Benefit B-Spot Launch
The launch of Benefit’s forthcoming B-Spot fragrance was a swinging, girly affair at Vanilla in Great Titchfield Street on Wednesday.
Burlesque inspired pole dancers mesmorised the crowd and the mini Benefit Boutique had both British and European beauty press indulging in ‘maker-uppers’, lash tinting and Benefit’s legendary Brow services.
Beauty and Product events
Green Beauty Bible
To celebrate the launch of the Green Beauty Bible an industry ‘green’ breakfast was hosted by Jo Fairley and Sarah Stacey in conjunction with CEW. Over 180 beauty guests from the beauty industry attended the launch at the Avenue in London.
The event was held in association with top UK supplement, You Magazine and a host of green beauty brands. MDW organised a photo call with two of the Green Goddesses featured in the book – Jo Wood and Liz Earle.
Beauty and Product events
Paul & Joe Inspireé
A slice of 16th century history within the concrete jungle of London, provided the inspiration for the Paul & Joe Autumn Sparkles Launch, Inspireé on Wednesday. Beauty press were treated to a visual and sensory journey as they walked into The Old Curiosity Shop in Holborn which was transformed in a vintage florist for the day.
International Makeup Artist Craig Ryan French presented the key looks for Autumn ‘08 with a particular focus on strong, defined brows that had many a journalist walking out of the shop and onto the Tube, with beautifully structured eyebrows, a-la Veronica Lake.
Beauty and Product events
St Tropez Sunbathers Flash-Mob St Pancras Station
Summer has officially arrived! MDW staged a 30 strong ‘flash mob’ of fashionably tanned models at London’s St Pancras International to launch St Tropez’s new ad campaign and support Sun Awareness Week.
The troop of bronzed models stripped off amongst bemused commuters and ‘sunbathed’ in Speedos and bikinis to highlight the safest alternative to sun exposure.
Watch a video of the event on The Times Online here.
Georgina Goodman Opens On Old Bond Street
Georgina Goodman opens her first store on Old Bond Street, the youngest brand to be located in the street with just 4 years in the business.
The store has been designed by Wells Mackereth Architects. The AW08 collection was shown in the new space, the new range evolves her designs to another level, pushing the boundaries of colour with a sensual mix of texture, where hand tinted pony skin and mottled metallic patent meets nubuck snakes and glove leather.
Fashion and Retail events
Etro AW08 Press Day
Whilst the early summer sun shone outside press enjoyed delicious breakfast canapés whilst wandering through Veronica Etro’s wintry wilderness inspired AW08 collection.
Luxurious Mongolian lamb gilets are worn with structured equestrian tailoring and Navaho inspired prints.
The men’s collection meanwhile was in full bloom bursting with vegetable and fruit prints. Evening tailoring was sharp and sophisticated with decadent tie silk trousers worn with rich velvet jackets.
Fashion and Retail events
Akris AW08 Press Day
Akris held the AW08 press day at the Old Bond Street store. The effortless collection offered elongated silhouettes and vertical lines with a luxurious colour palette of camel, flint, chestnut, bark, graphite and storm.
Fashion and Retail events
AW08 Press Days Continue: Modus Publicity Hits Bond Street
With three clients in close proximity on Old Bond Street we decided to hold their press days on the same day.
Journalists were guided between the sophisticated boho chic of Etro, the cool clean lines of Akris and newcomer to the street; Georgina Goodman, who’s shop opened that day.
Fashion and Retail events
Aveda Green Science Lauch
Aveda Green Science – the first Aveda skincare line specifically targeted at aging launched to press on 14th April at The Roof Terrace, Century Club.
A lush green environment with plenty of natural daylight, the wooden flooring, clean white walls and abundance of palms, ferns and cacti perfectly embodied the Aveda philosophy.
Over 45 consumer and trade press attended a presentation focused on both scientific and sensory experiences by Aveda spokespersons Pat Peterson and Helga Heffner and each guest departed with a real golf-dipped leaf pendant. Feedback on the lines so far has been brilliant so we expect a plethora of wrinkle-free beauty buffs at our next launch!
Modus Publicity / Modus Dowal Walker Press Open Day AW08 at the Vinyl Factory, Soho
And what a success the day turned out to be, with over 400 guests attending in one day. Journalists and clients alike dropped by to peruse the new collections, have a beauty treatment (manicures, blow drys and even full body spray tans were available), and sample the delicious all day menu.
Cocktails served from 5-8pm resulted in certain guests making a return visit later in the day.
As much as we love Modus HQ on Heddon Street the feedback was so positive it looks we’ll be dressing another location in central London next season too…