Philosophy: Celebrate!
To launch yet another infamous holiday collection, Philosophy treated press to an afternoon of cake decoration.
The Cookery School on Little Portland Street was transformed from a simple white space into the Philosophy Cooking School, a place for press to celebrate the holiday offerings and share the experience of cup cake decorating.
The new collection is focused on cooking and sharing with products including Cookie Exchange, Recipe Box, Coffee House and Gingerbread House.
Lierac Launch
Thursday saw the UK press launch for top pharmacy French skincare brand Lierac – the event was exclusive and intimate with sessions for journalists throughout the day – the event was informal and relaxed.
Hosted by Michael Jacobs, CEO of Lierac and Phyto, the press were able to explore the products and hear about Lierac’s rich heritage, skin and body expertise.
SHOWstudio & Swarovski Fashion DJ’s Project
Fashion DJ took place at Abbey Road Studios over three days on the 9th, 10th and 11th July from midday to midnight, celebrating the inextricable link between musical performance and fashion exhibitionism.
Nick Knight invited a number of very special fashion creatives and personalities to be a ‘Fashion DJ’. Each hosted a set, incorporating a selection of music and chat, as well as inviting musical and art performances.
An eclectic mix of sets took place including: Gareth Pugh’s ‘Glow in the dark line dancing’, Joe Corre’s ‘Alice in Wonderland tea party’ starring the Agent Provacateur girls and Alice Dellalh, Sam McKnight and Fat Tony interviewing The Pet Shop Boys with live performance by Boy George, The Queens of Noize and special guests Florence and The Machine.
Fashion and Brand events
Cire Trudon
Modus Dowal Walker were thrilled to introduce possibly the world’s coolest home fragrance range to the UK in July.
The launch of luxury French candle maker Cire Trudon at Liberty, took us back in time. Cire Trudon, who made candles for the court of Versailles, and have supplied wax to the French elite, it’s courts and churches for over 400 years, showed a range of 12 incredible scented candles.
Under the idiosyncratic influence of “Creative Director, Ramdane Touhami, Cire Trudon has created imaginative and evocative scents, including LA MARQUISE, an homage to Madame de Pompadour and DADA, a celebration of the arts movement.
Martin Creed: Work No. 850
Artist and Turner Prize winner Martin Creed, has joined up with PUMA for his new exhibition called Work No. 850 at Tate Britain.
A runner speeds through the main neo-classical sculpture gallery every thirty seconds, running as if their life depended on it, every day for the next four months until November 16th 2008. Tate visitors are strongly advised to look both ways before crossing the hall. Creed described the work as an “example of not standing still.”
All the runners taking part in the installation are wearing PUMA RUNNING apparel and performance footwear throughout the duration of the exhibition.
St Tropez Cabanas
Cult tanning brand St Tropez brings the beach to the city!
For the next two weeks, Selfridges Oxford Street has been decked out with St Tropez’s very own ‘cabanas’-style beach-huts in an effort to bring the sun to London. Spray tans are being offered at a discounted price encouraging customers to choose sunless tanning as the summer finally arrives….
Beauty and Product events
Canali Pitti Uomo 08
In sweltering Florence temperatures, Canali presented the Spring Summer 09 collection at this season’s Pitti Uomo.
Canali offered a new direction in luxury tailoring with strong silhouettes and one button suits to the Riviera collection of stretched sear-sucker pieces in fresh shades of red, white and blue.
Canali used Pitti Uomo to officially announce that they will be the official dresser of the European Ryder Cup team, dressing them both on and off the course. The competition takes place in Kentucky this September.
PUMA by Mihara Yasuhiro at Pitti Uomo
In sweltering Florence temperatures, this years Pitti Uomo was as busy as ever! PUMA used this as a platform to launch the first ever PUMA by Mihara Yasuhiro clothing collection for SS09 in conjunction with SONY PLAYSTATION®3.
Mihara was on hand to personally introduce the sport influenced clothing and echo inspired footwear. The new virtual wardrobe game called ’Dress’ enables you to try various outfit combinations from the PUMA by Mihara Yasuhiro collection and see how they look via a catwalk mode or break dancing finale.
Eventually the game will be linked to a virtual shop and also incorporate a design your own function ….but for now it is simply dressing up but in a virtual world!
Swarovski Runway Rocks
Swarovski celebrated the 5th anniversary of Runway Rocks by coming back to its origins in London. The event was held at the Phillips du Pury Gallery on the 11th June.
25 ‘couture’ creations using the most innovative crystal tecniques were sent down a dramatic black catwalk. Designers spanning fashion, jewellery and architecture including Zaha Hadid, Johnny Rocket, Marios Schwab and Farah Khan took part in this extravaganza.
Pieces from previous shows around the world were also on display adding to the glamour of this spectacular event.
Brand events and Fashion
Uniqlo AW08 Press Preview, National Theatre
Uniqlo presented their AW08 press preview on June 10th on top of the roof at the The Deck, National Theatre, South Bank, London SE1. The Uniqlo seasonal collection was fantastic and vibrant and after looking at the preview, press enjoyed sipping Champagne and nibbling on salmon and cucumber sandwiches whilst soaking up the warm sunny weather, admiring the splendid views of the Thames.
Brand events and Fashion