Volvo Ocean Race - PUMA Team Launch
They said it never rains in Alicante ever …until now! Tony Lewis from Esquire and I flew to the not so hot Spain to experience PUMA sailing first hand before the team’s boat sets sail for the start of the official Volvo Ocean Race on the 11th October 08 .
Whilst Tony was taking part in the mini regatta on Thursday morning, myself and others from PUMA were busily preparing PUMA City (the moveable building following the PUMA team ‘Il Mostro’ from Port to port) for the evening festivities ….and yes it was still raining!
The afternoon comprised of trips on the ’Il Mostro’ and even the lack of wind did not deter Kenny, the skipper or the rest of the PUMA crew telling all about life on board for each gruelling leg of the race – good and bad!
I have a new found respect for these sailors and will be watching their progress on http://www.pumaoceanracing.com…
The sun finally made an appearance and there was just enough time to go to the hotel and change ready for cocktails at PUMA City hosted by Jochen Zeitz (CEO of PUMA), Antonio Bertone (Chief Marketing director) and Ken Reed (il Mostro skipper). Canapés were consumed and Champagne flowed with everyone was out on the sundecks overlooking the harbour. The cool music and sunset made for a perfect end to the days sailing and trip to Alicante.
Amy Sharp
Posted on Thursday, 25th of September 2008 | Permalink
Brand events, Fashion and Product placement
Martin Creed: Work No. 850
Artist and Turner Prize winner Martin Creed, has joined up with PUMA for his new exhibition called Work No. 850 at Tate Britain.
A runner speeds through the main neo-classical sculpture gallery every thirty seconds, running as if their life depended on it, every day for the next four months until November 16th 2008. Tate visitors are strongly advised to look both ways before crossing the hall. Creed described the work as an “example of not standing still.”
All the runners taking part in the installation are wearing PUMA RUNNING apparel and performance footwear throughout the duration of the exhibition.
Amy Sharp
Posted on Monday, 30th of June 2008 | Permalink
Fashion and Product placement
Swarovski at LFW and Swarovski Crystalised
Swarovski crystals sparkled at all the key shows this week being used in innovative and different ways at each show.
Giles sent models down the catwalk in towering stilettos decorated with crystal wing nuts in a rainbow of colours. Christopher Kane treated us to delicate dresses with a waterfall of crystals rippling as the models walked. Erdem’s beautiful impressionist prints on delicate duchess satin were highlighted by large funnel necks embellished with a variety of shaped crystals in bright blues, greens and reds.
A truly fabulous week for Swarovski that began with a star studded party at the new Crystalised store and cosmos lounge with Cuba Gooding Jnr enjoying cocktails under the sparkling crystal chandeliers.
Louisa Hopwood
Posted on Thursday, 14th of February 2008 | Permalink
Fashion, Product placement, Retail events and Runway Shows