CALVIN KLEIN UNDERWEAR MODEL SEARCH - 9 COUNTRIES 9 MEN FINALIST APPEARANCES THIS WEEKEND!
After months of in-store castings at multiple retail locations across Europe and on-line submissions via the competition website, 9countries9men, the nine finalists have been announced and they include: England’s Laurence Cope, France’s Mickael Melcher, Germany’s Lenn Haberthaler, Greece’s Nikos Douramanis, Italy’s Carmelo Di Guardo, The Netherlands’ Chiel Konings, Russia’s Dan Miller, Spain’s Luis Ansa Echegaray, and Sweden’s Alex Bechet.
All of the nine finalists will be introduced to the public at two House of Fraser locations this weekend, where in-store voting will take place to help determine the ultimate winner of the competition.
“9 Countries, 9 Men, 1 Winner” Finalists Public Appearances at House of Fraser:
Saturday, 27 March, 2010
12:00pm – 2:00pm: House of Fraser, Oxford Street, London
4:00pm – 6:00pm: House of Fraser, Westfield, London
The public can also vote on the competition website until 30 April and the winner will be announced in May 2010.
In conjunction with this initiative, Calvin Klein Underwear launched a new Global X product range, which arrived in stores at the beginning of March 2010. Celebrating national pride and geographic diversity, Calvin Klein Underwear Global X is a new range of underwear and tops in cotton/modal/spandex that combines national colors together with bold graphics and legendary fit.
NUXE PRESENTATION
Long have we secretly coveted the simplicity and elegance of French style, their ability to nab a certain sexy kohl-eyed American pirate and their sophistication when it comes to skincare. So imagine our delight when MDW were approached by NUXE to represent the much adored and respected French beauty brand for the second time.
In the subterranean comfort of The Haymarket Hotel, MDW hosted a press breakfast to showcase the full NUXE offering including celebrity favourite Huile Prodigieuse and best sellers Baume Levres Réve de Miel and Crème Fraiche Serum.
The range is available from Space NK stores nationwide and we can’t wait to get our hands on all of it – well anything to help in the quest for our own Capt Jack!
Beauty and Brand events
NAPAPIJRI AW10/11 COLLECTION PRESENTATION
Yesterday we were in Milan to visit the Napapijri HQ and see the new AW10/11 collection
and check out some of the key new products on offer.
The recycled nylon cape (that’s me holding it up!) is the hottest item for Napapijri and is hitting stores in Sep 2010.
Brand events, Fashion and Milan
PHILOSOPHY BLOGGERS BREAKFAST
This morning we had breakfast with some super savvy bloggers and online journalists to talk all things Philosophy. To celebrate Philosophy’s 14th birthday, we turned back the clock and learnt about the most iconic Philosophy products of all time – Hope in a Jar anyone? The breakfast ended with a cryptic hint from the fabulous Robin who told us to “believe in miracles…” Watch this space!
Lisa Bobroff
Beauty and Brand events
BERSHKA BRINGS IBIZA TO OXFORD STREET!
Today Bershka held their exclusive Press morning and in-store party hosted by Space Ibiza to celebrate the reopening of the Bershka London flagship store and for press to preview the high summer collections.
The setup of the morning was nice and easy once we had decided where to put the high summer preview rail, and how we were going to merchandise the product to ‘tell a story’. The breakfast was great success and the perfect setting to show press the new collections and store layout. We had a great turnout and press really liked the new themed ‘Club Bershka’ store.
The evening event approached quickly and we made our way back down for the in-store party. As we approached Oxford Circus, our conversation was interrupted by a heavy bassline and the vibe of a street carnival. Acrobatic dancers dressed in extravagant tiered dresses stood on metal scaffolding emerged from the store entrance and were pushed by scantily dressed men– the party had begun! Cheers and loud roar of laughter echoed through London Oxford Street with even the buses slowing down to take a look.
We followed the dancers in to the store where we were welcomed by a live DJ - the atmosphere was electric. The speakers pumped out big basslines and breakbeats, press and customers partied together, drinks were flowing and the cash registers were ringing - in one word….PERFECT!
JO WOOD ORGANICS… EAU MY, HOW FRAGRANT!
Yesterday the glamorous green queen Jo Wood visited the Modus office to launch her two new sumptuous fragrances; Tula & Langa.
Press listened intently as Jo presented her enchanting new fragrances; tantalizing Tula with its delicate and exotic white floral scent, and refreshing Langa, a bright and zesty fragrance. This pleased even the most discerning of senses but the fact that the fragrances are made from pure organic ingredients and essences made them all the more divine.
Thus, in sum, the event was aromatic, beautiful, exotic, organic… Eau so Jo Wood!
Kiran Branch
Beauty and Brand events
FEW & FAR 2010 EDITION
It was a visual as well as an edible feast at Few and Far this week. To launch the 2010 Edition, press, favourite customers and the Modus team spent a happy day at Few & Far with the eclectic, unique and utterly beautiful ranges of clothing, accessories, lighting and furniture.
Everyone had a favourite - from the amazing exhibition of work by designer Paola Navone and quirky jewellery by Nilu Miao to the beautiful silk cotton designs by Indian clothing designer Pero.
In the evening, guests made headway with the banqueting table - slabs of cheese, quince jelly and caramelised walnuts went down as well as the Black Velvet cocktails - Guinness + Champagne = fashion’s way to celebrate St Patricks Day!.
Entertainment came from a very smart accordion player and guests left with a mini bunch of snowflake flowers - spring is finally here!
CALVIN KLEIN HIGH SUMMER PRESS PREVIEW
Modus Publicity held the Calvin Klein High Summer Press day today at hip restaurant and bar Aqua Nueva on Regent Street where we presented Calvin Klein Collection Eyewear, cK Calvin Klein Eyewear and Calvin Klein Swimwear. After the swift set up - chic, classic and simple; the room was ‘Calvinized’ and we were ready to go!
The fresh spring morning was perfect for presenting high summer and the press began to roll in and continued to throughout day. The more press that arrived, the fewer sunglasses we had on our display as they quickly learned a pair were on offer… LET THE TRYING ON BEGIN!
The day went really well, we had a great turnout - press kept thanking us for treating them to a pair of sunnies and we were treated to a sneak peek at Pat Butcher and Peggy Mitchell from Eastenders who were filming outside the theatre adjacent to the venue!
VIDAL SASSOON THE MOVIE” TO HAVE WORLD PREMIERE AT 2010 TRIBECA FILM FESTIVAL, NEW YORK
“For the past three years, I’ve been working on a documentary of my life, so I’ve been re-visiting experiences and places I haven’t been in decades, looking back on my 82 years, and now with the acceptance of the film into the Tribeca Film Festival, I really can say, that the excitement has never stopped.” Vidal Sassoon
VIDAL SASSOON THE MOVIE, Michael Gordon and Craig Teper’s revealing, inspirational portrait of how one extraordinary man changed the world with a pair of scissors, will have its World Premiere at the 2010 Tribeca Film Festival.
A fast-paced feature documentary spanning 80 years of revolution in history and culture, VIDAL SASSOON THE MOVIE is a true rags to riches tale, tracing Sassoon’s path from a London orphanage to international success and celebrity. Following Michael Gordon, founder of hair care company Bumble and bumble as he sets out to document Vidal’s life in a richly visual book the movie tells the story of how Sassoon revolutionized the world of hair – his pioneering, geometric, Bauhaus-inspired styles and “wash and wear” philosophy quite literally changing the way women looked. The fashion, style and social revolutions of the 1960’s come alive as the design of the book and the film unfold.
The Tribeca Film Festival World Premiere screening will take place on the evening of Friday, April 23, at the School of Visual Arts Theatre in Manhattan. Sassoon will attend the festival and participate in a question-and-answer session following the premiere screening, along with Teper and Gordon.
VIDAL SASSOON THE MOVIE is directed by Craig Teper, produced by Michael Gordon and Jackie Bauer, and executive produced by Jim Czarnecki. For further information, visit http://www.vidalsassoonthemovie.com or http://www.facebook.com/VidalSassoonTheMovie
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