Benefit Crescent Row Hits Dublin and London
Benefit took Europe by storm this week kicking off their European tour in Dublin. This was co-founders Jean and Jane’s first trip back to Ireland for a long while and Jean’s daughters Annie and Maggie’s first.
The cream of the Irish press turned out accordingly for the launch of Crescent Row at The Merrion, one’s Ireland’s oldest and most prestigious hotels. Situated in the Georgian quarter of Dublin the Merrion is a treasure trove of Eighteenth Century architecture, which suited the Crescent Row style perfectly.
After the success of Dublin the Benefit Crescent Row party moved on to London. Held in the spectacular Robert Adam interior of Home House in a suite of rooms that were filled to capacity with journalists and buyers all keen to meet with Jean and Jane and Annie and Maggie and experience the new launch first hand.
Benefit Readers Event with Hello Magazine and Nadine Baggott
On Saturday April 18th at Selfridges, Benefit played host to around 50 Hello! Magazine readers booked in to meet Jean and Jane and listen to interviews by Nadine. Jean and Jane, Annie and Maggie and an army of Benebabes were on hand to look after everyone and make sure that everything ran as smoothly as possible.
The feedback on the day was fantastic from all involved and the event attracted lots of other passers-by in-store onto the counter.
Uniqlo UT 2009 Collection Launch
Uniqlo can always be relied upon to throw a good party and the launch of the 2009 UT (unique t-shirt) collection didn’t disappoint.
Teaming up with renowned party guru’s Ponystep, Uniqlo celebrated the launch of over 300 unique t-shirt designs with some fun and fabulous guests.
With some fantastic; sometimes bizarre dancefloor moves, guests partied away to sets by resident Ponystep DJ’s and guest DJ Mutya Buena. London’s achingly trendy fashion crowd rubbed shoulders with celebrity guests who included Jodie Harsh, Peaches Geldof, Miquita Oliver and Florence and the Machine in the impressive Embankment Hall at Somerset House.
Giant Uniqlo images projected onto the ceiling, nostalgic arcade games provided hours of competitive entertainment and lively songs from celeb DJ’s helped create the perfect night to kick start the spring - Uniqlo style
Put it this way - we had some fun!!
Katherine Ellis
Fashion and Brand events
Etro AW09 Press Day
Although the weather was grey and gloomy on this Tuesday morning, Etro’s Autumn Winter 09 Press day couldn’t have been more spring-like if it tried. With its signature bright colors, the Etro store on Old Bond Street captured the essence of cheer and made everyone who walked in the door smile.
With notions of re-cycling and re-use on everyone’s minds, Etro has sourced fabrics, patterns and techniques from its archives. The collection features a fresh Byzantine influence, combining richly worked textures, fabrics and furs. Simplified shapes allow for a fluid movement, with prominent colours being rich saffron yellows, burnt orange, peacock blue and tobacco. This provides a pleasant contrast to the staple greys and blacks. There is also a metallic theme incorporated in the metal and stone embroideries, giving the effects of stylized armor.
Clothes and accessories weren’t the only thing being displayed at this press day. A new fragrance line also made an appearance. The packaging re-launch and a citrus-y scent made Pegaso a big hit. The macaroons helped a bit, too.
RC Duarte
Fashion and Brand events
Akris AW09 Press Day
Press came to view the Akris AW09 collection at their Old Bond Street store on Tuesday 7th April. Editors were talked through the beautiful architectural pieces that references trapezoids, broken linerarity and 3D by Akris head of marketing and PR Corinne Kunz.
Fashion and Brand events
Fabris Lane & .Cent Magazine “Triptych” Party
Fabris Lane and .Cent Magazine presented their ‘Triptych’ party at The Wapping Project on the 2nd April to celebrate the launch of the new issue ‘The Spaces In between’, guest edited by Andrew Shoben and greyworld, and the exclusive ‘Illumine’ supplement by Fabris Lane.
Glamorous partygoers including Jamie Winstone, Tim Noble and Roland Mouret partied late into the night to the sounds of Broken Hearts and Jimmy Jeans whilst indulging in an array of cocktails created especially for the event courtesy of Hendricks Gin and Monkey Shoulder whiskey. Icelandic Glacial Water was also to hand to quench the revellers’ thirst.
Capturing the night in their very own ‘flikr’ album, guests played dress up with an array of Fabris Lane sunglasses and vintage clothing, teamed with interesting props before posing the might away in the Rado photo booth with friends.
Guests were also treated to a private view of ‘Dress’, an exhibition recently arrived from the Antwerp Museum of Fashion featuring the outstanding work of first year fashion students.
Fashion and Brand events
