday with her key; or beg a helpless passerby to bust open the door with their own brute force. Yes, I agree. It is concerning that I did not ration things out and call a locksmith or my landlord like a civilized grown-up. But in times of desperation, don’t we all secretly just want to cry for our mommies and assume the fetal position?

I contemplated this arguable regression in maturity on my part and got to thinking about what constitutes adulthood. I took a few easy glances around the office and began spotting baby-doll dresses, ringlet curls, pastel polo shirts and disheveled stripes and I decided that there really is no such thing as a ‘grown-up’. We are essentially a bunch of big kids with deeper voices and bigger footsteps. Perhaps we should bare this in mind when we’re carrying the weight of the world on our backs and can’t find an escape. Maybe all we really need to survive “adulthood” is a glass of tepid apple juice and an afternoon nap.

Sara Long

Fashion and Modus Loves

PRINGLE DAY OF RECORD

On Thursday residents from the Scottish borders descended in their droves to Hawick, armed with all manner of memorabilia relating to the history of their oldest and most revered brand, as Pringle of Scotland held their first ‘Day of Record’.

In an attempt to piece together for the first time an extensive and comprehensive archive, Pringle has asked for people to come forward and contribute product, designs, imagery, documentation and anecdotes. Their old mill in Hawick played host to a day of memories & story telling as the local community tucked in to plates of French Fancies and Viennese Whirls aplenty. They offered up their vintage wares to be catalogued in a unique event where the people that helped to support and build the Pringle brand over the years finally got to have their place in its history recognized.

All that was missing was Michael Aspel walking pensively outside.

Adam Bellinger

Fashion and Brand events

BROWN PAPER PACKAGES TIED UP WITH STRING…

Tucked away in the heart of Cavendish Square, The Conservatory played host to our Christmas in July 2010 press day. With the simplicity of a little brown paper, white string and that extra touch of creativity, we were able to bring that sweet fondness of our Christmas memories to life. As we revealed to our guests what was in store for them this year, we were met with gasps of excitement, intrigue and absolute delight. From socks to snoods, ski jackets to suits and shoes to sunglasses, there was something for everyone. With the sun shining down and illuminating what Santa is stuffing those Christmas stockings with, we can’t help but wonder - what will I get for Christmas?

Dru Plumb

Fashion and Brand events

MODUS WALK-OFF - GET A HOLD OF YOURSELF!

Our fabulous Modus showroom team makes it look oh so easy – dressed head to toe in Uniqlo’s summer essential ‘Sarafine’, we stay cool whilst sashaying down Heddon Street with a full salute to the Rubbish team and become the latest to join their cult Walk Off’s - Get A Hold Of Yourself!

Fashion and Modus Loves

CHRISTMAS IN JULY 2010 PRESS DAY

Modus Publicity will be hosting it’s annual Christmas in July Press Day on the 29th of July from 9.30am to 5pm at The Conservatory, No. 11 Cavendish Square, London W1G 0AN.

Brand events and Fashion