Liz Earle Fragrance Launch
“At last!” were the comments of some at the debut launch of the much awaited new fine fragrance from Liz Earle – Botanical Essence No 1.
Editors had a chance to be perfumers and even adorned white coat and goggles! The fragrance will be launching October 2009 priced at £39.50
Paul & Joe Beauté Breathless launch and GO CARTING!
On Thursday, Paul & Joe Beauté took over The Raceway in Greenwich for a fun, (and ever-so-slightly-competitive!) adrenalin fuelled afternoon of Go-Cart racing with the beauty press.
It was also an opportunity for Craig Ryan French from Paul & Joe Beauté to present their Autumn Sparkles collection, Breathless.
Great racing fun was had by all, with WGSN’s Alice Leeburn burning off the competition and winning the title of Paul & Joe Beauté grand prix champion!
Beauty and Brand events
Benefit Crescent Row Hits Dublin and London
Benefit took Europe by storm this week kicking off their European tour in Dublin. This was co-founders Jean and Jane’s first trip back to Ireland for a long while and Jean’s daughters Annie and Maggie’s first.
The cream of the Irish press turned out accordingly for the launch of Crescent Row at The Merrion, one’s Ireland’s oldest and most prestigious hotels. Situated in the Georgian quarter of Dublin the Merrion is a treasure trove of Eighteenth Century architecture, which suited the Crescent Row style perfectly.
After the success of Dublin the Benefit Crescent Row party moved on to London. Held in the spectacular Robert Adam interior of Home House in a suite of rooms that were filled to capacity with journalists and buyers all keen to meet with Jean and Jane and Annie and Maggie and experience the new launch first hand.
Benefit Readers Event with Hello Magazine and Nadine Baggott
On Saturday April 18th at Selfridges, Benefit played host to around 50 Hello! Magazine readers booked in to meet Jean and Jane and listen to interviews by Nadine. Jean and Jane, Annie and Maggie and an army of Benebabes were on hand to look after everyone and make sure that everything ran as smoothly as possible.
The feedback on the day was fantastic from all involved and the event attracted lots of other passers-by in-store onto the counter.
Liz Earle in Dublin
Liz Earle visited Dublin on the 9th and 10th October to mark the launch of the brand’s website in Ireland.
Liz appeared on Ireland’s favourite morning TV Show, Ireland AM with host Alan Hughes and discussed the brand’s launch as well and her favourite winter skincare tips.
Liz then hosted afternoon tea at the Shelbourne Hotel for a host of Irish editors and finished the trip with a visit to Wilde & Green, a food and lifestyle store on the outskirts of Dublin where the brand is retailed.
Beauty and Brand events
Philosophy: Celebrate!
To launch yet another infamous holiday collection, Philosophy treated press to an afternoon of cake decoration.
The Cookery School on Little Portland Street was transformed from a simple white space into the Philosophy Cooking School, a place for press to celebrate the holiday offerings and share the experience of cup cake decorating.
The new collection is focused on cooking and sharing with products including Cookie Exchange, Recipe Box, Coffee House and Gingerbread House.
Lierac Launch
Thursday saw the UK press launch for top pharmacy French skincare brand Lierac – the event was exclusive and intimate with sessions for journalists throughout the day – the event was informal and relaxed.
Hosted by Michael Jacobs, CEO of Lierac and Phyto, the press were able to explore the products and hear about Lierac’s rich heritage, skin and body expertise.
Cire Trudon
Modus Dowal Walker were thrilled to introduce possibly the world’s coolest home fragrance range to the UK in July.
The launch of luxury French candle maker Cire Trudon at Liberty, took us back in time. Cire Trudon, who made candles for the court of Versailles, and have supplied wax to the French elite, it’s courts and churches for over 400 years, showed a range of 12 incredible scented candles.
Under the idiosyncratic influence of “Creative Director, Ramdane Touhami, Cire Trudon has created imaginative and evocative scents, including LA MARQUISE, an homage to Madame de Pompadour and DADA, a celebration of the arts movement.
St Tropez Sunbathers Flash-Mob St Pancras Station
Summer has officially arrived! MDW staged a 30 strong ‘flash mob’ of fashionably tanned models at London’s St Pancras International to launch St Tropez’s new ad campaign and support Sun Awareness Week.
The troop of bronzed models stripped off amongst bemused commuters and ‘sunbathed’ in Speedos and bikinis to highlight the safest alternative to sun exposure.
Watch a video of the event on The Times Online here.
Aveda Green Science Lauch
Aveda Green Science – the first Aveda skincare line specifically targeted at aging launched to press on 14th April at The Roof Terrace, Century Club.
A lush green environment with plenty of natural daylight, the wooden flooring, clean white walls and abundance of palms, ferns and cacti perfectly embodied the Aveda philosophy.
Over 45 consumer and trade press attended a presentation focused on both scientific and sensory experiences by Aveda spokespersons Pat Peterson and Helga Heffner and each guest departed with a real golf-dipped leaf pendant. Feedback on the lines so far has been brilliant so we expect a plethora of wrinkle-free beauty buffs at our next launch!