Benefit Readers Event with Hello Magazine and Nadine Baggott

On Saturday April 18th at Selfridges, Benefit played host to around 50 Hello! Magazine readers booked in to meet Jean and Jane and listen to interviews by Nadine. Jean and Jane, Annie and Maggie and an army of Benebabes were on hand to look after everyone and make sure that everything ran as smoothly as possible.
The feedback on the day was fantastic from all involved and the event attracted lots of other passers-by in-store onto the counter.
Sun, sex and scent: APOTHIA UK Launch

Celebrating their UK launch, APOTHIA Los Angeles hosted a sensory show at Hauser & Wirth Gallery in London. Ron Robinson, LA beauty guru and inspirational creator of the APOTHIA Los Angeles, was on hand to introduce the range and his approach to scent and home fragrance, which includes a range of perfumes, candles and diffusers. Velvet Rope, one of LA’s favorite ‘red carpet’ scents, will soon be gracing London’s party scene.
Guests including make-up artist Jemma Kidd, international editors and perfumers attended the private cocktail party.
James Brown London UK Launch at Boots flagship store

There was a frenzy of fans and paparazzi outside Boots, Oxford Street on Wednesday, as James Brown and Kate Moss launched their latest collaboration - James Brown London.
The brand new haircare range was designed by top session stylist James Brown, who enlisted the help of his best friend and muse, Kate Moss to not only help perfect the range but also be the face of the campaign. As always, Kate arrived looking stunning and fabulously coiffed and the pair made two appearances for waiting fans and photographers outside the store.
Liz Earle Naturally Active Skincare Boutique Opening

Top: The boutique, below L-R: Liz Earle, MDW director Fiona Dowal, Vogue Health and Beauty Director Anna Marie Solowij,
Liz Earle's Caroline Archer and Cosmopolitan's Kate Turner
Liz Earle Naturally Active Skincare opens their first stand alone beauty boutique, bringing their multi-award-winning customer service & renowned natural skincare expertise to their first interactive dedicated beauty space in the world!
To celebrate the opening, key press were invited to the store and to meet Beauty guru Liz Earle and her dedicated beauty team. The editors experienced personalized skincare consultations and generally met and with all Liz team based in the boutique.
The press were also offered the opportunity to ’bespoke their own goody bag ’ and select a selection of new products and their old favourites !
Beauty and Retail events
M Lab Launch - The White Hall, Harrods

Clockwise from Left: M Lab in the White Hall, The M Lab team, Harrods Fashion and Beauty Director Marigay McKee,
Women and Home's Lynn Cardy, GQ's Charlie Porter, Esquire's Henry Farrar-Hockley and Arena's Ahmed Zambarakji.
To mark the exclusive global launch of M LAB Modus Dowal Walker chose to host an exclusive press breakfast at the newly opened M LAB counter within The White Hall at Harrods.
After a late night the evening before and an early start on the morning everything was in place for the arrival of the press at 8.45am.
Despite it being London Fashion Week MDW was overwhelmed at the turn out for the event. We had over 50 members of the press attend the event. The mix included long and short lead women’s press, national press, men’s press and various other independent titles and freelance journalists.
Beauty and Retail events