When Modus Publicity opened its doors in 1987, we set out to change the way traditional PR firms interacted with clients and the press. Our mission was to offer innovative and effective media access to our clients, building strategies and brand awareness and creating new approaches to PR promotion.
After all these years, we’ve remained true to our original aim. Our clients have always shared our longstanding values: that their products should promote innovation, quality or heritage – at whichever level of the market, from exclusive high-end to mass-appeal commercial brands. Which means that in those 22 years we have worked with a broad range of British and international companies across fashion, beauty and lifestyle.
We’ve also managed to retain the benefits of a smaller agency, but have combined them with the invaluable strengths of a larger company. That means that our friendly, creative and personal approach is fused with airtight strategic planning ability and a solid infrastructure.
Dowal Walker PR, established in 1994, is best known for promoting and developing the new wave of cosmetic brands that challenge the established market. Internationally renowned, Dowal Walker PR is one of the leading beauty PR specialists.
In 2006, Modus Publicity joined forces with Dowal Walker PR, creating an ambitious agency with an unrivalled combination of experience and expertise in both the fashion and beauty industries.
Together, Modus Publicity and Modus Dowal Walker focus on a broad mix of highly creative and successful brands ranging from emerging talent to luxury and high-street brands in fashion, beauty and lifestyle.
