PUMA Present Future
As the final footwear wall went up, the clock struck 7.30pm and the doors opened to some 100 thirsty, sneaker revellers.
Goldierocks, resident DJ at the ‘PUMA Present Future’ showcase, played the best of old skool rave music which spilled into Carnaby Street. With cocktails flowing like it wasn’t a week night, the usually cool and collected fashion pack rapidly changed with a giant marker being held hostage for the night.
Sounds of M.I.A ironically welcomed the arrival of Amy Sacco – founder of the famous Bungalow 8!
Brand events and Fashion
Ferragamo Comes to Westfield
On Tuesday 19th May guests were invited to the official opening of the new Salvatore Ferragamo boutique at Westfield’s shopping centre and photography exhibition by young British photographer Harry Watt.
The event showcased work from his ‘Studio Series’ collection. A few lucky guests had their portrait taken in a studio booth at the back of the store where upon they were asked to leave an object in the spot where they stood which was then photographed for his new series of work.
The event brought culture to the shopping centre as guests inquisitively viewed the artwork and filled the store with excitement and energetic conversation.
Fashion and Brand events
Ferragamo Recipe Book Launch
On Thursday 14th May, Salvatore Ferragamo unveiled ‘‘Le ricette per cucina raccolte dal Principe Don Paolo Borghese,” A unique recipe book collating the best of historical Italian cookery from the writings of Prince Don Paolo Borghese.
The Old Bond Street Boutique was transformed into a haven of culinary delights as a selection of Italian breads and cheeses were served alongside wine tasting from the Ferragamo vineyards Il Borro and Castiglion del Bosco.
Tom Aikins and his wife Amber Nutall, Daisy de Villeneuve, Virginia Bates, the Italian ambassador, His Excellency Giancarlo Aragona and his wife Donna Sandra Aragona joined the family members Vivia Ferragamo, Angelica Visconti and Lorenza Gentile at this unique event.
The launch of these exquisite recipes culminated in an exclusive dinner at The Albermarle restaurant at Brown’s Hotel on the Friday night, where renowned chef Lee Streeton cooked up a menu of the original 19th Century recipes. Eva Herzigova was among the 110 very special guests who also included Sir Rocco Forte, Principe & Principessa della Torre e Tasso and the Duchess of Somerset.
Fashion and Brand events
Benefit Crescent Row Hits Dublin and London
Benefit took Europe by storm this week kicking off their European tour in Dublin. This was co-founders Jean and Jane’s first trip back to Ireland for a long while and Jean’s daughters Annie and Maggie’s first.
The cream of the Irish press turned out accordingly for the launch of Crescent Row at The Merrion, one’s Ireland’s oldest and most prestigious hotels. Situated in the Georgian quarter of Dublin the Merrion is a treasure trove of Eighteenth Century architecture, which suited the Crescent Row style perfectly.
After the success of Dublin the Benefit Crescent Row party moved on to London. Held in the spectacular Robert Adam interior of Home House in a suite of rooms that were filled to capacity with journalists and buyers all keen to meet with Jean and Jane and Annie and Maggie and experience the new launch first hand.
Benefit Readers Event with Hello Magazine and Nadine Baggott
On Saturday April 18th at Selfridges, Benefit played host to around 50 Hello! Magazine readers booked in to meet Jean and Jane and listen to interviews by Nadine. Jean and Jane, Annie and Maggie and an army of Benebabes were on hand to look after everyone and make sure that everything ran as smoothly as possible.
The feedback on the day was fantastic from all involved and the event attracted lots of other passers-by in-store onto the counter.
Uniqlo UT 2009 Collection Launch
Uniqlo can always be relied upon to throw a good party and the launch of the 2009 UT (unique t-shirt) collection didn’t disappoint.
Teaming up with renowned party guru’s Ponystep, Uniqlo celebrated the launch of over 300 unique t-shirt designs with some fun and fabulous guests.
With some fantastic; sometimes bizarre dancefloor moves, guests partied away to sets by resident Ponystep DJ’s and guest DJ Mutya Buena. London’s achingly trendy fashion crowd rubbed shoulders with celebrity guests who included Jodie Harsh, Peaches Geldof, Miquita Oliver and Florence and the Machine in the impressive Embankment Hall at Somerset House.
Giant Uniqlo images projected onto the ceiling, nostalgic arcade games provided hours of competitive entertainment and lively songs from celeb DJ’s helped create the perfect night to kick start the spring - Uniqlo style
Put it this way - we had some fun!!
Katherine Ellis
Fashion and Brand events
Etro AW09 Press Day
Although the weather was grey and gloomy on this Tuesday morning, Etro’s Autumn Winter 09 Press day couldn’t have been more spring-like if it tried. With its signature bright colors, the Etro store on Old Bond Street captured the essence of cheer and made everyone who walked in the door smile.
With notions of re-cycling and re-use on everyone’s minds, Etro has sourced fabrics, patterns and techniques from its archives. The collection features a fresh Byzantine influence, combining richly worked textures, fabrics and furs. Simplified shapes allow for a fluid movement, with prominent colours being rich saffron yellows, burnt orange, peacock blue and tobacco. This provides a pleasant contrast to the staple greys and blacks. There is also a metallic theme incorporated in the metal and stone embroideries, giving the effects of stylized armor.
Clothes and accessories weren’t the only thing being displayed at this press day. A new fragrance line also made an appearance. The packaging re-launch and a citrus-y scent made Pegaso a big hit. The macaroons helped a bit, too.
RC Duarte
Fashion and Brand events
Akris AW09 Press Day
Press came to view the Akris AW09 collection at their Old Bond Street store on Tuesday 7th April. Editors were talked through the beautiful architectural pieces that references trapezoids, broken linerarity and 3D by Akris head of marketing and PR Corinne Kunz.
Fashion and Brand events