Felder Felder SS09
An atmosphere of nervous excitement filled the Royal Academy on Day 2 of LFW for Felder Felder’s SS09 show.
The German twins’ third collection featured feminine frills and clever leather work all with the Felder trademark rock and roll twist.
Meanwhile, backstage the Bumble and Bumble hair team created the pretty flowing locks whist Brigette Felder, the girls’ mother, upped the ante in the glamour stakes.
Giles SS09
One of, if not the most anticipated shows of London Fashion Week, the Giles show did not disappoint.
Agyness Deyn made her first London appearance in a show packed with some of world’s current top models. Sporty mesh tees were mixed with patent pencil skirts, a series of tailored jersey day dresses in orange, lipstick red, turquoise blue and sunshine yellow were a highlight, as were the couture ball gowns that closed the show.
Backstage with Bumble & bumble at LFW # 3 Felder Felder
“It’s like business in the front and party in the back, really…” Half polished, half grunge, the hair at Felder Felder was super cool and totally James Pecis.
Key Bumble and bumble products used - Surf Spray on the ends to add texture and grit and Prep to create a smooth blow dry from the roots to mid lengths.
Bumble & bumble at LFW # 2 Krystof Strozyna
90’s influenced pony tails ruled supreme at the Krystof show. Tomo Jidai’s low side partings and natural clean hair complemented the collection’s muted palette and amazing statement jewellery to perfection.
Bumble and bumble’s Styling lotion is a must for this look and Grooming Creme to tame fly-away ends.
Backstage with Bumble & bumble at LFW # 1 Emilio de La Morena
James Rowe’s Japanese inspired hair at the Emilio de La Morena show combined soft wisps to frame the face and geisha styled, looped pony tails.
Key Bumble and bumble products used by Rowe - Thickening Spray and Surf Spray.
Jaeger SS09
The brand’s second season on the catwalk drew a host of celebrities to the London Fashion Week tent at the Natural History Museum. Dame Shirley Bassey, Georgia and Lizzie Jagger, Leah Wood and Tamsin Egerton perched front row to view a collection of crisp tailoring with a 70s edge, flowing maxi dresses and wafting kaftans from designer Karen Boyd.
People Behind the Scenes at LFW #1 Tim Rush
Tim Rush - VP of Communications for Bumble & bumble. It was great to catch up with Tim backstage at Felder Felder - the Bb team were on hand - thickening spray, pins and brushes at the ready.
London Fashion Week SS09
Week two in the fashion collections and the circus moves from New York to London.
It’s always great to be on home turf - it’s a busy week for Modus Publicity and Modus Dowal Walker.
We have 12 shows that we are working on whether front or back-stage, two parties to organise and lots of early starts and late nights….
Things Fashion Folk are Talking about on the Front Row # 4 UNIQLO Robot Sales Assitant
Reports are flooding in about Uniqlo’s latest hire - a sales assistant robot sent from Japan to help in the Broadway Store.
Wakamura, a ROBOT from Mitsubishi is spending time in New York. It’s first trip abroad away from home and parents.
It doesn’t speak english that well but is learning and has been drawing a crowd. Wakamaru can answer basic question - How are you? Where and you from? Do you like New York?
Wakamaru isn’t offering any styling advice yet but it’s only a matter of time….
Greening NY Fashion Week with Aveda
On a mission to green the fashion scene in NY, Aveda instigated an eco-transition backstage at some of the coolest SS09 Fashion Week shows. Building on previous seasons where Aveda have successfully provided re-usuable aluminum bottles with NY tap water stations, organic locally sourced food and committed designers to print invitations on recycled materials, this year Aveda also initiated a Kick The Cap Out Of Oceans Plastic campaign, providing cap recycling stations backstage for those bringing bottles backstage.
When it came to getting across town with Elle’s Georgia Collins, what we hadn’t anticipated were the genius Aveda pedi-cabs, commandeered by cute, daredevil riders and provided to transport chic fashionistas speedily (if not slightly scarily!) throughout the traffic snarl of Manhattan – definitely one for the Fashion Week photo album!