Victorinox Flagship Store Bond Street

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Last night, Modus helped Victorinox settle into it’s new European Flagship store on Bond Street.  As the beer, wine and Swiss vodka laced cocktails flowed, the assembled crowd were treated to a vertical catwalk with parkour experts suspended, Mission Impossible style by wires and raised up and lowered whilst making some serious moves. 

DJ Princess Julia attracted the cool London crowd to the basement including the likes of Giles Deacon, Jasmine Guinness , Leah Wood and Jade Parfitt.  But the most talked about star of the evening was Jamie Staff, one of our gold Olympic medallists in Beijing.  Wearing the medal to the event certainly attracted a few female admirers! 

Hayley Betts
Posted on Friday, 7th of November 2008 | Permalink

Fashion


Liz Earle in Dublin

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Liz Earle visited Dublin on the 9th and 10th October to mark the launch of the brand’s website in Ireland.

Liz appeared on Ireland’s favourite morning TV Show, Ireland AM with host Alan Hughes and discussed the brand’s launch as well and her favourite winter skincare tips.

Liz then hosted afternoon tea at the Shelbourne Hotel for a host of Irish editors and finished the trip with a visit to Wilde & Green, a food and lifestyle store on the outskirts of Dublin where the brand is retailed.

Sophie Woodward
Posted on Sunday, 12th of October 2008 | Permalink

Beauty and Brand events


Volvo Ocean Race - PUMA Team Launch

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They said it never rains in Alicante ever …until now! Tony Lewis from Esquire and I flew to the not so hot Spain to experience PUMA sailing first hand before the team’s boat sets sail for the start of the official Volvo Ocean Race on the 11th October 08 .

Whilst Tony was taking part in the mini regatta on Thursday morning, myself and others from PUMA were busily preparing PUMA City (the moveable building following the PUMA team ‘Il Mostro’ from Port to port) for the evening festivities ….and yes it was still raining!

The afternoon comprised of trips on the ’Il Mostro’ and even the lack of wind did not deter Kenny, the skipper or the rest of the PUMA crew telling all about life on board for each gruelling leg of the race – good and bad!

I have a new found respect for these sailors and will be watching their progress on http://www.pumaoceanracing.com

The sun finally made an appearance and there was just enough time to go to the hotel and change ready for cocktails at PUMA City hosted by Jochen Zeitz (CEO of PUMA), Antonio Bertone (Chief Marketing director) and Ken Reed (il Mostro skipper). Canapés were consumed and Champagne flowed with everyone was out on the sundecks overlooking the harbour. The cool music and sunset made for a perfect end to the days sailing and trip to Alicante.

Amy Sharp
Posted on Thursday, 25th of September 2008 | Permalink

Brand events, Fashion and Product placement


Sinha Stanic SS09

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Sinha Stanic held their London Fashion Week show at the Royal Academy of Arts on Thursday.  The design duo took their inspirations from Peter Doig and Teddy Girls and mixed up together created a calamity of colour and print. 

The Teddy Girl tailoring saw slim cut trousers, Cotton USA Teddy Girl shirts and slim fit jackets.

The bright bright colours clashing pink and red, prints entitled “drowned palm” and “black sun” depicted barren landscapes.

Karmen Wijnberg
Posted on Friday, 19th of September 2008 | Permalink

Fashion, London Fashion Week and Runway Shows


Margaret Howell SS09

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The Margaret Howell store on Wigmore Street was quickly transformed on Thursday into slick catwalk space for the Spring Summer 09 show and was soon filled with some of London’s top fashion press.

The clean classic lines that Margaret is so renowned for had us all making mental shopping lists of what to buy when the collection hits the shops next February!

Harriet Brown
Posted on Friday, 19th of September 2008 | Permalink

Fashion, London Fashion Week and Runway Shows


Fashion For Relief

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On Wednesday, Naomi Campbell hosted her third Fashion for Relief catwalk show in aid of the White Ribbon Alliance with a little help from her sixty celebrity friends including Cheryl Cole, The Sugababes (one minus shoe), and Daisy Lowe to name but a few.

Highlight of the night was Cilla Black, who closed, and without a doubt stole the show with her amazing performance.

Hayley Betts
Posted on Thursday, 18th of September 2008 | Permalink

Fashion and London Fashion Week


Benefit at Vauxhall Fashion Scout

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As one of the principle sponsors of this key event for up and coming fashion talent, Benefit worked closely with session Make-Up-Artist Rachel Wood to perfect looks for the shows.

Persephone Walton-Clark
Posted on Wednesday, 17th of September 2008 | Permalink

Beauty and London Fashion Week


Swarovski Rocks Giles

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New Oxford Street sparkled on Tuesday night as Estelle, Jamelia, Tamsin Eggerton, Nicholas Holt, Jade Parfit, Jasmine Guinness, Jo and Leah Wood, Liberty Ross, Olivia Inge, Rhys Ifans, Rosin Murphy, georgous England rugby player James Haskell, William Moseley, Albert Hammond Jnr and top brit model Agynes Dean walked the black crystal carpet to join Swarovski in celebrating the second issue of ROCKS magazine and ten fabulous seasons of Giles Deacon.

The great and the good of fashion quaffed Tanquary gin cocktails mixed by the Hoxton Pony, and danced on into the wee small hours to Horse Meat Disco, Disco Bloodbath and dj supremo Steve Mackie all under the watchful eye of the Pac Man ghost made from 4,500 hand placed silk carnations!

Louisa Hopwood
Posted on Wednesday, 17th of September 2008 | Permalink

Fashion, Brand events and London Fashion Week


Antoni & Alison Escape From It All

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London Fashion Week wouldn’t be the same for me without the genius of Antoni & Alison - they always manage to capture the mood and create beautiful outfits, all with a sense of fun. 

This season was no exception - the show notes told us that “...like Gauguin, Antoni and Alison would love to escape from it all, unlike Gauguin they never actually go.  Antoni and Alsion have not yet visited a South Sea Island, and yet their collection is very ‘exotic’ this season.

They have little knowledge of tropical things except what they have seen on TV, and they haven’t ever researched where coconuts (Cocus nucifera) come from.  However, Antoni & Alison would like to present a very Exotic’ collection for Spring/Summer 09.”

The show opened with Biddie singing Bali H’ai and then the curtains opened to reveal 11 girls with their backs to the audience, dressed in exotic outfits - each girl turned to reveal their outfit…

Julian Vogel
Posted on Tuesday, 16th of September 2008 | Permalink

Fashion, London Fashion Week and Runway Shows


What Fashion Folk are Talking About on the Front Row # 5 The Daily

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Following on from Daily Rubbish which kept us all so entertained last season in those long waits for the shows to start, The Daily is Rubbish’s chic big sister - bringing all the scoops, news and views straight from SS09’s fashion front line. 

Working into the small hours to get the stories out - Jenny Dyson and her team are delivering much needed up to the minute fashion news. 

The Daily needs to be every day and not just for fashion week.

Julian Vogel
Posted on Tuesday, 16th of September 2008 | Permalink

Fashion and London Fashion Week


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