PUMA and Serpentine Gallery Launch the Reality Bag
Clockwise from bottom left: Inside the Serpentine Summer Pavillion; the Reality Bag; Irina Lazareanu
PUMA teamed up with the Serpentine Gallery to introduce The Reality Bag for Spring Summer 2008. Partnering with one of London’s best-loved galleries for modern and contemporary art and architecture, and working with Serpentine Gallery Directors, Julia Peyton-Jones and Hans Ulrich Obrist, PUMA continues its efforts to help support young talent.
Last night guests including model of the moment, Irina Lazareanu and hip New York photographer Ryan McGinley attended the private dinner in the Serpentine Gallery Summer Pavilion (hosted by the Serpentine Directors) International editors, art personalities and friends of the Serpentine Gallery including musician Brian Eno, artist John Tremblay and Lindsey Stoppard (Violinist) were treated to a fabulous 3 course dinner held in the Summer Pavilion.
Calvin Klein Underwear 25th Anniversary and launch of Steel
Last night, Calvin Klein Underwear celebrated the brand’s milestone 25th anniversary with an invitation-only event co-hosted by Djimon Hounsou, the current face of Calvin Klein Underwear, and Hilary Swank, who was featured in Calvin Klein Underwear’s Fall 2004 advertising campaign.
The event was held at a custom-designed space on the ground floor of Calvin Klein, Inc.’s New York City headquarters. With music by L.A.-based DJ Brent Bolthouse, guests moved across a custom ‘steel’ floor to get a better look at the center-piece of the room: a visually stunning Lucite box suspended high above the custom bar, where 20 models dressed in Calvin Klein Steel were on display.