Benefit Cosmetics for HEMYCA at Vauxhall Fashion Scout
A futuristic presentation for this hot design duo. To get the look, Rachel Wood used bright orange face paint across the eyelids and punctuated with lots of sparkle for Benefit Lust Dusts
Benefit Cosmetics for Alice Palmer at Vauxhall Fashion Scout
For the 3rd season running, Benefit is the official makeup sponsor for Vauxhall Fashion Scout. We’re backstage with lead makeup artist Rachel Wood getting all the key makeup looks for SS10.
The Alice Palmer show was all about gorgeous knitwear in strong metallic shades. We spoke to Rachel backstage and she told us: “I have created a textured metallic look by playing with a combination of creams and powders which compliment the clothing well”.
Margaret Howell SS10 Women’s Show
Margaret Howell’s SS10 ready to wear show had quite a turnout with Erin O’Connor and Alexa Chung gracing the front row. Held in Howell’s flagship store in Wigmore Street, the nautical theme of the collection was introduced by the sound of seagulls.
The collection itself had a laid back seaside approach with Breton-style inspired stripes. Shades of blues, white, and beige formed the colour palette. The silhouette and key pieces encompassed loose fits, high waisted trousers, oversized jackets and elegant one-piece swimwear. Classic Howell!
Talana Bestall
Lacoste SS10 Runway Show
Lacoste kicked off New York fashion week on a boardwalk style catwalk, bursting with a vibrant symphony of colour.
An upbeat soundtrack set the tone as Lacoste paid homage to tennis with elegant timeless pieces for men and women in a contemporary colour spectrum.
Inspired by 1920s images from Jacques-Henri Lartigue, the relaxed collection from Creative Director Christophe Lemaire included the ubiquitous Lacoste polo’s alongside clean cut high waisted trousers, skater style pleated skirts, light cotton safari jackets, lightweight blue denim harem style trousers and single breasted denim jackets.
Simple sporty chic was the rule of the day with wearable, modern and unstructured pieces perfect for a sultry summer, met with enthusiasm from the young rock royalty front row which included Pixie and Peaches Geldof, Alice Dellal, Ruby Stewart and Mischa Barton.
Lacoste successfully dragged us out of our winter blues - and pointed us in the bright and breezy direction of spring.
Katherine Ellis
Fashion, New York and Runway Shows
London Fashion Week SS10 - Ready for Action!
They grow up so fast, don’t they? London Fashion Week celebrates it’s 25th anniversary this season and Modus also comes of age; celebrating our 21st year at arguably the most creative fashion week there is.
We’ve been in the thick of it at LFW for quite some time, and this season is no exception, with six shows and a presentation to take care of.
If you haven’t got your ticket request in to us yet, please hurry! Email us at .(JavaScript must be enabled to view this email address) stating Name, Publication, Position, Delivery Address and which shows you are requesting tickets for. Please also let us know of any requests for platform or backstage photography and interviews.
Our shows are as follows:
Saturday 19th September
12.00 Margaret Howell W1
Sunday 20th September
13.00 Matthew Williamson SW1
20.30 David Koma WC2
Monday 21st September
16.45 Jaeger BFC/WC2
19.45 Twenty8Twelve SW1
20.45 Pringle of Scotland SW7
Tuesday 22nd September & Wednesday 23rd September
Puma Mihara 10 Year Anniversary Presentation
Somerset House, WC2
No ticket necessary
If you want to talk to us, please feel free to call us on 020 7331 1433, or if it’s close to the shows, call our LFW Hotline on 0808 120 3816
And if you’d like to follow our trials, tribulations and triumphs throughout the week, please follow us on Twitter!
Looking forward to seeing you,
All at Modus x
A La Mod[us] : Looks of the Week
Do you hear that?... No? Exactly. As the month of August winds down, it has become clear that we’re somewhat in the middle of a so-called lame duck season as far as the world of fashion is concerned. It seems that all of Modus has gone back to basics with their style this past two weeks as they prepare themselves for the ensuing September chaos that will inevitably accompany London Fashion Week.
So enjoy the quietness, neutral colours and lazy days while they last and pray that earplugs are in this fall. The Modus landscape and the weekly looks are about to get a whole lot louder.
Sara Long
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