CALVIN KLEIN COLLECTION AT THE 82nd ANNUAL ACADEMY AWARDS® AND AFTER PARTIES

CALVIN KLEIN COLLECTION
AT
THE 82nd ANNUAL ACADEMY AWARDS® AND AFTER PARTIES
NEW YORK, NY, March 8, 2010 – Calvin Klein, Inc. announced that Calvin Klein Collection wardrobed the following men and women for the 82nd Annual Academy Awards® as well as for the evening’s after parties, held last night in Hollywood, California.
Those wardrobed last night include Julianne Moore and Zac Efron, who each served as a presenter during the broadcast, as well as Fisher Stevens, whose film “The Cove” won for Best Documentary Feature.
For the parties following the awards program, those wardrobed by Calvin Klein Collection included Julianne Moore and Bart Freundlich, Diane Kruger and Joshua Jackson, Ben Stiller, Rosario Dawson, Cote de Pablo, Zac Efron, Fisher Stevens, Ryan Phillippe, Fernando Verdasco, Ryan Kwanten, and, Liam Hemsworth.
Each of the women’s looks was designed by Francisco Costa, Women’s Creative Director, Calvin Klein Collection and each of the men’s looks was designed by Italo Zucchelli, Men’s Creative Director, Calvin Klein Collection.
EDITORIAL CREDIT: Calvin Klein Collection
IMAGES: Diane Kruger: © 2010 Getty Images
Fernando Verdasco: © 2010 Getty Images
Joshua Jackson: © 2010 Getty Images
Julianne Moore: © 2010 Getty Images
Liam Hemsworth: © 2010 Getty Images
Rosario Dawson: © 2010 Patrick McMullan
Ryan Kwanten: © 2010 Getty Images
Zac Efron: © 2010 Getty Images
PRODUCT COVERAGE CALVIN KLEIN X MARKS THE SPOT ADVERTISING CAMPAIGN

Product Coverage…. www.telegraph.co.uk
HUNKS IN TRUNKS
Four of the hottest bods in the sporting and acting world have been chosen to front the latest Calvin Klein underwear advertising campaign. Baring almost all for the cameras this season are: Fernando Verdasco, the Spanish tennis player, and Hidetoshi Nakata, the retired Japanese soccer player, along with the American actors, Kellan Lutz, of the ‘Twilight’ film series fame, and Mechad Brooks, who will be well known to fans of the TV series, Desperate Housewives and True Blood. It is the first time Calvin Klein has used four famous faces at once
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The campaign was photographed by Mikael Jansson. The four hunks in trunks continue Calvin Klein’s muscular reputation for mixing pecs and sex appeal. Previous under-cover stars for the brand have included the footballer, Freddy Lindberg, Dijimon Hounsou of The Gladiators and Black Diamond fame, and Travis Fimmel, the good ‘ol country boy-turned-male model, from the Australian Outback. The most recent to model was Keira Knightley’s ex, Jamie Dornan.
PRESS COVERAGE, PRINGLE OF SCOTLAND, FREE DAVID SHRIGLEY BAG OFFER

Press Coverage, Pringle of Scotland, David Shrigley, Elle Magazine
Elle Magazine, with their wonderful mix of fashion, trends, gossip have given people yet another reason to subscribe to their magazine. For March subscribers, they are in for a treat, a David Shrigley designed Pringle of Scotland bag.
Volvo Ocean Race - PUMA Team Launch

They said it never rains in Alicante ever …until now! Tony Lewis from Esquire and I flew to the not so hot Spain to experience PUMA sailing first hand before the team’s boat sets sail for the start of the official Volvo Ocean Race on the 11th October 08 .
Whilst Tony was taking part in the mini regatta on Thursday morning, myself and others from PUMA were busily preparing PUMA City (the moveable building following the PUMA team ‘Il Mostro’ from Port to port) for the evening festivities ….and yes it was still raining!
The afternoon comprised of trips on the ’Il Mostro’ and even the lack of wind did not deter Kenny, the skipper or the rest of the PUMA crew telling all about life on board for each gruelling leg of the race – good and bad!
I have a new found respect for these sailors and will be watching their progress on http://www.pumaoceanracing.com...
The sun finally made an appearance and there was just enough time to go to the hotel and change ready for cocktails at PUMA City hosted by Jochen Zeitz (CEO of PUMA), Antonio Bertone (Chief Marketing director) and Ken Reed (il Mostro skipper). Canapés were consumed and Champagne flowed with everyone was out on the sundecks overlooking the harbour. The cool music and sunset made for a perfect end to the days sailing and trip to Alicante.
Martin Creed: Work No. 850

Artist and Turner Prize winner Martin Creed, has joined up with PUMA for his new exhibition called Work No. 850 at Tate Britain.
A runner speeds through the main neo-classical sculpture gallery every thirty seconds, running as if their life depended on it, every day for the next four months until November 16th 2008. Tate visitors are strongly advised to look both ways before crossing the hall. Creed described the work as an “example of not standing still.”
All the runners taking part in the installation are wearing PUMA RUNNING apparel and performance footwear throughout the duration of the exhibition.
Swarovski at LFW and Swarovski Crystalised

Swarovski crystals sparkled at all the key shows this week being used in innovative and different ways at each show.
Giles sent models down the catwalk in towering stilettos decorated with crystal wing nuts in a rainbow of colours. Christopher Kane treated us to delicate dresses with a waterfall of crystals rippling as the models walked. Erdem’s beautiful impressionist prints on delicate duchess satin were highlighted by large funnel necks embellished with a variety of shaped crystals in bright blues, greens and reds.
A truly fabulous week for Swarovski that began with a star studded party at the new Crystalised store and cosmos lounge with Cuba Gooding Jnr enjoying cocktails under the sparkling crystal chandeliers.
Fashion, London Fashion Week, Product placement, Retail events and Runway Shows