PUMA Present Future
As the final footwear wall went up, the clock struck 7.30pm and the doors opened to some 100 thirsty, sneaker revellers.
Goldierocks, resident DJ at the ‘PUMA Present Future’ showcase, played the best of old skool rave music which spilled into Carnaby Street. With cocktails flowing like it wasn’t a week night, the usually cool and collected fashion pack rapidly changed with a giant marker being held hostage for the night.
Sounds of M.I.A ironically welcomed the arrival of Amy Sacco – founder of the famous Bungalow 8!
Brand events and Fashion
Ferragamo Comes to Westfield
On Tuesday 19th May guests were invited to the official opening of the new Salvatore Ferragamo boutique at Westfield’s shopping centre and photography exhibition by young British photographer Harry Watt.
The event showcased work from his ‘Studio Series’ collection. A few lucky guests had their portrait taken in a studio booth at the back of the store where upon they were asked to leave an object in the spot where they stood which was then photographed for his new series of work.
The event brought culture to the shopping centre as guests inquisitively viewed the artwork and filled the store with excitement and energetic conversation.
Fashion and Brand events
Ferragamo Recipe Book Launch
On Thursday 14th May, Salvatore Ferragamo unveiled ‘‘Le ricette per cucina raccolte dal Principe Don Paolo Borghese,” A unique recipe book collating the best of historical Italian cookery from the writings of Prince Don Paolo Borghese.
The Old Bond Street Boutique was transformed into a haven of culinary delights as a selection of Italian breads and cheeses were served alongside wine tasting from the Ferragamo vineyards Il Borro and Castiglion del Bosco.
Tom Aikins and his wife Amber Nutall, Daisy de Villeneuve, Virginia Bates, the Italian ambassador, His Excellency Giancarlo Aragona and his wife Donna Sandra Aragona joined the family members Vivia Ferragamo, Angelica Visconti and Lorenza Gentile at this unique event.
The launch of these exquisite recipes culminated in an exclusive dinner at The Albermarle restaurant at Brown’s Hotel on the Friday night, where renowned chef Lee Streeton cooked up a menu of the original 19th Century recipes. Eva Herzigova was among the 110 very special guests who also included Sir Rocco Forte, Principe & Principessa della Torre e Tasso and the Duchess of Somerset.
Fashion and Brand events
