L’OCCITANE FLEUR CHERIE LAUNCH
It was a floral affair at L’Occitane’s Fleur Cherie fragrance and make up collection launch yesterday at the Jane Packer flower school. To launch the new Orange Blossom scented collection the press were invited to brush up on their floral skills and create a beautiful hatbox display inspired by the delicious colours and scents of the range which launches in November.
Whist the orange blossom tea brewed, we all spritz the delicious Fleur Cherie scent and admired the delicately scented eye shadows, blushers and lip glosses before donning our L’Occitane aprons and creating some truly fabulous floral displays!
Sophie Wilson
CHRISTMAS HAS COME EARLY THIS YEAR
This year’s ModusDowalWalker Christmas Press Day was held in the conservatory of the spectacular 11 Cavendish Square. The entire room was transformed into a festive feast for the eyes – Christmas trees, candy canes, and presents galore! Could Christmas come early this year please?
Everyone lucky enough to sneak a peek at the latest offerings from all our beauty brand’s collections were bombarded with fabulous ideas to gift to their loved ones and perhaps even a few little presents for themselves!
Sophie Simonds
Beauty and Brand events
LIZ EARLE LAUNCHES HAIRCARE RANGE
Yesterday, after six years in the making, Liz Earle finally launched her highly anticipated Hair Care range. Dubbed ‘Cleanse & Polish for the hair’, the range consists of one shampoo for all hair types and 3 conditioners – Normal, Oily and Dry/Damaged - mirroring the same ethos that was adopted 15 years ago when Cleanse & Polish first launched.
At the flagship King’s Road Liz Earle store, Liz, along with Jennifer Hirsch, the brand’s in-house botanist talked beauty press through the birth of the range and the task of testing over 100 different formulations to make sure it was perfect.
The only down side? We will still have to wait a little while longer before we can get our hands on the finished products as it won’t be hitting the shelves until September!
Megan Farley
Beauty and Brand events
PAUL & JOE BEAUTÉ CLAIR DE LUNE LAUNCH
For the launch of Paul & Joe’s beautiful A/W Claire de Lune Collection (translated as moonlight) we couldn’t take our fave journalists to the moon but we certainly tried to teach them to walk on it…
The press were invited to the famous Pineapple Dance Studio, where International Make-up Artist Craig-Ryan French introduced them to the stunning new collection; a combination of playfully chic packaging and an array of divine hues, which left them all utterly radiant. We then put on our dancing kicks and were taught the routine to Michael Jackson’s ‘Thriller,’ combined with the ‘Moonwalk.’ Suffice to say the event was definitely a ‘Scream’ – whilst we tried our best to copy the ‘Man in the mirror,’ our attempts at looking like a ‘Smooth criminal’ were more than a little…‘Off the wall… (enough puns for now – Ed)
Kiran Branch
Beauty and Brand events
THE L’OCCITANE GARDEN AWARDED RHS SILVER GILT MEDAL
The L’Occitane Garden designed by James Towillis has been awarded a prestigious Silver Gilt medal at the RHS Chelsea Flower Show 2010. All of the plant species featured in the garden grow naturally in Provence and the surrounding Mediterranean landscape and are the key ingredients L’Occitane’s best-selling product collections.
“I have enjoyed every minute of working on The L’Occitane Garden. I have always been fascinated by the rich landscape of Provence - the wild bouquets of colour and texture that are unique to this area. The rich landscape provides the perfect inspiration for a Chelsea Flower Show Garden and gives a broad scope of planting opportunities.
James Towillis, Garden Designer
Lisa Bobroff
Win ~ A limited edition L’Occitane Chelsea Flower Show basket worth £60
Beauty and Brand events
BEAUTY BIBLE “BEAUTY STEALS” IPHONE APP LAUNCHES TODAY
This brand new Beauty Steals iPhone App – from Jo Fairley and Sarah Stacey, the authors of the bestselling Beauty Bible series of books – is your go-anywhere 100% independent guide to the best affordable products out there. Truly invaluable, the Beauty Steals iPhone App – one of the very first in the Beauty category - launches at the iTunes Store TODAY price £2.99.
Want to know which is the best shampoo under £5? The miracle creams that really deliver, but don’t break the bank? Or which lip glosses are priced to put a smile on your face? It’s all here.
Beauty and Brand events
LOOKFANTASTIC & LOOKMANTASTIC AWARDS 2010
Top: Nadine Baggott with Daniel Crown, CEO and Tom Southgate, Commercial Manager for lookfantastic
Middle: Jo Wood wins the Best Body Wash/Scrub in the Organic and Natural Category
Bottom: The ladies from KMS with their awards
Over the past month, lookfantastic and lookmantastic customers have been voting in their thousands to give their favourite products a coveted prize. It wasn’t just a tough choice for them but also for the Expert Panel, made up of industry professionals, who deliberated long and hard about who the awards should go to!
The presentation breakfast was held at the Soho Hotel and members of the beauty industry turned up in their droves, eager to find out the winners. Visit lookfantastic to see for yourself!
Megan Farley
Beauty and Brand events
NUXE PRESENTATION
Long have we secretly coveted the simplicity and elegance of French style, their ability to nab a certain sexy kohl-eyed American pirate and their sophistication when it comes to skincare. So imagine our delight when MDW were approached by NUXE to represent the much adored and respected French beauty brand for the second time.
In the subterranean comfort of The Haymarket Hotel, MDW hosted a press breakfast to showcase the full NUXE offering including celebrity favourite Huile Prodigieuse and best sellers Baume Levres Réve de Miel and Crème Fraiche Serum.
The range is available from Space NK stores nationwide and we can’t wait to get our hands on all of it – well anything to help in the quest for our own Capt Jack!
Beauty and Brand events
PHILOSOPHY BLOGGERS BREAKFAST
This morning we had breakfast with some super savvy bloggers and online journalists to talk all things Philosophy. To celebrate Philosophy’s 14th birthday, we turned back the clock and learnt about the most iconic Philosophy products of all time – Hope in a Jar anyone? The breakfast ended with a cryptic hint from the fabulous Robin who told us to “believe in miracles…” Watch this space!
Lisa Bobroff
Beauty and Brand events
JO WOOD ORGANICS… EAU MY, HOW FRAGRANT!
Yesterday the glamorous green queen Jo Wood visited the Modus office to launch her two new sumptuous fragrances; Tula & Langa.
Press listened intently as Jo presented her enchanting new fragrances; tantalizing Tula with its delicate and exotic white floral scent, and refreshing Langa, a bright and zesty fragrance. This pleased even the most discerning of senses but the fact that the fragrances are made from pure organic ingredients and essences made them all the more divine.
Thus, in sum, the event was aromatic, beautiful, exotic, organic… Eau so Jo Wood!
Kiran Branch
Beauty and Brand events