Etro SS09 Press Day

Amidst the twinkling Christmas lights of Old Bond Street, Etro brought an early Spring sparkle in the form of sequined sari’s and jewel embellished silk kimono’s using a softer Eastern paisley palette in the finest metallic silks.
Combined alongside pastel pinstripes in baby blue and salmon hues, slouchy tailoring in the form of luxury pajamas were a real hit with the press who enjoyed an Italian inspired brunch of pistachio biscotti, parmesan cheese soufflé’s, polenta and rosemary cake.
The Indonesian influenced menswear collection combined luxury silk geometric printed robes with silk scarf belts, linen frilled shirts and oversized leather bags topped off with a bright straw panama, bring on the Summer!
Liz Roscoe
Posted on Thursday, 27th of November 2008 | Permalink
Brand events, Fashion and Product events
Calvin Klein Collection Presentation SS09

The fashionistas were out in force in Milan and were not disappointed at Calvin Klein. Francisco Costa’s view for SS09 Calvin Klein Collection was a masterclass in architectural origami.
Presented akin to a gallery exhibit highlighting the delicate and light feel to each piece whilst showcasing the clever folds and pleating of a collection designed to fold down completely flat.
The theme extended through to bags and shoes with a Toblerone-esque silver clutch and silver caged-heel pumps. Get those suitcases at the ready - the ultimate travel collection has arrived!
Catherine Chapman
Posted on Friday, 26th of September 2008 | Permalink
Fashion and Product events
Canali Pitti Uomo 08

In sweltering Florence temperatures, Canali presented the Spring Summer 09 collection at this season’s Pitti Uomo.
Canali offered a new direction in luxury tailoring with strong silhouettes and one button suits to the Riviera collection of stretched sear-sucker pieces in fresh shades of red, white and blue.
Canali used Pitti Uomo to officially announce that they will be the official dresser of the European Ryder Cup team, dressing them both on and off the course. The competition takes place in Kentucky this September.
Nicola Griffin
Posted on Friday, 20th of June 2008 | Permalink
Fashion and Product events
PUMA by Mihara Yasuhiro at Pitti Uomo

In sweltering Florence temperatures, this years Pitti Uomo was as busy as ever! PUMA used this as a platform to launch the first ever PUMA by Mihara Yasuhiro clothing collection for SS09 in conjunction with SONY PLAYSTATION®3.
Mihara was on hand to personally introduce the sport influenced clothing and echo inspired footwear. The new virtual wardrobe game called ’Dress’ enables you to try various outfit combinations from the PUMA by Mihara Yasuhiro collection and see how they look via a catwalk mode or break dancing finale.
Eventually the game will be linked to a virtual shop and also incorporate a design your own function ….but for now it is simply dressing up but in a virtual world!
Amy Sharp
Posted on Wednesday, 18th of June 2008 | Permalink
Brand events, Fashion and Product events
Modus Publicity - Modus Dowal Walker Press Open Day AW08

In a departure from our usual Open Days held here at Heddon Street, this year we’ve decided to take over a space in the heart of Soho - The Vinyl Factory in order to best present the new Autumn / Winter Collections from both Fashion and Beauty.
Richard Davis
Posted on Monday, 7th of April 2008 | Permalink
Fashion and Product events
Modus Dowal Walker SS08 Open Days

Wednesday and Thursday saw the Spring / Summer 08 Open Days at our HQ on Heddon Street. After a herculian effort to make the showrooms look even more fabulous than normal, the place looked a million dollars (even if we do say so ourselves).
Over the two days we played host to well over 300 members of the press and stylists, introducing them to new collections, new product ranges and also an opportunity for clients to meet journalists directly.
Modus Admin
Posted on Friday, 9th of November 2007 | Permalink
Fashion, Brand events and Product events
PUMA and Serpentine Gallery Launch the Reality Bag

Clockwise from bottom left: Inside the Serpentine Summer Pavillion; the Reality Bag; Irina Lazareanu
PUMA teamed up with the Serpentine Gallery to introduce The Reality Bag for Spring Summer 2008. Partnering with one of London’s best-loved galleries for modern and contemporary art and architecture, and working with Serpentine Gallery Directors, Julia Peyton-Jones and Hans Ulrich Obrist, PUMA continues its efforts to help support young talent.
Last night guests including model of the moment, Irina Lazareanu and hip New York photographer Ryan McGinley attended the private dinner in the Serpentine Gallery Summer Pavilion (hosted by the Serpentine Directors) International editors, art personalities and friends of the Serpentine Gallery including musician Brian Eno, artist John Tremblay and Lindsey Stoppard (Violinist) were treated to a fabulous 3 course dinner held in the Summer Pavilion.
Bernadette Harrington
Posted on Thursday, 18th of October 2007 | Permalink
Fashion and Product events
Calvin Klein Underwear 25th Anniversary and launch of Steel

Last night, Calvin Klein Underwear celebrated the brand’s milestone 25th anniversary with an invitation-only event co-hosted by Djimon Hounsou, the current face of Calvin Klein Underwear, and Hilary Swank, who was featured in Calvin Klein Underwear’s Fall 2004 advertising campaign.
The event was held at a custom-designed space on the ground floor of Calvin Klein, Inc.’s New York City headquarters. With music by L.A.-based DJ Brent Bolthouse, guests moved across a custom ‘steel’ floor to get a better look at the center-piece of the room: a visually stunning Lucite box suspended high above the custom bar, where 20 models dressed in Calvin Klein Steel were on display.
Catherine Chapman
Posted on Thursday, 6th of September 2007 | Permalink
Fashion, Brand events and Product events