ETRO MILAN MENSWEAR SS11 SHOW

ETRO MILAN MENSWEAR SS11 SHOW
Kean Etro’s tree of life is the date palm that gave the inspiration for paisley designs, the very DNA on which the Etro brand is built.
Spring Summer 11 is no exception, strong in terms of design, colour and structure the actual pieces are extremely lightweight. Kean’s wardrobe is composed of ‘leaves, clouds and light’. Almost weightless jackets, georgette shirts with delicate paisley print in the palest pastels.
Ultra light organic cotton polos, elegant shantung silk jackets with tone on tone bark print. Accessories include oversized totes in the softest hides, contrast sneakers and cut off ties. If a paisley ensemble is too much to start with there is a luxurious aray of printed, jacquard and embroidered scvarves and handkerchiefs in a flux of paisley, flowers and fruits to plant the seed….........
This summer menswear collection will be available from Etro, 14 Old Bond Street, Mayfair, London W1S 4PS; 020 7495 5767
Fashion, Milan and Runway Shows
ETRO MILAN MENSWEAR SS11 BACKSTAGE

ETRO MILAN MENSWEAR SS11 BACKSTAGE
The tree of life from Ancient Mesopotamia forms the starting point for
this seasons Etro Menswear collection. The story goes that the date
palm seed was the original inspiration for the Paisley design. The
tress is represented in Western culture by the beech, oak and ash
trees. No prizes for guessing the Goody bag at the show .......
SALVATORE FERRAGAMO SS10 WORLD PRESENTATION MILAN

With a stunning visual display and some beautiful fresh fruit juices and smoothies, Ferragamo set the scene for World Ferragamo.
This new range of men’s shoes, designed with an eco-conscience and charitable link were showcased this week at Men’s Milan SS11 fashion week.
The range of 6 easy chic shoes are sure to go down well when they launch in store this November.
Fashion, Brand events and Milan
PRINGLE OF SCOTLAND PRIVATE VIEW - MILAN - CORSO COMO 10 GALLERIA SOZZANI

Private view for Pringle of Scotland ...at Corso Como 10…in the Galleria Sozzani, the 2nd wave of the 195 collaborations were presented at 11am… Franz Ferdinand and Clare Waight Keller were on hand to speak to key editors.
A great sneak preview of what is to come later at 18.30 this evening.
SALVATORE FERRAGAMO MILAN MENSWEAR SPRING/ SUMMER 2011

SALVATORE FERRAGAMO MILAN MENSWEAR SPRING/ SUMMER 2011 SHOW
On a not so sunny lunchtime in Milan, the Salvatore Ferragamo mens s/s2011 show took us to the French Riviera and reminded us of a warm afternoon in an avant garde film.
Influences of Cocteau and Picasso and a holiday feeling of free spirit were seen as the models strode down the mirrored catwalk with projections of a blue cloudy sky hitting the ceiling and floor!! A palette of white and cream contrasted with navy blue stripes and elegant stripes. Silks and luxurious rich fabrics appeared on wide pyjama trousers and fitted blazers.
Show images available on our Facebook Page
Shop for SALVATORE FERRAGAMO:
Fashion, Milan and Runway Shows
MILAN - THINGS FASHION FOLK ARE TALKING ABOUT ON THE FRONT ROW

Things fashion folk are taking about on the front row
THE RAIN AND DOLCE & GABBANA
Yesterday, Dolce&Gabbana celebrated 20 years of their menswear line.
Annie Lennox played at their show and last night in Piazza Scala
hosted a red carpet extravaganza. The celebrations ended in the early
hours this morning with Dominico and Stephano at Plastic on the decks.
The rain continued for the third day running. Most Italians undeterred
still wearing white trousers, navy linen jackets and sunglasses.
Fashion, Front Row Talk and Milan
MILAN WAKES UP TO A CALVIN KLEIN IN THE INTERNATIONAL HERALD TRIBUNE

International Herald Tribune Calvin Klein Cover Wrap
How incredible does David Agbodji look in the latest Calvin Klein Collection Mens campaign.
Shot by Steven Klein
Fashion, Julian Vogel and Milan
CALVIN KLEIN - FERNANDO VERDASCO VISITS LONDON FLAG SHIP STORE

CALVIN KLEIN UNDERWEAR MODEL & TENNIS STAR FERNANDO VERDASCO VISITS CALVIN KLEIN JEANS LONDON FLAG
NEW YORK, & LONDON, UK, JUNE 19, 2010 – Calvin Klein Underwear announced today that professional tennis player Fernando Verdasco – one of the current faces of the Spring 2010 Calvin Klein X Underwear global advertising campaign – made a surprise visit to the Calvin Klein Jeans flagship store at 170 Regent Street in London yesterday.
Mr. Verdasco signed a wall poster of himself from the current advertising campaign for Calvin Klein X Underwear and greeted fans before shopping in the store.
Mr. Verdasco is currently in London to participate in the Boodles Challenge, a round robin preparation tournament before the main draw matches begin at Wimbledon. Mr. Verdasco is currently seeded 8th in the Wimbledon tournament draw, which he will be competing in when it begins next week.
Mr. Verdasco is featured alongside American actors Kellan Lutz and Mehcad Brooks as well as Japanese soccer player Hidetoshi Nakata in the Spring 2010 Calvin Klein X Underwear campaign.
CALVIN KLEIN MILAN MENSWEAR SPRING/ SUMMER 2011

CALVIN KLEIN COLLECTION
PRESENTED ITALO ZUCCHELLI’S
SPRING 2011 MEN’S RUNWAY SHOW IN MILAN
MILAN, ITALY, JUNE 19, 2010 – Calvin Klein Collection announced today that the brands’ Men’s Creative Director, Italo Zucchelli, presented his Spring 2011 Calvin Klein Collection runway show at the company’s European headquarters earlier this afternoon.
Mr. Zucchelli’s show included 41 looks that were described as graphically cut athletic silhouettes, focused on proportion, volume, and scale. There were 15 exclusive models featured in the show, including the current Calvin Klein Collection model, David Agbodji, who closed the show.
As previously announced, the runway show held earlier today will be replayed this evening in Milan on the outdoor LED screen in the Piazza del Duomo from 7:30-8:00pm directly before the 2010 Fifa World Cup game. This is the second time that the men’s runway show has been featured in this way in the Piazza del Duomo.
Fashion, Milan and Runway Shows
UPCOMING: MILAN MONDAY JUNE 21 PRINGLE OF SCOTLAND FEATURING FRANZ FERDINAND

UPCOMING: MILAN JUNE 21
PRINGLE OF SCOTLAND
VENUE:
(Mostly) Scottish rockers Franz Ferdinand will be performing their new single live at an exclusive acoustic set as a part of the Pringle of Scotland SS11 menswear presentation! It doesn’t stop there either folks, as Pringle has been given the prestigious Galleria Carla Soazzani to showcase the new collection. Here at Modus Towers we didn’t think it could get better… It did. The ‘boys’ are going to also unveil the fruits of their collaborative efforts, as they have designed their very own Pringle of Scotland argyle print knit as part of the ‘195’ project with the Serpentine Gallery. Happy 195th Birthday Pringle – what a way to celebrate!
PRESS RELEASE:
PRINGLE OF SCOTLAND LAUNCHES THE SPRING / SUMMER 2011
MENSWEAR COLLECTION WITH AN ACOUSTIC SET BY
SCOTTISH BAND FRANZ FERDINAND AT GALLERIA CARLA SOZZANI MILAN
Milan, June 2010 - Pringle of Scotland is the iconic brand founded in 1815 at the birthplace of the Scottish knitwear industry. From the beginning, technical innovation has lead to the introduction of knitwear as outerwear, the creation of the classic twinset and the signature argyle pattern.
The SS11 menswear collection returns with a unique showcase at galleria CARLA sozzani and marks another important step in reaffirming Pringle of Scotland’s’ position as a global luxury brand. The main concept of the collection takes the simple theme of creating a comp lete look made from only one fabrication to form a strong statement – an interpretation across product categories.
Clare Waight Keller comments “This season was really about looking into the classic fabrications of a man’s wardrobe and giving them a new context. The idea of total look but in an informal way was something that I explored in depth, and has resulted in fabrics being used across every element. A shirt is worn under a sweater made of the shirting worn under a trench made of a waxed shirting, the translation of the fabric making the familiar completely fresh and surprising.”
The colour palette, inspired by both Derek Jarman’s film ‘Blue’ and the classic men’s ‘denim’ is the prominent colour story. Complimentary neutral palette of stones, melange greys and whites complete the story.
Throughout, denim is reinterpreted and referenced in its various forms and guises. Waxing on outerwear is another key story - Traditional fabrications, not usually associated with outerwear, are taken and waxed to create super light rainproof outerwear pieces.
New knitted techniques are incorporated into the collection with an intarsia argyle in melange silk and represented in tonal faded blues. The ladder mesh seen in the womenswear AW 10 collection is developed albeit with a masculine interpretation. The iconic twinset is reinforced and is echoed with the concept of underpinning matched with a knitted over piece in the same fabric.
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