Hussein Chalayan Becomes Creative Director of PUMA
Jochen Zeitz, PUMA Chairman with new Creative Director Hussein Chalayan
We take a break for the shows to announce to the world press that Hussein Chalayan, fashion designer, artist and film maker is the new the Creative Director for PUMA with immediate effect.
In addition Puma have bought a majority stake in the Hussien Chalayan brand. We sent out a media alert last night inviting the press to the conference but due to an embargo - I wasn’t able to tell them what was happening. Lots of questions and speculation ensued. Meeting up a couple of hours later that evening at Hussein’s show didn’t help. All sorts of scenarios were played out, with most journalists hoping that he would be getting the financial and technological support he deserves.
Hussein is one of those rare talents that is universally respected. His work over the past 14 years has been awe inspiring. But most pieces have remained prototypes - this partnership really feels like some of those ideas could make into the real world.
“Hussein Chalayan is a proven visionary in the fashion, design and art industries. As our Creative Director for our Sport Fashion business, Chalayan will bring his use of new technology, forward-thinking design and provocative point of view to PUMA,” said Jochen Zeitz, Chairman and CEO of PUMA.
Brand events and Fashion
Paris Fashion Week - Final Preparations at Akris
The fashion circus moves to Paris this week and the Modus team are in town for super swiss luxury brand Akris.
Nick and Nicola arrived yesterday, seating plans completed, invitations messengered out
I arrived this morning - my first trip on Eurostar from St Pancras.
Brand events, Fashion, Paris and Runway Shows
Calvin Klein Collection and cK Calvin Klein Presentation
A mannequin army greeted guests at Calvin Klein. A dramatic line up highlighted the precision lines of Francisco Costa’s architectural tailoring fused with deconstructed detailing and sculptural silhouettes for Calvin Klein Collection.
Editors cooed over the exquisite felted-cashmere coats and Grecian micro-pleat silk evening gown. There was only one on display as the others were in LA awaiting their turn on the red carpet for the 80th Academy Awards.
Kevin Carrigan presented a streamlined, austere yet sexy collection heavily influenced on men’s tailoring for ck Calvin Klein. Sleek trouser suits, masculine overcoats and textural boucle knits, all with minimal detailing dominated. A slim line lurex tuxedo was key for evening.
Accessories continued the minimal theme, with seamless totes and lizard clutches and sexy peep toe ankle boots.
Brand events, Fashion and Milan
Ferragamo Accessories AW08
‘Going back to the archives’ was the inspiration for the Ferregamo Accessories collection AW08.
A presentation took place at the Salvatore Ferragamo head office in Via Borgospesso. Platform tiered sandal and wedges inspired by Salvatore’s designs of the 30’s and 40’s were transported to silver, disco up-to-date versions.
Beautiful croc bags in an array of colours and leather were metallic, patent and suede. The Varina pump is the iconic Ferragamo pump and appeared in velvet, suede and satin with a new colour palette of rich berry colours.
Brand events, Fashion and Milan
Ferragamo AW08 Catwalk Show
On Tuesday, Cristina Ortiz debuted her first collection for Salvatore Ferragamo in her role as Creative Director of Women’s Ready to Wear.
The A/W 2008 collection provided a glitzy mix of evening satin dresses and jumpsuits which contrasted beautifully with luxurious tailored suiting and fabulous winter white coats. A brown croc trench coat and a new identity for the brand and it’s woman!
Fashion, Milan and Runway Shows
Bally AW08 Presentation
The delectable Brian Atwood presented his second collection as Creative Director for Bally in a suitably glamorous venue in Milan. With a nod to the 70s Bally showcased sexy stack-heeled boots and multi-buckle sandals alongside patent ostrich bags and courts in spicy tones whilst the models epitomized urban bohemia, dressed head to toe in chic hippy chiffon prints and shearling gilets.
For the jet set, the ultimate in sophisticated luggage - a matching set of suitcases, vanity case and every girl’s dream shoe case in a patent quilted leather or sumptuous velvet with monogrammed B logo. The essential arm candy for AW08? A pet carrier to match your luggage!
Can’t wait to see what delights Bally will come up with next season…
Brand events, Fashion and Milan
Puma / Central St Martins MA Show AW08
Modus Publicity ended its AW08 London Fashion Week with probably one of the most eagerly awaited shows – The Central Saint Martins MA Show sponsored by PUMA. Editors were out in force to find the next big designer for London. Celebrities were also interested in the show with front row celebrities including Christian Slater, Peaches Geldof, Erin O Connor, Lemar, Cassandra Hepburn and Linford Chrisitie.
PUMA were proud to be collaborating with Central Saint Martins MA Fashion Show at London Fashion Week 2008 for the second year running.
This season saw PUMA shortlist eight bag designs for the competition set with an Olympic theme and these were seen alongside tracksuits on the catwalk. The 3 winning designers, Geroge Omerod, Sander Lac and joint winners Georgy B and Natasha Stolle, were announced by PUMA’s CEO Jochen Zeitz at the show.
Chantecaille LFW Debut
Graeme Black - formerly the head designer at Ferragamo pulled in serious press support for his first London show with front row seats taken by Vogue, The Telegraph and the Financial Times.
This was also the first London show outing for our luxury make up brand Chantecaille who created the make up for the show. Kay Montano led the Chantecaille make up team and coined a new beauty buzz word ‘the Technicolor lip’ to describe the peachy-orange shade of lip colour seen on the models, which contrasted beautifully with Graeme Black’s rich colour palette of navy, grey, emerald and bilberry.
The hair, by Sam McKnight is another trend we are sure will get a lot of attention from the beauty press in the months to come.
Beauty, London Fashion Week, Product placement and Runway Shows
Antoni & Alison (MBE’s) ~ A Spontaneous Piece of Work for Autumn / Winter 2008
Having worked with Antoni & Alison for the last 19 years, it’s always one of the shows I really look forward to. I know that there will be something to amuse the press and challenge their perception. This season was no exception.
Showing in a recently vacated Georgian terrace house opposite the tents, tea and biscuits were served on arrival, the guests were lead upstairs to a double height painter’s studio space and chairs were laid out in front of huge red velvet curtains.
After a brief introduction from the designers, the curtains were drawn to reveal 11 models with their backs to the audience - each girl turned around in order to face the guests and removed their head scarf.
Swarovski at LFW and Swarovski Crystalised
Swarovski crystals sparkled at all the key shows this week being used in innovative and different ways at each show.
Giles sent models down the catwalk in towering stilettos decorated with crystal wing nuts in a rainbow of colours. Christopher Kane treated us to delicate dresses with a waterfall of crystals rippling as the models walked. Erdem’s beautiful impressionist prints on delicate duchess satin were highlighted by large funnel necks embellished with a variety of shaped crystals in bright blues, greens and reds.
A truly fabulous week for Swarovski that began with a star studded party at the new Crystalised store and cosmos lounge with Cuba Gooding Jnr enjoying cocktails under the sparkling crystal chandeliers.
Fashion, London Fashion Week, Product placement, Retail events and Runway Shows