LONDON FASHION WEEK: ST TROPEZ HEATS THINGS UP AT MARIOS SCHWAB

“It’s all about the legs” claims St Tropez’s skin finishing expert Nichola Joss whilst artfully applying ‘Wash Off’ tan to the models backstage.
Schwab’s AW10 collection was a definite hit with his beautifully detailed, flowing dresses and hemlines rising just above to knee to showcase those perfectly finished legs.
Set to be the tanning trend of the season, a flawless matte finish is achieved using the ‘Wash Off’ range from St Tropez – the perfect accessory for those of us wanting a tan without the commitment.
So ladies, it’s time to ditch the tights this winter and brave the elements because legs are well and truly back!
Megan Farley
LONDON FASHION WEEK: MARGARET HOWELL AW10: SHOW: SETUP: RUNTHROUGH

London Fashion Week: Margaret Howell: Show: Backstage: Run Through: Front Row
Alexa Chung at Margaret Howell show
Vogue UK on the front row
Margaret howell and team watch run thro pre show
Chris Moore with his camera
Fashion, London Fashion Week, People Behind the Scenes and Runway Shows
LONDON FASHION WEEK: TWENTY8TWELVE AW10: PRESENTATION

London Fashion Week: Twenty8Twelve: Presentation and Live Film Screening:
LIVE STREAMING
AUTUMN WINTER 2010
SWIMMING HORSES
FILM
Staying true to the Twenty8Twelve philosophy, and to communicate the eclectic set of references this season, the designers play with the use of multi-dimensional media, to present a film alongside their live Autumn Winter 2010 presentation. Twenty8Twelve will live-stream their new film, at the same time as the live presentation of the Autumn Winter 2010 collection.
This will be an exclusive opportunity to see this beautifully created film for the very first time.
The film, shot at Hilles, Detmar Blow’s beautiful manor house, gives a family vibe which echoes back to memories of homemade films, where all inhibitions are lost and offers a glimpse into what to expect from the new collection from Twenty8Twelve.
LIVE STREAMING from 8pm (Sunday, February 21st, 2010)
LIVE STREAMING OF THE FILM CAN BE VIEWED ON
http://www.twenty8twelve.com
&
http://www.londonfashionweeklive.co.uk
MODUS LOVES….TOP SHOP MOBILE CATERING VAN

Modus Loves…
Top Shop mobile catering van at Somerset House.
Fashion and Modus Loves
LONDON FASHION WEEK: MARGARET HOWELL AW10: SHOW

London Fashion Week: Margaret Howell : Show
Inspiration:
Our girl has ventured out of town to a house party in the country. Surprisingly for a city dweller she’s committed to staying over.
After a restless nights sleep she decides to venture back to Town. Not wanting to disturb her hosts she silently collects her belongings – she throws (her now crumpled) party dress over a slip and exchanges her velvet pumps for slim lace up ankle boots. She creeps down to the kitchen and washes her face in soap and cold water – the soap leaves her skin taught and tingling clean but fails to remove all traces of the evening’s eye makeup. Her hair unbrushed she hunts around for something more adequate to wear – spotting some gardening clothes on the back of a door she pulls on a hand knit jumper and ties another around her neck. She steps outside into the cold morning light. The cold, bracing air flushes her cheeks.
Relieved to be alone she walks across the field – the damp air clings to her hair forming a frizzy halo. Her stride is confident and rhythmic – she’s enjoying the rare feeling of being alone and with no one to listen starts to sing…..
She perhaps feels a bit self conscious as she sees the station approaching and rummages around in her leather bag (slung across her) to find her i-pod- she might even tidy up a bit – pulling back her hair loosely into a band….
Take a look at Grazia Daily Margaret Howell/ Alexa Hung Blog Report
THINGS FASHION FOLK ARE TALKING ABOUT ON THE FRONT ROW

Alexander McQueen tribute wall at Somerset House.
LOUISE GOLDIN AW10 & ST TROPEZ…. THE YEAR-ROUND GOLDIN GLOW

Sunday saw yet another scintillating show by designer Louise Goldin. Goldin certainly didn’t disappoint with her stunning AW10 Collection, which was showcased at London Fashion Week and sponsored by skin finishing experts St Tropez.
The bold, futuristic, military-inspired collection was super-sculptured, edgy and packed with attitude, a look that was perfected with a flawless St Tropez glow. The key notes for beauty trends stood out as strongly and sharply as the silhouettes on the runway; a year-round healthy glow and flawless luminous skin is ‘the look’ that all fashionista’s should be striving for.
Thankfully, St Tropez have made this ‘aspirational look’ incredibly easy to achieve for us mere mortals, with their fabulous ‘Wash Off’ range, which simply creates an amazing fuss-free tan…in seconds! So, what are you waiting for? Go get that Goldin glow!
Kiran Branch
LONDON FASHION WEEK: SASS & BIDE AW10: AFTER SHOW PARTY

Following sass & bide’s Autumn Winter 2010 show, designers Heidi Middleton and Sarah-Jane Clarke were joined by fans and friends at the infamous nightspot Bungalow 8, who hosted the celebrations of this second showing at London Fashion Week.
Notable guests included singer model Twiggy and her daughter, tv presenter Lisa Snowdon, the model Jaquetta Wheeler and British actress Emilia Foxe and Julia Reiston Roitfeld.
The party was hosted by creative events brand Death by Daylight with drinks supplied by ABSOLUT VODKA The rock n roll tunes were spun until the early hours by DJs GENO and Dirty Vegas’s Paul Harris
LONDON FASHION WEEK: SASS & BIDE AW10: SHOW

London Fashion Week: Sass & Bide: Show
Tomorrow the great is a visual collision of nature and industry; an all-consuming collective celebrating the drama of contrast and contradiction.
a modern take on Edwardian style evokes a sense of faded grandeur with high-necks and structured styles embellished in an eccentric mix of shell, bone, metal and perspex.
strong shapes and clean silhouettes make way for a graphic clashing of stripes, zig-zags and ethnic print-work, completing the cross-cultural aesthetic.
presenting, tomorrow the great.
Photographic Credit: Zimbio & from Modus: Justine Clements
