À La Mod[us]: Looks of the Week

So I started off this week’s blog so high and mighty with the intention of capturing a profound key theme or two interlinking this week’s picks for best dressed. My eyes began to glaze over as I stared intently at each fabulous image desperately searching for commonalities when it occurred to me that there is, indeed, a theme; or rather, a non-theme theme.
Whether it’s X-ray vision, retina-burning color combinations, statement necklaces or Where’s Wally socks, I challenge you to find another group of people with more individual style than this lot. Well, would you look at that, I made it back to being high and mighty after all.
Sara Long
Modus Loves…
SCINTILLATION from Xavier Chassaing on Vimeo.
This is an experimental film made up of over 35,000 photographs. It combines an innovative mix of stop motion and live projection mapping techniques.
Directed by
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When You’re a Boy - Simon Foxton

Here in the Modus showroom, we regularly prepare send-outs for the legendary stylist Simon Foxton, so when I learnt that there was a retrospective of his work at The Photographer’s Gallery on Ramillies Street I thought I’d brighten up a rainy lunch break and check it out.
The exhibition observes the career of the pioneering stylist whose work clearly contributes as much to an inspirational photograph as the fashion photographer himself. Whilst the Saint Martin’s graduate has famously sourced a lot of his inspiration from the city streets over the years he also appears to have a fantastical side to his stylistic vision when exploring forms of masculinity by throwing anything from fun abstract illusions to sci-fi in to the mix - particularly evident in his collaborations with Nick Knight.
If you are interested in seeing where our samples go after they have left the rails of the showroom and are placed in the hands of an artist, I would definitely recommend a quick viewing.
The exhibition runs until the 4th October with free admission.
Olivia Ruggeri
À La Mod[us]

When you stand in the centre of the showroom at Modus Publicity, blurs of colour vaguely resembling Modus staff members seem to spin around you so quickly it even gives the mannequins vertigo. One afternoon during a particularly rare moment wherein the busy visions of colour stood perfectly still, it occurred to me that we’ve got one seriously stylish group of workers.
Perhaps the proximity to some of London’s most stylish boutiques and chicest city-goers is to thank (but most of us would tell you we were born this hot). Whatever the catalyst was for this phenomenon, the time has come to share this with the world: the Modus crew knows fashion. From this point forward, the looks that shake up Heddon Street every week will be captured and displayed here on Fridays for all style-hungry eyes to feast. Hmm…I think I’m going to need a faster shutter speed…
Sara Long
Liz Earle Fragrance Launch

“At last!” were the comments of some at the debut launch of the much awaited new fine fragrance from Liz Earle – Botanical Essence No 1.
Editors had a chance to be perfumers and even adorned white coat and goggles! The fragrance will be launching October 2009 priced at £39.50