People Behind the Scenes at LFW #3 - Paul Lonergan
Paul Lonergan - Premier - Agency
Paul represents a creative cast of session stylists including Duffy, Neil Moodie and our very own client and stylist extraordinaire, James Brown.
Backstage with Bumble & bumble at LFW #2 Emma Cook
James Pecis for Bumble and bumble created ultra modern, un-done hair that perfectly complimented Cook’s quirky, wild west inspired collection, puncuated with Swarovski crystals and tie dyed latex leggings.
Virginal, naturally loose waves with a soft matte texture were twisted around large barrel tongs with ends left straight - key products used for the look included Bumble and bumble Surf Spray and Hair Powders.
Beauty, London Fashion Week, Product placement and Runway Shows
Backstage with Bumble & bumble at LFW # 1 Emilio de la Morena
On Sunday the MDW team went backstage with Tomo Jidai for Bumble and bumble, who created the hair for Emilio de la Morena’s A/W 08 show.
Understated, matte-look ponytails reflected the combination of masculine yet feminine styling throughout Emilio’s collection with soft, textured quiffs off-set by slick polished side panels.
Tomo used a combination of Bumble and bumble Styling Lotion, Thickening Lotion and Surf Spray to create the look and finished with Classic hairspray… the ponytail still reigns supreme.
Beauty, London Fashion Week, Product placement and Runway Shows
People Behind the Scenes at LFW #2 Charlotte Clarke and Russell Marsh
Charlotte Clarke from Inca Productions & Russell Marsh - Casting Director
Two hugely inspiring fashion individuals. Russell AKA The Model Maker gave me my first break in fashion when I worked with him on show production. He has gone on to be the most successful casting director in fashion, each season discovering a fresh crop of girls to walk the runway or appear in campaigns.
Charlotte Clarke runs the hugely successful Inca production, every year Charlotte and her partner Nina along with the Inca team produce some of the best fashion events around the globe.
English Eccentrics AW08 Catwalk Show
Helen David returned to the catwalk with a collection inspired by naughty school girls, surrealism and vampries.
Backstage at BIBA A/W 08 Catwalk Show, Claridges
Our first show for London fashion Week, what a great place to start, the Ballroom at Claridge’s.
Backstage Duffy was presiding over the hair and Alex Box and the M.A.C Pro team the Make-up.
The show was like a jolt of adrenalin - fast pace - capturing the essence of what Biba is today while retaining the spirit of the label’s past.
People Behind the Scenes at LFW #1 Michael Le Borde
Michael Le Borde from Arts and Music Security is Modus’ favourite security guard - he’s always on hand at the tents and always has a smile.
Fashion, Julian Vogel, London Fashion Week and People Behind the Scenes
Backstage at the Jaeger AW08 Catwalk Show
Jaeger London made it’s catwalk debut on the launch day of London Fashion Week.
The hugely anticipated show did not disappoint with a luxurious collection focused on sharp tailoring and gorgeous dresses.
Everyone then piled down to the Jaeger after party at hotspot Taman Gang in Mayfair for celebratory drinks with the fashion crowd.
Pay Attention at the Back! The Massed Ranks of Modettes Assemble at the Jaeger Show.
It took ages to get this photo, as none of them can sit still long enough. It was only allure of a Dunkin’ Doughnut held above the photographer’s head that finally allowed it to be taken.
Headsets At The Ready…. Seating Plans Finalised…. It Must Be London Fashion Week…
Whilst New York returnees Julian, Catherine and Sarah must feel like they’ve been parachuted straight onto the lawn in front of the tents at the Natural History Museum, here at Modus HQ we’ve been carfully planning our AW08 LFW campaign with military precision - which is just as well as we have ten shows to take care of….