PRESS DAY IS GO!!
It’s not even 10am and already it’s a hive of activity - press having their nails done by Nails Inc, make-up by L’Occitaine, and spray tans by St Tropez. It’s a one stop shop! The fashion displays look equally well groomed against the grand backdrop of the Westbury Hotel, and we can’t wait to see you all throughout the day…
IT’S ALL IN THE PREPARATION…
The above displays exactly how the day before Modus AW Press day is; chaotic, fun and above all, fashionable.
This morning at a not so glamourous hour, we arrived, coffee in hand, ready for the final preparations of our press day. Bags, boxes and shelves to name a few were moved to Washington House, transforming the venue into a haven for both fashion and beauty lovers. Our amazing team oozed buckets of creativity and drive in showcasing our beautiful collections.
So as the day draws to an end, all we can say is, well done Modus and to our guests……enjoy!
Jennifer Lawlor, Ieuan James Davidge and Andrea Logan
PRESS DAYS - ABOUT TO START THIS WEEK
Modus Press Days - Starting Soon
If you happen to be walking down Heddon Street I’m sure you’ll hear a buzzing and a clattering coming from the Modus offices as the final preparations are underway for our AW10 Press Day.
Mannequins have been stripped bare, boxes cover the showroom and armies of garment bags await us but it is all worth it for the “oohs” and “ahhs’ that erupt in the office as the winter collections are unveiled.
So with less then a week to go until the big day the pressure is starting to build, but don’t worry, we have all relished the opportunity to plan our winter wardrobes – after all you can never be too prepared.
Danny Sullivan
CALVIN KLEIN UNDERWEAR MODEL SEARCH - 9 COUNTRIES 9 MEN FINALIST APPEARANCES THIS WEEKEND!
After months of in-store castings at multiple retail locations across Europe and on-line submissions via the competition website, 9countries9men, the nine finalists have been announced and they include: England’s Laurence Cope, France’s Mickael Melcher, Germany’s Lenn Haberthaler, Greece’s Nikos Douramanis, Italy’s Carmelo Di Guardo, The Netherlands’ Chiel Konings, Russia’s Dan Miller, Spain’s Luis Ansa Echegaray, and Sweden’s Alex Bechet.
All of the nine finalists will be introduced to the public at two House of Fraser locations this weekend, where in-store voting will take place to help determine the ultimate winner of the competition.
“9 Countries, 9 Men, 1 Winner” Finalists Public Appearances at House of Fraser:
Saturday, 27 March, 2010
12:00pm – 2:00pm: House of Fraser, Oxford Street, London
4:00pm – 6:00pm: House of Fraser, Westfield, London
The public can also vote on the competition website until 30 April and the winner will be announced in May 2010.
In conjunction with this initiative, Calvin Klein Underwear launched a new Global X product range, which arrived in stores at the beginning of March 2010. Celebrating national pride and geographic diversity, Calvin Klein Underwear Global X is a new range of underwear and tops in cotton/modal/spandex that combines national colors together with bold graphics and legendary fit.
CALVIN KLEIN HIGH SUMMER PRESS PREVIEW
Modus Publicity held the Calvin Klein High Summer Press day today at hip restaurant and bar Aqua Nueva on Regent Street where we presented Calvin Klein Collection Eyewear, cK Calvin Klein Eyewear and Calvin Klein Swimwear. After the swift set up - chic, classic and simple; the room was ‘Calvinized’ and we were ready to go!
The fresh spring morning was perfect for presenting high summer and the press began to roll in and continued to throughout day. The more press that arrived, the fewer sunglasses we had on our display as they quickly learned a pair were on offer… LET THE TRYING ON BEGIN!
The day went really well, we had a great turnout - press kept thanking us for treating them to a pair of sunnies and we were treated to a sneak peek at Pat Butcher and Peggy Mitchell from Eastenders who were filming outside the theatre adjacent to the venue!
CALVIN KLEIN COLLECTION AT THE 82nd ANNUAL ACADEMY AWARDS® AND AFTER PARTIES
CALVIN KLEIN COLLECTION
AT
THE 82nd ANNUAL ACADEMY AWARDS® AND AFTER PARTIES
NEW YORK, NY, March 8, 2010 – Calvin Klein, Inc. announced that Calvin Klein Collection wardrobed the following men and women for the 82nd Annual Academy Awards® as well as for the evening’s after parties, held last night in Hollywood, California.
Those wardrobed last night include Julianne Moore and Zac Efron, who each served as a presenter during the broadcast, as well as Fisher Stevens, whose film “The Cove” won for Best Documentary Feature.
For the parties following the awards program, those wardrobed by Calvin Klein Collection included Julianne Moore and Bart Freundlich, Diane Kruger and Joshua Jackson, Ben Stiller, Rosario Dawson, Cote de Pablo, Zac Efron, Fisher Stevens, Ryan Phillippe, Fernando Verdasco, Ryan Kwanten, and, Liam Hemsworth.
Each of the women’s looks was designed by Francisco Costa, Women’s Creative Director, Calvin Klein Collection and each of the men’s looks was designed by Italo Zucchelli, Men’s Creative Director, Calvin Klein Collection.
EDITORIAL CREDIT: Calvin Klein Collection
IMAGES: Diane Kruger: © 2010 Getty Images
Fernando Verdasco: © 2010 Getty Images
Joshua Jackson: © 2010 Getty Images
Julianne Moore: © 2010 Getty Images
Liam Hemsworth: © 2010 Getty Images
Rosario Dawson: © 2010 Patrick McMullan
Ryan Kwanten: © 2010 Getty Images
Zac Efron: © 2010 Getty Images
RECAP - MILAN MENS AW10 PRINGLE OF SCOTLAND - DAVID SHRIGLEY INTERVIEW WITH ELLE
A Recap - Milan Mens AW10 Pringle of Scotland David Shrigley Interview with Elle
We were just looking through the Elle website and found this interview with David Shrigley during Milan Mens earlier this year [Wed 20 Jan 2010]. We have also posted the video once again for your viewing pleasure.
Click for the the original post by Elle
Fashion, Covers, Milan, People Behind the Scenes and Product events
LONDON FASHION WEEK: TWENTY8TWELVE AW10: PRESENTATION: VIDEO
London Fashion Week, Twenty8Twelve, Presentation Video
Hear the inspiration behind the latest Twenty8Twelve collection as explained by Sienna Miller and sister Savannah Miller
Fashion, Celebrities, London Fashion Week and Product events
LONDON FASHION WEEK: BALLY & CENTRAL ST MARTINS SHOE COLLABORATION
London Fashion Week: Bally and Central St Martins Shoe Collaboration
In 2009 Bally tasked 15 students, selected by Louise Wilson from both the 1st and 2nd year of Central St Martins MA Fashion Design Course to submit women’s shoe designs to Bally. Out of the original 15, Bally and Central St Martins jointly selected 5 students to have their work developed at Bally’s workshops in Florence, Italy and Caslano, Switzerland - the results were on display to the press yesterday, 23rd Feb, at Browns Hotel, London.
Working from a brief that asked them to create designs with high editorial value and a strong feeling of luxury each student’s work focused on accentuating a different part of the foot. All 5 students Estefania Cortes Harker, William Hendry, Frida Hofslagare, Stephanie Turner and Charles Youssef were on hand to show off their shoes and talk about their inspiration.
And, news of the collaboration spread quickly across town – our favourite fashion bloggers and tweeters wasted no time in acknowledging the highly creative talents of the group.
See more images on our Facebook Page
Brand events, Fashion, London Fashion Week and Product events