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Modus Loves You…


Season’s Greetings from Modus Publicity on Vimeo.

Illustration by Rob Ryan and animation by John Brown

Modus Admin
Posted on Tuesday, 15th of December 2009 | Permalink |


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Fashion and Modus Loves


A La Mod[us]

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Okay. So the dust has finally settled after Modus SS10 Press Day events and it’s time to get back to what’s really important. Friends, family and holiday cheer?

Don’t be silly, I’m talking about Modus looks of the week. The bone-chilling temperatures have done little to weaken the spirit of these Modus fashionistas – the truth is in the colours. Golden yellows and kelly greens, dancing florals and peek-a-boo stripes proved that hibernation is not an option this winter.

With December just around the corner, I’m sure you’re as curious as I am to see what sort of spin is taken on the traditional Christmas looks. Reindeer headbands, perhaps? Not a chance. At least not without a couple dozen glasses of eggnog first…

Sara Long

Modus Admin
Posted on Friday, 27th of November 2009 | Permalink |


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Fashion and Modus Loves


David Koma’s Celebrity Heaven

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What an amazing few weeks for David Koma!  Three of the world’s most beautiful, talented and photographed women have shown their genuine admiration and support by choosing to wear David’s dresses for events across the globe within days of each other!
Not only did Cheryl Cole choose to wear a fabulous design from his graduate MA collection (bought exclusively at Browns) for X Factor – currently the most viewed programme on TV, the superstar and icon Beyonce wore a specially designed dress to collect her MTV Award for ‘Best Song’ at the EMA’s in Berlin.  These appearances led to a mass of hype and buzz, with coverage sparking ‘who wore it best’ debates everywhere!! 
Just last week Rihanna débuted his striking orange body con dress from the new Spring Summer ’10 collection for her performance at the launch of new cruise liner ‘Oasis of The Seas’

…we’re struggling to decide who wore what best, however we think David’s words sum up a great month, saying, ‘I’m a very happy man right now’!

Liz Roscoe
Posted on Thursday, 26th of November 2009 | Permalink |


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Fashion, Celebrities and Modus Loves


Akris SS10 Press Day

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After long weeks and hard work, the final Modus Press Day is now complete -and what a great note to finish on at Akris where invited guests previewed the Spring Summer 2010 collection
Akris’s signature statement was very apparent within the Spring Summer 2010 line alongside a new ‘sportif’ theme which was received tremendously well by the UK fashion press who attended.   
The Old Bond Street boutique was transformed into a tranquil minimalistic bliss with key pieces displayed throughout the upper level of the store. Akris’s seasonal look of sexy conservatism was apparent with deep V necklines, open backs and sharp architectural tailoring, but what everyone was talking about was the exclusive first collection of Akris bags.

Fine workmanship, meticulous detail, everything we have come to expect from the brand and nothing less.

Carl Marshall

Modus Admin
Posted on Wednesday, 11th of November 2009 | Permalink |


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Fashion and Brand events


Etro SS10 Press Day

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Set in the heart of the Modus Publicity press day triangle with Ferragamo and Akris, Etro held their SS10 Press Day in their beautiful Old Bond Street store. Toiling through the night before was well worth it, as the team turned it into a magical haven of bright colours and delicious soft prints, offering comfort from the cold weather outside.
The womenswear collection held centre stage, with its soft, feminine take on 1970’s glamour, a forte of Etro, whose signature print is the paisley print. The versatile clothing and wide leg trousers were a hit this season as well as the beautifully embellished and tasselled accessories which added a playful element to the collection.
Menswear is bright and bold as ever, as Kean Etro communicates his love of colour and its healing properties – they certainly cheered people up on such a grey day!
Urban Caprice were on hand with an array of delicious canapés and drinks, the elderflower and the tuna and lentils being the favoured flavours of the day.
Our lovely supportive attendees came throughout the day and we were happy to see so many familiar faces enjoying the luxurious setting and admiring the collections.

 

Karmen Wijnberg
Posted on Wednesday, 11th of November 2009 | Permalink |


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Fashion and Product events


UNIQLO Heat Tech ‘Ice Man’

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Taking centre stage against a glamorous backdrop of Mario Testino photography, was the very fabulous UNIQLO Heat Tech ‘Ice Man’
Mario Testino’s latest ad campaign for UNIQLO’s Heat Tech 2009 launch, features faces like Lily Donaldson and Coco Rocha and the entire bar area at the Modus press day was wrapped in these icy yet chic images, with a life size man made of ice to accompany them!
With his colourful thermal heated body chiseled to perfection the ice man was centre of attention as he proudly presented everyone’s favourite,  UNIQLO’s trusty ‘Heat Tech’ winter warmers . The long johns definitely proved to be the most popular product of the day and not as moment too soon as the Christmas lights were switched on and the winter weather set in.
Heat Tech Man did us proud, although he did become a shadow of his former self by the end of day - once the melt set in!!

Liz Roscoe
Posted on Thursday, 5th of November 2009 | Permalink |


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Fashion and Retail events


Modus Publicity / Modus Dowal Walker Press Day SS10

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Modus celebrated its most successful press day to date, with 460 guests flooding in to take a peek at the new S/S ’10 fashion and beauty collections from a whole range of our clients.  The event took place in the sumptuous grandeur of Washington House on Conduit Street. Catching the journalists eyes as they stepped through the door was the splendour of Mawi’s statement jewellery displayed in an antique glass cabinet. 

Eager eyes shifted quickly to David Koma’s sculptural S/S ’10 collection; the designer even stopped by himself!  Modus Dowal Walker offered press a St Tropez spray tan, whilst lucky males were treated to Kyoku facials.  As guests sipped Prosecco and nibbled chocolate tartlets, they sauntered round the magnificent venue, marvelling at the Uniqlo ice sculpture with their Heat Tech goodie bags firmly in hand. Notebooks were filled rapidly, and request forms were piled high by the end of the day. Somehow I don’t think they’re going to shrink in the near future!

Hannah Brimson

Modus Admin
Posted on Thursday, 5th of November 2009 | Permalink |


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Fashion and Product events


Modus Loves… Ryantoon

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Modus’s friend Rob Ryan has temporarily replaced his store in Colombia Road with Ryantoon.  The store on Colombia Road will carry the black and white theme for the next few weeks. 

Ryantown - 126 Columbia Road, Shoreditch London E2 7RG +44 (0) 20 7613 1510

Julian Vogel
Posted on Saturday, 17th of October 2009 | Permalink |


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Fashion, Julian Vogel and Modus Loves


Salvatore Ferragamo - Blue & Joy Exhibition

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To celebrate the beginning of the Frieze Art Fair, Ferragamo teamed up with artists Blue & Joy AKA Fabio La Fauci and Daniele Sigalot to showcase a collection of their work.

The Salvatore Ferragamo Old Bond Street store was turned into a mini art gallery on Thursday the 15th of October.  Check out the bespoke button masterpiece created using 35,000 Salvatore Ferragamo vintage buttons.

Who says fashion isn’t art? If you fancy a slice of the stylish action you can purchase the art in store from the 15th of October, or why not check out the art for yourself from the 16th of October when the exhibition is open to the public.

Sarah Bruce
Posted on Thursday, 15th of October 2009 | Permalink |


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Brand events, Fashion and Retail events


Modus Loves… orangesnowstore

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There is no end to the talents of old time Modus Friend Iain R Webb.  Stylist, photographer, writer, fashion historian, author and now retailer.

Reworking out of date clothing and fabrics into new items; sequin embroidery letters onto army surplus.  Bowie references abound - from the framed doilies to sweatshirt prints.  Choose your own soundtrack while you shop - Neil Diamond always a winner.

*orange snow - a label for people who don’t want to be labelled. New gallery boutique coming soon to 40 Featherstone Street, London EC1Y 8RE.

http://www.orangesnowstore.com

Julian Vogel
Posted on Thursday, 15th of October 2009 | Permalink |


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Fashion, Julian Vogel and Modus Loves


Georgina Goodman SS10 - No Rainbows Without Rain

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The pain caused by my own too-tight-for-comfort vintage boots was temporarily forgotten about at the mere sight of the new Georgina Goodman S/S ‘10 collection.  As I strolled into 44 Old Bond Street for a sneak preview, I was surrounded by a rainbow of metallics, heels higher than Everest, classy flats and updated versions of classic Goodman’s.

Cynthia and Louisa at Georgina Goodman described the new collection as a mixture of “graffiti pop and graphic heels with a feminine silhouette”; the most-demanded of the day were the new ‘Duke’ style – black suede T-bars with lime green python detail.

Other notable feet treats were the all-round favourites back in full force – ‘Natalia’ reigns supreme in satin peach for Spring/Summer, as does A/W ‘09’s ‘Sister’ boot in new shades. Despite heels on the catwalk reaching mountainous heights, Cynthia and Louisa were bombarded with requests to try on the ‘Elvis’ sandals - proof that flats are most definitely the ones to be seen in.  Breathe a sigh of relief girls!

The evidence points in only one direction - every fashionista in a pair of GGs will have a definite spring in their step come next season!

Hannah Brimson

Modus Admin
Posted on Thursday, 15th of October 2009 | Permalink |


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Brand events, Fashion and Product events


Modus Loves… Hermes and Liberty

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There have been so many collaborations in the fashion world over the past few years.  One of my current favourites is the joining of Hermes and Liberty. An extraordinary coupling - the ultimate french luxury house with the quintessential English rose. 

The result is beautiful….delicate liberty print cotton scarves and pocket squares printed with those iconic Hermes motifs.

Julian Vogel
Posted on Wednesday, 14th of October 2009 | Permalink |


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Fashion, Julian Vogel and Modus Loves


+J Collection Launch - Jil Sander for Uniqlo

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Thursday saw the much hyped launch of +J, the collaboration between minimalist style maestro Jil Sander and Japanese store UNIQLO. Following a five year hiatus from fashion, the designer created a 100-piece capsule collection aiming to merge her streamlined aesthetic with UNIQLO’s skill in creating affordable basics. London was first to see in the launch globally, with queues outside the flagship store snaking down Oxford Street from as early as 8am (including eager shoppers coming all the way from Scotland waiting patiently!).  With fashion glossies hot under the collar in anticipation and countdown posters adorning the stores, expectations were high, and Sander did not disappoint.

The collection included men’s and women’s pieces, ranging from sharply tailored jackets to Sander’s signature monochrome accessories. With the rare opportunity to get their hands on high-end style without the price tag, visitors to the store snatched up must-have pieces as soon as they hit the shop floor.

And the +J collaboration doesn’t end here. With the news that designs are already complete for Spring Summer 2010, we can be sure that the covetable items from this collection won’t be the last. But get in line now, I predict a sell-out…

Laura Corrigan

Modus Admin
Posted on Thursday, 1st of October 2009 | Permalink |


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Fashion, Brand events and Retail events


September Issue


The September Issue from Raf Rennie on Vimeo.

The release of The September Issue on DVD has no doubt caused a large number of fashion lovers to discard their Georgina Goodman’s for a night in front of the TV.

Focusing on editor-in-chief Anna Wintour, the film does little to pierce her formidable exterior. It includes too many elongated shots of Anna looking disinterested, or sitting in silence for my liking, but is edited to include some sharp slices of wit.

The September Issue shows off other wonderful characters, including Grace Coddington, who is portrayed as the only person who could possibly overrule a decision of Anna’s…

At first I felt the film was not the insightful triumph I had hoped for. But on reflection, I realise I am probably more addicted to celebrity culture than I thought! The September Issue’s presentation and preservation of Anna as a professional and seemingly flawless icon lacks the “baring-all” of reality television to which viewers are accustomed. This documentary maintains Anna’s image as enigmatic, which I think is for the best - even if I would’ve enjoyed seeing how she picks out her outfit in the morning!

Zoe Ralph

Modus Admin
Posted on Wednesday, 30th of September 2009 | Permalink |


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Salvatore Ferragamo SS10 Women’s Runway Show

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It was the finale show for Cristina Ortiz at Salvatore Ferragamo show in Milan… and she didn’t disappoint.

Notable guests such as actress Rachel Bilson and socialite Poppy Delevigne sat on the front row watching the models in their structured high strappy sandals. Wedges were high and in metallic colours and bags were in python and crocodile.

Flashes of fuchsia pink and yellow added a warmth to the collection. Jodphurs featured heavily and tailoring featured in coats and jackets.  A magnificent finish to Ortiz’s tenure.

Sarah Bruce
Posted on Monday, 28th of September 2009 | Permalink |


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Fashion, Milan and Runway Shows


Etro SS10 Women’s Runway Show

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Etro’s Spring Summer 2010 show was eagerly anticipated by a packed UK block that spilled over to the stairs and standing, apologies to those who didn’t get cushions!!  Veronica did not disappoint she sent a very feminine, fluid collection down the runway which had editors furiously sketching the silk paisley dresses and jumpsuits. 

Inspired by blossoming flowers seen through coloured glass the result is an impression of natural camouflage on relaxed easy and very wearable pieces that can be worn by a real woman.  At the root of the collection is the concept of versatile clothing that can be transformed in a multitude of ways according to a woman’s whims and needs.  Etro’s heritage shines through this exquisite collection, delicate prints and lashings of hand embellishment adorn, dresses and jackets which I have a feeling will be the most sort after samples!

Photos: Sonny Vandevelde

Louisa Hopwood
Posted on Sunday, 27th of September 2009 | Permalink |


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Fashion, Milan and Runway Shows


The World According to Tavi…

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Tavi Gevinson.  You know. The utterly adorable self confessed ‘dork’ that could fit in your pocket she’s so teeny. The next generation of style icons with enviable fashion knowledge. The modern day fashionista or should I say, fashionkneehighsta.
Imagine the list of goals she wrote when she was twelve.

1.    Create a successful blog called Style Rookie. Tick.
2.    Dedicate and film a rap to my idol, Ms Commes Des Garcons herself, Rai Kawakubo. Post it on YouTube.  Leave black rose petals on her doorstep when I have a   spare mo’.  Tick.
3.    Grace the cover of Pop. Tick and Tick!
4.    Front row access to NY Fashion Week. Befriend Alexander Wang. Gwen Stefani will want her photo taken with me.  Wait in line. Grace Coddington is next. Tick.

If we keep producing kids like Tavi the world will be a better place…

Tyler Psarras

Modus Admin
Posted on Saturday, 26th of September 2009 | Permalink |


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Pringle of Scotland SS10 Runway Show

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Pringle’s SS10 show took place in the powerful expanse of The Saatchi gallery on Monday evening, attracting an interesting crowd of fashion elite. Notable of course was Anna Wintour, who sat silently like a mythical muse, head down, her iconic angular bob silhouetted against the pristine white catwalk and a semi halo of photographers around her.

Once the last cries emanating from the bickering pyramid of photographers died down the show began and those elegant long legged creatures beautifully strutted a palette of silvery blues and greys, nudes and taupes, burnt orange and sunny yellows down the runway.

Creative director Clare Waight Keller remained faithful to the brand’s classic minimalist shapes, with ruffled asymmetrical skirts and tunics, light weight blazers and plain white nautical shorts. Of course Pringle’s original timeless pieces such as long knits and cape shaped macs also appeared in soft subdued tones, needed just as much it seems for a wet British summer as a windy British winter.   

Olivia Ruggeri

Modus Admin
Posted on Monday, 21st of September 2009 | Permalink |


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Fashion, London Fashion Week and Runway Shows


Twenty8Twelve SS10 Runway Show

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There was much anticipation of the Twenty8twelve show - what would the Miller sisters deliver this season? Answer: A cool and edgy collection. Their effortlessly tailored style still taking precedence, however this time it was mixed in with glamour and grunge.

Flesh flashing dresses, stone wash and white denims, tough studded denim waistcoats, sassy flats and killer stilettos…breathe ladies, breathe! The colours popped, the bandanas rocked, Alice Dellal looked hot, hot, hot and you get the feeling that playsuits and jumpsuits are not going anywhere just yet…neither are tight fitting crop tops…I know, I hear it too, the gasp of women everywhere!

Its not so bad ladies as we have an entire autumn winter season to hit the power plates and when your boss does offer you another Laduree macaroon, best to decline. Note to self: I wonder if this is a good enough reason to try and take out a small loan with the bank…I want it all!

Tyler Psarras

Modus Admin
Posted on Monday, 21st of September 2009 | Permalink |


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St Tropez at London Fashion Week

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We are Backstage at London Fashion Week with St Tropez who are headline skin finishing sponsors for some key show this season - kicking off with Louise Goldin where all the models were lightly sprayed with the new St Tropez Wash Off range – the ultimate in low commitment tanning!  Models were coming in pasty white and ended on the runway looking positively healthy the perfect accessory for Spring Summer collections.

Next show was Marios Schwab – and the debut of a NEW skin finishing product – hot off the press it will be launching 2010 and one that even the models wanted to keep!

Victoria Chalmers
Posted on Monday, 21st of September 2009 | Permalink |


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Beauty, London Fashion Week and Runway Shows


Jaeger SS10 Runway Show

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With a bold Mondrian-inspired A/W 09 collection under his belt, not to mention the scrutinous eye of Anna Wintour in the front row, Stuart Stockdale’s S/S 10 collection for Jaeger London had no choice but to exceed high expectation. 

There are many pieces which enable the Jaeger London woman to embrace the freedom and movement of the S/S 10 collection – flowing harem pants which create beautiful silhouettes, billowing high-waisted shorts, embellished blouses and geometric windowpane prints made to look like waves.

If the remarkable colour palette didn’t steal the show, accessories were a strong contender.  Sky-high wedges rocketed down the ivory shag-pile carpet, as architectural stacked heels mirrored the appearance of miniature futuristic buildings. The statement gold-disc necklaces courtesy of Jaeger’s collaboration with jeweller Scott Wilson were enough to make even the A-list drool.

Hannah Brimson

Modus Admin
Posted on Monday, 21st of September 2009 | Permalink |


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Fashion, London Fashion Week and Runway Shows


David Koma SS10 Runway Show

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Hosted off schedule in one of England’s finest Art Deco buildings, the Grade II listed Freemasons Hall, David Koma’s debut show opened with Hot Chip’s funky electro pop ‘Ready For The Floor’ – a fine choice to begin his first collection as winner of the Vauxhall Fashion Scout Merit Award. 

The collection inspired by the sculptures of Niki de Saint Phalle in The Tarot Garden in Barcelona combines 60’s influenced body conscious silhouettes in a colour palette of vivid pinks, blues, green and oranges featuring embellishments of multi coloured handmade glass fusing and exaggerated curved arm and neck glass jewellery.

Comments included a ‘Jetsons meets Barbarella’ evoked style that wowed the audience with the futuristic designs and excited the Modus team who are now working with the designer full time from this SS10 collection.

Liz Roscoe
Posted on Monday, 21st of September 2009 | Permalink |


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Fashion, London Fashion Week and Runway Shows


Benefit Cosmetics for David Koma at Vauxhall Fashion Scout

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Our favourite catwalk look – so pretty!  Flawless, dewy skin, contoured brows and a nude matte lip complete this look which Rachel Wood describes as “futuristic with a hint of retro”.

Modus Admin
Posted on Monday, 21st of September 2009 | Permalink |


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Matthew Williamson SS10 Runway Show

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Dressed in head-to-toe black, the Modus crew vibrated into Howick Place around 11 am Sunday morning after one too many cappuccinos. Met with stark white walls, towering models adorned in sheen metallics, florescent greens, blues, pinks and the slick shine of Matthew Williamson’s glossy ponytail, there was no shortage of visual stimulation.

From Twiggy to Harold Tillman to The Sartorialist to Erin O’Connor, Williamson’s front row was sublimely stacked.  A cool cameo from The City’s Olivia Palermo completed the list of notables… a surreal moment for any MTV generation PR junkie. For me, the show’s buzz reached its pinnacle after being approached by Ms Hilary Alexander to help scout out the most worthy front row applicants for a quick sound bite or two. ‘Ah yes’, I thought, feeling utterly satisfied with myself; a worthy contribution to today’s events.

Sara Long

Modus Admin
Posted on Sunday, 20th of September 2009 | Permalink |


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Fashion, London Fashion Week and Runway Shows


Benefit Cosmetics for HEMYCA at Vauxhall Fashion Scout

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A futuristic presentation for this hot design duo.  To get the look, Rachel Wood used bright orange face paint across the eyelids and punctuated with lots of sparkle for Benefit Lust Dusts

Modus Admin
Posted on Saturday, 19th of September 2009 | Permalink |


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Beauty, London Fashion Week and Runway Shows


Benefit Cosmetics for Alice Palmer at Vauxhall Fashion Scout

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For the 3rd season running, Benefit is the official makeup sponsor for Vauxhall Fashion Scout.  We’re backstage with lead makeup artist Rachel Wood getting all the key makeup looks for SS10.

The Alice Palmer show was all about gorgeous knitwear in strong metallic shades.  We spoke to Rachel backstage and she told us: “I have created a textured metallic look by playing with a combination of creams and powders which compliment the clothing well”.

Modus Admin
Posted on Saturday, 19th of September 2009 | Permalink |


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Margaret Howell SS10 Women’s Show

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Margaret Howell’s SS10 ready to wear show had quite a turnout with Erin O’Connor and Alexa Chung gracing the front row. Held in Howell’s flagship store in Wigmore Street, the nautical theme of the collection was introduced by the sound of seagulls.

The collection itself had a laid back seaside approach with Breton-style inspired stripes. Shades of blues, white, and beige formed the colour palette. The silhouette and key pieces encompassed loose fits, high waisted trousers, oversized jackets and elegant one-piece swimwear. Classic Howell!

Talana Bestall

Modus Admin
Posted on Saturday, 19th of September 2009 | Permalink |


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Fashion, London Fashion Week and Runway Shows


Go Team Modus!

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Once more unto the breach, dear friends, once more…

Modus Admin
Posted on Saturday, 19th of September 2009 | Permalink |


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Fashion and London Fashion Week


Lacoste SS10 Runway Show

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Lacoste kicked off New York fashion week on a boardwalk style catwalk, bursting with a vibrant symphony of colour.
An upbeat soundtrack set the tone as Lacoste paid homage to tennis with elegant timeless pieces for men and women in a contemporary colour spectrum.
Inspired by 1920s images from Jacques-Henri Lartigue, the relaxed collection from Creative Director Christophe Lemaire included the ubiquitous Lacoste polo’s alongside clean cut high waisted trousers, skater style pleated skirts, light cotton safari jackets, lightweight blue denim harem style trousers and single breasted denim jackets.

Simple sporty chic was the rule of the day with wearable, modern and unstructured pieces perfect for a sultry summer, met with enthusiasm from the young rock royalty front row which included Pixie and Peaches Geldof, Alice Dellal, Ruby Stewart and Mischa Barton.
Lacoste successfully dragged us out of our winter blues - and pointed us in the bright and breezy direction of spring.

Katherine Ellis

Modus Admin
Posted on Saturday, 12th of September 2009 | Permalink |


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Fashion, New York and Runway Shows


London Fashion Week SS10 - Ready for Action!

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They grow up so fast, don’t they?  London Fashion Week celebrates it’s 25th anniversary this season and Modus also comes of age; celebrating our 21st year at arguably the most creative fashion week there is.

We’ve been in the thick of it at LFW for quite some time, and this season is no exception, with six shows and a presentation to take care of. 

If you haven’t got your ticket request in to us yet, please hurry!  Email us at .(JavaScript must be enabled to view this email address) stating Name, Publication, Position, Delivery Address and which shows you are requesting tickets for.  Please also let us know of any requests for platform or backstage photography and interviews.

Our shows are as follows:

Saturday 19th September
12.00   Margaret Howell  W1

Sunday 20th September
13.00   Matthew Williamson  SW1  
20.30   David Koma   WC2

Monday 21st September
16.45   Jaeger  BFC/WC2
19.45   Twenty8Twelve  SW1
20.45   Pringle of Scotland  SW7
Tuesday 22nd September & Wednesday 23rd September
Puma Mihara 10 Year Anniversary Presentation
Somerset House, WC2
No ticket necessary

If you want to talk to us, please feel free to call us on 020 7331 1433, or if it’s close to the shows, call our LFW Hotline on 0808 120 3816

And if you’d like to follow our trials, tribulations and triumphs throughout the week, please follow us on Twitter!

Looking forward to seeing you,

All at Modus x

Modus Admin
Posted on Thursday, 10th of September 2009 | Permalink |


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Fashion and London Fashion Week


ck Calvin Klein - ES Magazine


Modus Admin
Posted on Friday, 4th of September 2009 | Permalink |


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Fashion and Covers


Calvin Klein Collection - GQ


Modus Admin
Posted on Tuesday, 1st of September 2009 | Permalink |


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Fashion and Covers


A La Mod[us] : Looks of the Week

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Do you hear that?... No? Exactly. As the month of August winds down, it has become clear that we’re somewhat in the middle of a so-called lame duck season as far as the world of fashion is concerned.  It seems that all of Modus has gone back to basics with their style this past two weeks as they prepare themselves for the ensuing September chaos that will inevitably accompany London Fashion Week.

So enjoy the quietness, neutral colours and lazy days while they last and pray that earplugs are in this fall. The Modus landscape and the weekly looks are about to get a whole lot louder.

Sara Long

Modus Admin
Posted on Monday, 24th of August 2009 | Permalink |


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Modus Loves…


let yourself feel. from Esteban Diácono on Vimeo.

Modus Admin
Posted on Sunday, 16th of August 2009 | Permalink |


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Modus Loves


A La Mod[us] : Looks of the Week

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I know, I know. It’s Tuesday. It seems that everyone and their handbag-sized poodle went on holiday last week, which put a temporary kink in my Friday deadline. But, alas, good style waits for no man - I mean…blog - and I still managed to click my way into oblivion with all the inspiring ensembles swarming around the office last week.

As we experienced a slight rise in temperature, the same was true for hemlines while the general vibes were met with colors, patterns and frills, oh my!

And now it’s back to work again; complete with deadlines and dreary London weather. Ah, yes. All is right with the universe…

Sara Long

Modus Admin
Posted on Tuesday, 11th of August 2009 | Permalink |


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Fashion


Calvin Klein Jeans - Nylon Magazine


Modus Admin
Posted on Saturday, 1st of August 2009 | Permalink |


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Fashion and Covers


À La Mod[us]: Looks of the Week

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So I started off this week’s blog so high and mighty with the intention of capturing a profound key theme or two interlinking this week’s picks for best dressed. My eyes began to glaze over as I stared intently at each fabulous image desperately searching for commonalities when it occurred to me that there is, indeed, a theme; or rather, a non-theme theme. 

Whether it’s X-ray vision, retina-burning color combinations, statement necklaces or Where’s Wally socks, I challenge you to find another group of people with more individual style than this lot. Well, would you look at that, I made it back to being high and mighty after all.

Sara Long

Modus Admin
Posted on Friday, 31st of July 2009 | Permalink |


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Modus Loves…


SCINTILLATION from Xavier Chassaing on Vimeo.

This is an experimental film made up of over 35,000 photographs. It combines an innovative mix of stop motion and live projection mapping techniques.

Directed by
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Modus Admin
Posted on Friday, 31st of July 2009 | Permalink |


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Modus Loves


When You’re a Boy - Simon Foxton

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Here in the Modus showroom, we regularly prepare send-outs for the legendary stylist Simon Foxton, so when I learnt that there was a retrospective of his work at The Photographer’s Gallery on Ramillies Street I thought I’d brighten up a rainy lunch break and check it out.

The exhibition observes the career of the pioneering stylist whose work clearly contributes as much to an inspirational photograph as the fashion photographer himself. Whilst the Saint Martin’s graduate has famously sourced a lot of his inspiration from the city streets over the years he also appears to have a fantastical side to his stylistic vision when exploring forms of masculinity by throwing anything from fun abstract illusions to sci-fi in to the mix - particularly evident in his collaborations with Nick Knight.

If you are interested in seeing where our samples go after they have left the rails of the showroom and are placed in the hands of an artist, I would definitely recommend a quick viewing.

The exhibition runs until the 4th October with free admission.

Olivia Ruggeri

Modus Admin
Posted on Wednesday, 29th of July 2009 | Permalink |


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À La Mod[us]

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When you stand in the centre of the showroom at Modus Publicity, blurs of colour vaguely resembling Modus staff members seem to spin around you so quickly it even gives the mannequins vertigo. One afternoon during a particularly rare moment wherein the busy visions of colour stood perfectly still, it occurred to me that we’ve got one seriously stylish group of workers. 

Perhaps the proximity to some of London’s most stylish boutiques and chicest city-goers is to thank (but most of us would tell you we were born this hot). Whatever the catalyst was for this phenomenon, the time has come to share this with the world: the Modus crew knows fashion. From this point forward, the looks that shake up Heddon Street every week will be captured and displayed here on Fridays for all style-hungry eyes to feast. Hmm…I think I’m going to need a faster shutter speed…

Sara Long

Modus Admin
Posted on Friday, 24th of July 2009 | Permalink |


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Liz Earle Fragrance Launch

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“At last!” were the comments of some at the debut launch of the much awaited new fine fragrance from Liz Earle – Botanical Essence No 1.

Editors had a chance to be perfumers and even adorned white coat and goggles!  The fragrance will be launching October 2009 priced at £39.50

http://www.lizearle.com

Victoria Chalmers
Posted on Thursday, 23rd of July 2009 | Permalink |


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Margaret Howell SS10 Men’s Paris Presentation

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In the sweltering Paris heat, iconic British brand Margaret Howell showcased her spring summer 2010 menswear collection in the newly opened Paris store.

Renowned for clothes based on classic British traditions with a modern contemporary feel, this season didn’t disappoint with silhouettes of oversized shirts and fine sea island cotton knits styled with rolled up trousers in fabrications of cotton silk and Fox flannel giving an overall relaxed feel to the collection.

The colour palette offered shades of blue from indigo and chambray to softer shades of pistachio and cream. In addition to the SS10 collection an exhibition of Margaret Howell’s personal selection of campaign photographs from the 1980’s to current day was on display. Working with photographers such as Bruce Weber, Koto Bolofo and Venetia Scott the images clearly highlighted how the brand maintains its heritage and references archive pieces in its current collections. 

Nicola Griffin
Posted on Sunday, 28th of June 2009 | Permalink |


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Graduate Fashion Week 2009

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The nation’s celebration of brand new fashion talent began yesterday with a buzz as graduate shows from Universities across the country took to the catwalk.
Although a smaller graduating class, Edinburgh’s design students put on a fantastic show with contributors drawing creative inspiration from a wide variety of sources including exotic folk culture and musical genres. 

Despite this it was Northumbria University who were the highlight of the day. (Blog Ed: Slight bias detected perhaps?) The students provided a stunning display of artistic and technically precise craftsmanship, wowing spectators with dramatic tailoring and hand beaded and woven masterpieces.

The standard was definitely set for the shows to come throughout the week and the judges on the River Island awards panel were sure to have a tough decision on their hands!

Lauren Turner

Modus Admin
Posted on Monday, 8th of June 2009 | Permalink |


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Paul & Joe Beauté Breathless launch and GO CARTING!

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On Thursday, Paul & Joe Beauté took over The Raceway in Greenwich for a fun, (and ever-so-slightly-competitive!) adrenalin fuelled afternoon of Go-Cart racing with the beauty press. 

It was also an opportunity for Craig Ryan French from Paul & Joe Beauté to present their Autumn Sparkles collection, Breathless.

Great racing fun was had by all, with WGSN’s Alice Leeburn burning off the competition and winning the title of Paul & Joe Beauté grand prix champion!

Bianca Presto
Posted on Friday, 5th of June 2009 | Permalink |


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Uniqlo - Wallpaper June 2009


Modus Admin
Posted on Monday, 1st of June 2009 | Permalink |


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PUMA Present Future

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As the final footwear wall went up, the clock struck 7.30pm and the doors opened to some 100 thirsty, sneaker revellers.

Goldierocks, resident DJ at the ‘PUMA Present Future’ showcase, played the best of old skool rave music which spilled into Carnaby Street.  With cocktails flowing like it wasn’t a week night, the usually cool and collected fashion pack rapidly changed with a giant marker being held hostage for the night.

Sounds of M.I.A ironically welcomed the arrival of Amy Sacco – founder of the famous Bungalow 8!

Davina Wedderburn
Posted on Wednesday, 27th of May 2009 | Permalink |


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Calvin Klein Eyewear - Mail on Sunday Live Magazine


Modus Admin
Posted on Sunday, 24th of May 2009 | Permalink |


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Ferragamo Comes to Westfield

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On Tuesday 19th May guests were invited to the official opening of the new Salvatore Ferragamo boutique at Westfield’s shopping centre and photography exhibition by young British photographer Harry Watt.

The event showcased work from his ‘Studio Series’ collection.  A few lucky guests had their portrait taken in a studio booth at the back of the store where upon they were asked to leave an object in the spot where they stood which was then photographed for his new series of work.
The event brought culture to the shopping centre as guests inquisitively viewed the artwork and filled the store with excitement and energetic conversation.

Sarah Bruce
Posted on Tuesday, 19th of May 2009 | Permalink |


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Ferragamo Recipe Book Launch

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On Thursday 14th May, Salvatore Ferragamo unveiled ‘‘Le ricette per cucina raccolte dal Principe Don Paolo Borghese,” A unique recipe book collating the best of historical Italian cookery from the writings of Prince Don Paolo Borghese.
The Old Bond Street Boutique was transformed into a haven of culinary delights as a selection of Italian breads and cheeses were served alongside wine tasting from the Ferragamo vineyards Il Borro and Castiglion del Bosco.

Tom Aikins and his wife Amber Nutall, Daisy de Villeneuve, Virginia Bates, the Italian ambassador, His Excellency Giancarlo Aragona and his wife Donna Sandra Aragona joined the family members Vivia Ferragamo, Angelica Visconti and Lorenza Gentile at this unique event.

The launch of these exquisite recipes culminated in an exclusive dinner at The Albermarle restaurant at Brown’s Hotel on the Friday night, where renowned chef Lee Streeton cooked up a menu of the original 19th Century recipes. Eva Herzigova was among the 110 very special guests who also included Sir Rocco Forte, Principe & Principessa della Torre e Tasso and the Duchess of Somerset.

Suzi Lemer
Posted on Thursday, 14th of May 2009 | Permalink |


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Calvin Klein Jeans - ES Magazine


Modus Admin
Posted on Friday, 1st of May 2009 | Permalink |


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Benefit Crescent Row Hits Dublin and London

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Benefit took Europe by storm this week kicking off their European tour in Dublin. This was co-founders Jean and Jane’s first trip back to Ireland for a long while and Jean’s daughters Annie and Maggie’s first. 

The cream of the Irish press turned out accordingly for the launch of Crescent Row at The Merrion, one’s Ireland’s oldest and most prestigious hotels. Situated in the Georgian quarter of Dublin the Merrion is a treasure trove of Eighteenth Century architecture, which suited the Crescent Row style perfectly.
After the success of Dublin the Benefit Crescent Row party moved on to London. Held in the spectacular Robert Adam interior of Home House in a suite of rooms that were filled to capacity with journalists and buyers all keen to meet with Jean and Jane and Annie and Maggie and experience the new launch first hand.

Jason Waterworth
Posted on Wednesday, 22nd of April 2009 | Permalink |


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Benefit Readers Event with Hello Magazine and Nadine Baggott

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On Saturday April 18th at Selfridges, Benefit played host to around 50 Hello! Magazine readers booked in to meet Jean and Jane and listen to interviews by Nadine.  Jean and Jane, Annie and Maggie and an army of Benebabes were on hand to look after everyone and make sure that everything ran as smoothly as possible.

The feedback on the day was fantastic from all involved and the event attracted lots of other passers-by in-store onto the counter.

Jason Waterworth
Posted on Saturday, 18th of April 2009 | Permalink |


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Uniqlo UT 2009 Collection Launch

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Uniqlo can always be relied upon to throw a good party and the launch of the 2009 UT (unique t-shirt) collection didn’t disappoint.
Teaming up with renowned party guru’s Ponystep, Uniqlo celebrated the launch of over 300 unique t-shirt designs with some fun and fabulous guests.

With some fantastic; sometimes bizarre dancefloor moves, guests partied away to sets by resident Ponystep DJ’s and guest DJ Mutya Buena. London’s achingly trendy fashion crowd rubbed shoulders with celebrity guests who included Jodie Harsh, Peaches Geldof, Miquita Oliver and Florence and the Machine in the impressive Embankment Hall at Somerset House.

Giant Uniqlo images projected onto the ceiling, nostalgic arcade games provided hours of competitive entertainment and lively songs from celeb DJ’s helped create the perfect night to kick start the spring - Uniqlo style

Put it this way - we had some fun!!

Katherine Ellis

Modus Admin
Posted on Wednesday, 8th of April 2009 | Permalink |


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Fashion and Brand events


Etro AW09 Press Day

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Although the weather was grey and gloomy on this Tuesday morning, Etro’s Autumn Winter 09 Press day couldn’t have been more spring-like if it tried. With its signature bright colors, the Etro store on Old Bond Street captured the essence of cheer and made everyone who walked in the door smile.

With notions of re-cycling and re-use on everyone’s minds, Etro has sourced fabrics, patterns and techniques from its archives.  The collection features a fresh Byzantine influence, combining richly worked textures, fabrics and furs.  Simplified shapes allow for a fluid movement, with prominent colours being rich saffron yellows, burnt orange, peacock blue and tobacco.  This provides a pleasant contrast to the staple greys and blacks. There is also a metallic theme incorporated in the metal and stone embroideries, giving the effects of stylized armor.

Clothes and accessories weren’t the only thing being displayed at this press day. A new fragrance line also made an appearance. The packaging re-launch and a citrus-y scent made Pegaso a big hit. The macaroons helped a bit, too.

RC Duarte

Modus Admin
Posted on Tuesday, 7th of April 2009 | Permalink |


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Akris AW09 Press Day

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Press came to view the Akris AW09 collection at their Old Bond Street store on Tuesday 7th April. Editors were talked through the beautiful architectural pieces that references trapezoids, broken linerarity and 3D by Akris head of marketing and PR Corinne Kunz. 

Nicola Griffin
Posted on Tuesday, 7th of April 2009 | Permalink |


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Fabris Lane & .Cent Magazine “Triptych” Party

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Fabris Lane and .Cent Magazine presented their ‘Triptych’ party at The Wapping Project on the 2nd April to celebrate the launch of the new issue ‘The Spaces In between’, guest edited by Andrew Shoben and greyworld, and the exclusive ‘Illumine’ supplement by Fabris Lane.

Glamorous partygoers including Jamie Winstone, Tim Noble and Roland Mouret partied late into the night to the sounds of Broken Hearts and Jimmy Jeans whilst indulging in an array of cocktails created especially for the event courtesy of Hendricks Gin and Monkey Shoulder whiskey.  Icelandic Glacial Water was also to hand to quench the revellers’ thirst.

Capturing the night in their very own ‘flikr’ album, guests played dress up with an array of Fabris Lane sunglasses and vintage clothing, teamed with interesting props before posing the might away in the Rado photo booth with friends.

Guests were also treated to a private view of ‘Dress’, an exhibition recently arrived from the Antwerp Museum of Fashion featuring the outstanding work of first year fashion students.

Louisa Hopwood
Posted on Thursday, 2nd of April 2009 | Permalink |


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Bally - Sunday Times Magazine


Modus Admin
Posted on Wednesday, 1st of April 2009 | Permalink |


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Modus Open Day AW09

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Modus Admin
Posted on Tuesday, 31st of March 2009 | Permalink |


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Akris AW09

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Showing in the Musee de L’Homme, press were not only treated to a spectacular view of the Eiffel Tower but also saw a luxurious Akris Fall / Winter collection. Inspired by Architect Tatiana Bilbao and the pavilion in the Jinhua Architecture Park in China, Albert Kriemler designed a collection that referenced broken linearity, trapezoids and 3d textures.

Silhouettes were elegantly sculptural and sensually fitted with a colour palette of grey, black, cinzano and highlights of purple. Fabrics included signature double faced cashmere, embroidery on silk tulle and a digitized skyline print on silk tulle.

Nicola Griffin
Posted on Sunday, 8th of March 2009 | Permalink |


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Etro Women’s AW09

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Veronica Etro created a collection that embodied the essence of the Etro archives - recycling patterns, fabrics and techniques and reinterpreting them in a completely new and unusual way.

Inspiration from the Byzantine era is evident in the richly worked textures especially the richly beaded gold finale dress.  A packed UK section of editors enjoyed the upbeat atmosphere and soundtrack by M.I.A and a world away from other sombre collections of the week. 

Etro’s Autumn Winter silhouette is a sophisticated mix of 3/4 length tailored high waisted trousers teamed with cropped jackets and delicate mohair knits, elegant dresses embellished in print, fringing or beading teamed with killer heels and slouchy handbags. 

Key jacket of the season is a patchwork jacket with tiny flakes of fabrics layered to look like scales - stunning!

Louisa Hopwood
Posted on Monday, 2nd of March 2009 | Permalink |


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Ferragamo Women’s AW09

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The collection was rich, luxurious and featured cashmere and fur coats – all with a guarantee to warm you up! Cristina Ortiz’s 3rd collection for the Ferragamo brand was met with a positive response.

Models sashayed down the catwalk with in bright red lipstick which brightened and complimented the colour palette of rich berry reds, purples, teal blues. An outstanding palest rose leather dress stood out and the finale of revealing black cut out dresses was received with applause. Backstage was awash with journalists and champagne glasses were raised!

Sarah Bruce
Posted on Sunday, 1st of March 2009 | Permalink |


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Bally AW09 Women’s Presentation

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Bally’s AW09 collection is all out glamour!

Perfectly combining sumptuous elegance of the 30s with the soft and sexy tailoring of the 80s. Rich fabrics and textures - velvet, hand-painted silk prints, lace and marabou dominated. Shoes and peep toe boots (ankle and thigh-high) had either a unique gilded lattice heel or gilded lattice detailing. 

I’m already saving up for a fabulous slinky marabou and chain coat and the most incredible lace-effect jacket that was made from patent leather and chain.

It will sure be as close to couture as I’ll ever get and will go just perfectly with the chic set of Bally luggage with printed-lace silk lining – all I need now is to book a trip on the Orient Express to show off my wares!

Catherine Chapman
Posted on Saturday, 28th of February 2009 | Permalink |


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Benefit at Vauxhall Fashion Scout AW09

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This week I was backstage at Vauxhall Fashion Scout checking out this year’s A/W make–up trends. Heading up the team was the lovely Rachel Wood from Benefit, who talked me though all the key looks and trends for next season.

Working across some fab shows including, Alexandra Groover, Harriet’s Muse, Hemyca and Ones to Watch, there was a definite pattern of make-up styles. There were two looks for A/W – the very natural or the extremely dramatic.

For the natural look, Rachel explained that it’s all about getting the right base this year and keeping the eyes and lips and neutral as possible. The dramatic look for A/W is going to be Gothic and Vampish with a pale base, dark eyes and / or plum and red lips.
The Make-up this year was outstanding and I’ll definitely be attempting some of these looks for my next night out!

Persephone Walton-Clark
Posted on Wednesday, 25th of February 2009 | Permalink |


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Things fashion folk are talking about on the front row # 8 - WHERE’S KANYE?

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Seemingly everywhere…

All week we have been reserving seats for Mr West who is in town and keen to be seen front row. After a couple of no shows we were giving up on the American Boy – as the lights dimmed for the Giles show word reached the front row that he was in the house. I will hand over to WGSN for the rest of the story….
GOSSIP: KANYE WEST, who’s been trotting round the womenswear shows in London this week with shaven-headed model and reported new squeeze AMBER ROSE, tried to make a grand entrance at the Giles Deacon show last night by arriving late in nauseating look-at-me showbiz style. But as any true fashion insider knows, it’s best to arrive early to Giles. No matter how late you think it’s running, seats always vanish quicker than Peaches Geldof’s wedding vows.

Stalking the length of the runway, Kanye failed to find a free spot big enough for his mulleted head and eventually reached the top of the catwalk without success. Friendly front-rowers kindly squeezed up enough for one bum cheek, which he rather gentlemanly gave to Rose. Meanwhile he shiftily stood behind the second row with the other standing-ticket holders before a PR scurried backstage to get a fold-up chair. But in Kanye’s defence, we must report that he took it like a man and there were no histrionics or stamping of red Louis Vuitton’s - even though what must’ve been really irksome was that mumsy daytime TV presenter and fashion-scene oddity LORRAINE KELLY had a perfectly comfortable spot a few seats down. Ouch.

Julian Vogel
Posted on Tuesday, 24th of February 2009 | Permalink |


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Fashion, Front Row Talk and London Fashion Week


Things fashion folk are talking about on the front row # 7 - BIG LOVE

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It’s finally here – LOVE magazine.  Well done to Katie and the team. We heard that the 6 months supply has already sold out and another print run ordered.  The cover wrap of the International Herald Tribune was a master stroke.

Julian Vogel
Posted on Tuesday, 24th of February 2009 | Permalink |


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Fashion, Front Row Talk and London Fashion Week


Giles AW09

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It’s always the hottest ticket of the week and the most packed as any Editor will tell you.  This season did not disappoint with over 50 models and a band, numbers would be very tight and challenging to keep within those ever important health and safety guidelines. 

Relinquishing my usual Sergeant Major position at the door was hard but necessary as I marshalled Editors and VIP’s to their seats and answered a 100 questions simultaneously.  Finally we were good to go and bursting at the seams when we were told Kanye West had arrived, greeted and dually walked down the catwalk to a space in the front row which appeared much smaller than the one I had found seconds before he graciously gave up the space for his girlfriend, not a PR to have an A lister standing I dashed off to find the last chair I saw at the other end of the catwalk, it seems others had that idea too and Kanye ended up with two seats! 

Relieved I watched an amazing Giles show that explored his fabulous imagination, strong and sharp with nods to his graduation collection.  Extraordinary oversized knitwear and wonderfully wearable strapless dresses teamed with killer Louboutin’s and elegant Stephen Jones hats, lively hand printed dresses and an outstanding ‘egg coat’ were drawn to a final conclusion with a beautiful grey diaphanous ballgown. 

Louisa Hopwood
Posted on Monday, 23rd of February 2009 | Permalink |


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Things fashion folk are talking about on the front row # 6 - Hats - An Anthology by Stephen Jones

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The long anticipated exhibition at the V&A of Stephen Jones’ wonderful creations has opened during fashion week.  Where else would you see a crowd make such an effort with their headgear.

Julian Vogel
Posted on Monday, 23rd of February 2009 | Permalink |


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People Behind the Scenes at LFW # 2 - Julian Watson

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Über agent – Julian represents the great and the good in hair, make-up and more recently photography.  He has managed and created the careers of some of the world top session stylists including Guido, Paul Hanlon and Diane Kendal. 

We met up backstage at Twenty8twelve show.

Julian Vogel
Posted on Monday, 23rd of February 2009 | Permalink |


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Fashion, London Fashion Week and People Behind the Scenes


Erdem AW09

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Erdem staged his AW09 Collection at the Embankment Galleries at Somerset House. There was a jaunty mood in the air, as Ooh La La treated us to some authentic toe tapping French folk music. Models delicately sashayed down the catwalk in expertly embroidered, boldly coloured silk dresses.

The ethereal feel of last season has evolved. The girl who had been so happy running in the meadows in Spring Summer 2009 had now bought a red lipstick and hopped onto the train to the city! The colours were vibrant, cut-out black lace was dramatically applied to red duchesse Taroni satin.

Tiny red, purple and black flowers were embroidered and adorned with Swarovski crystals. Empire lines and puffed out skirts ruled the catwalk with the additional introduction of slim fit print trousers and mismatched print tops. The feeling was Parisian meets Russian doll, a vast departure from previous seasons but equally as breathtaking…

Suzi Lemer
Posted on Monday, 23rd of February 2009 | Permalink |


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Backstage with Aveda at LFW - Maria Grachvogel AW09

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It was chocks away for the Aveda team backstage at the Maria Grachvogel show yesterday, with flying hats galore.

Lead hair stylist Antoinette Beenders created a complicated flat-wrap to ensure tresses were kept well tamed and tucked away – obviously except those fly-aways helping emphasize the windswept look around the hairline. And those eyebrows!

All hail the strong brow for AW09!

Robyn Seymour
Posted on Monday, 23rd of February 2009 | Permalink |


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Beauty and London Fashion Week


Jaeger London AW09

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Jaeger London took to the catwalk for the third time this season and again to great acclaim from UK editors.
A very desirable ticket; the show was watched by a posse of past Jaeger models including Erin O’Connor, Jade Parfitt, Laura Bailey, Jacquetta Wheeler and the super chic Carmen Dell’Orafice as well as aspiring starlets Tamsin Eggerton, Alexa Chung and Nicholas Holt. Leah and Jo wood also made it a family outing to give us a very fabulous front row! 

The collection explored Mondraian and Art Deco references with a strong nod to Russia, with its beautiful sheepskin coats and jackets with varying lengths of wool.  An amazing Parchment colour coat with black angora stripes really stood out as key piece - or so I was reliably informed by the wonderful Hilary Alexander, Fashion Director of the Daily Telegraph as I fact checked fabrics for her with Design Director Karen Boyd backstage as she had to dash to the next show.

Louisa Hopwood
Posted on Sunday, 22nd of February 2009 | Permalink |


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People Behind the Scenes at LFW # 1 - Nina Ferguson

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After featuring Charlotte Clark last season – I felt it only fair to give some limelight on my fashion week blog to Nina, Charlotte’s business partner and sister-in-law.  We have worked with Nina on a number of projects and events in London and Paris – always the professional and fantastic to work with.

http://www.incaproductions.co.uk/

Julian Vogel
Posted on Sunday, 22nd of February 2009 | Permalink |


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Fashion, London Fashion Week and People Behind the Scenes


Twenty8Twelve AW09

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Savannah and Sienna’s first ever Twenty8Twelve show was London’s hottest ticket of the week. The girls had very strong ideas of what they wanted their first show collection to be about ‘great wearable fashion for the cool London girl’.

Backstage pre-show was a hub of excitement; final steaming and tweaking was taking place whilst the girls enthusiastically showed a few select editors through each look of the collection. Top hair and make-up artists Luke Hersheson and James Kaliardos arrived with their teams and got straight to work on the models, the look: natural and glossy.

As soon as the doors opened, top UK and International editors were swiftly sat and eagerly awaited the show. Front-rowers Alexa Chung, Jade Parfitt, Skins new it girl, Kaya Scodelario sat amongst Sienna and Savannah’s proud family and friends Matthew Williamson, Leigh Lezark.

The lights went down and the models strutted to the sounds of Prince’s ‘When Doves Cry’, Hot Chip, Elastica and Tone Loc: the collection consisted of gorgeous dresses, super tight denim leggings, jewelled waistcoats and Twenty8Twelve’s trademark butter soft leather jackets. The last look was worn by model of the moment Jourdan Dunn; an amazing jade green backless dress glittering with Swarovski crystals.

The girls take a bow to a cheering audience. We’re backstage again, editors, family and friends queue to congratulate the girls, everyone is elated, cracking open the champagne. We all then head off to the after party at Whisky Mist and danced the night away to the Duke Spirit and DJ Hanna Hanra until the early hours of the morning.

Sarah Morton
Posted on Sunday, 22nd of February 2009 | Permalink |


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Margaret Howell AW09

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The Margaret Howell team quickly transformed their Wigmore St boutique into a show space and the loyal fans within the fashion press turned out in their droves for the AW09 show.

The collection was quintessential Margaret Howell with a neutral colour palette and classic stripes which was teamed, for AW09, with a vibrant fuchsia pink and a duffle coat which was instantly coveted by the Modus fashion teams.

Harriet Brown
Posted on Saturday, 21st of February 2009 | Permalink |


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Sinha-Stanic AW09

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Fiona and Sacha decided on a more low key presentation this season to a small more focused audience.  Showing in a raw gallery space in the Brunswick centre, Modus were on hand to distinguish between the Saturday shoppers and fashion folk.

The show was a perfect example of what they do best – a tight collection of 19 draped dresses and one pantsuit.

Julian Vogel
Posted on Saturday, 21st of February 2009 | Permalink |


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Fashion and London Fashion Week


PUMA Central Saint Martins Dinner at the Design Museum

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With Louise Wilson and Hussein Chalayan doing the inviting you know that dinner is going to be interesting.  Held at the Design Museum – the location for the current exhibition of some of Hussein’s work over the last 15 years, 100 people were treated to an evening of Ducati Motorbikes customized by St Martins MA students; a close up view of the Puma Bursary winners from yesterdays catwalk and a delicious meal from Urban Caprice.

Julian Vogel
Posted on Friday, 20th of February 2009 | Permalink |


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Fashion, Brand events and London Fashion Week


Central Saint Martins MA Show Supported by PUMA

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It’s a Puma marathon – a show, a press day and a dinner at the Design Museum.

It’s Puma’s third year of support Saint Martins MA course.  The fabulous Louise Wilson OBE presiding.  This year the project was focused on Ducati with students redesigning iconic leather jackets. Tyson Beckford opened the show.  The winner Katie Greenwood received £8000.

Some favourites included: Michael Van De Ham’s mix of fabrics to provide drape and structure.  Laura Mackness’s double-knit jersey pieces in bright colours with playful placement printed illustrated patch pockets, guns and hand motifs.  Abigail Briggs with her dribble glitter printed dresses that inflated by model power as the girls walked down the runway.

Julian Vogel
Posted on Friday, 20th of February 2009 | Permalink |


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London Fashion Week AW08

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Back in London after a week in New York.  The mood in London is so positive compared to the doom and gloom in NYC.  New Yorker’s seem to be looking for their MOJO, lack of financial stability seems to have really knocked them. 

London Fashion Week however seems undeterred. Perhaps because London fashion is used to having no money there is this feeling of ‘let’s have a party’.  Designers are finding more interesting ways to show their collections or downsizing the scale of the presentations. 

So here goes six shows, a dinner, a presentation, two after parties…

Julian Vogel
Posted on Friday, 20th of February 2009 | Permalink |


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Fashion and London Fashion Week


Calvin Klein Collection for women AW09

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The tail end of a hurricane did not stop the International fashion pack and New York’s elite coming to view Francisco Costa’s Fall 09 Calvin Klein Collection’s women’s wear show.

Francisco succeeded in wowing his audience once again. (Said audience also consisted of the gorgeous and very glam actresses Eva Mendes and Kate Beckinsale). His vision for this season consisted of sensual yet experimental clothes with a focus on fabrics and texture.

New fabric treatments and techniques created interesting results such as felted wool that resembled lace and velvet became nearly unrecognisable. Accentuated shoulders, asymmetry, close-fitting tailoring and crescent hems dominated. For evening, a sequence of black stretch silk plisse dresses was utterly divine.

Credit crunch. What credit crunch? I wanna get me one of those dresses!

Catherine Chapman
Posted on Thursday, 19th of February 2009 | Permalink |


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Things Fashion Folk are talking about on the front row # 5 - BARBIE at 50

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She’s been through a lot of outfits, accessories, homes, vehicles and pets but still the ultimate fashion heroine. 

Barbie celebrated her 50th birthday during New York Fashion week with her own runway show – how else?!

Julian Vogel
Posted on Wednesday, 18th of February 2009 | Permalink |


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Fashion, Front Row Talk and New York


Nanette Lepore AW09

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Nanette Lepore toughened up her signature girly style for Fall 09. The line up of girls rocked the runway in sassy leather trousers, chiffon blouses, plaid jackets and silk mini dresses. Flirty gold sequins and pops of coral and purple accented the look.

The UK’s favourite prime-time TV presenter Lorraine Kelly loved her front row seat at her first ever New York show. Lorraine was so taken with the collection she said she couldn’t wait to get shopping!

Catherine Chapman
Posted on Wednesday, 18th of February 2009 | Permalink |


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Things Fashion Folk are talking about on the front row # 4 - TOP OF THE SHOPS

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Excitement is building for the opening of London’s latest export to the big apple. 

The store is getting it’s finishing touches on Broadway.  Interesting to see how New Yorkers react…

Julian Vogel
Posted on Tuesday, 17th of February 2009 | Permalink |


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Things Fashion Folk are talking about on the front row # 3 - UNIQLO’S Minature Mannequins

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Uniqlo’s Broadway Flagship store featured Minute Mannequins wearing miniature versions of the spring summer collection. 

Their resident seamstress has recreated the looks complete with tourist camera and accessories.

Julian Vogel
Posted on Monday, 16th of February 2009 | Permalink |


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Calvin Klein Collection for men AW09

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Italo Zucchelli was delighted to present Calvin Klein Collection’s Fall 09 menswear show in the brand’s HQ in New York for the first time.

Kanye West, Jared Leto and Chase Crawford were the well received eye candy for us ladies and dare I say it, some gentlemen too… Italo’s collection featured highlights of futuristic fabrics such as heat-bonded foam and moulded nylon.

Stretch wool and liquid twill acted as a base. The mix of tailoring with sportswear was resoundingly American in feel. A strong, tough and confident look that managed to simultaneously push the boundaries whilst maintaining its commerciality.

Catherine Chapman
Posted on Sunday, 15th of February 2009 | Permalink |


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Things Fashion Folk are talking about on the front row # 2 - IceBox

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The chicest water this season wasn’t from a far flung island in the South Pacific and didn’t have silver sparkles inside but was in a carton.
The bottled water industry never saw this coming…

“Think innovative. Think ecological. Think fresh. That is Glacia’s IceBox™. A one-of-a-kind package that delivers the world’s finest water in a convenient and biodegradable box. That’s right, we said “box.””

Julian Vogel
Posted on Sunday, 15th of February 2009 | Permalink |


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Fashion, Front Row Talk and New York


Lacoste AW09

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For this season Christophe Lemaire showed the collection against a James Turrell inspired backdrop. 

The army of models strut the catwalk in muted tones of yellow and blue while the light installation behind them moved through a rainbow of light. 

Favourite footwear: knee high sock boots.

Julian Vogel
Posted on Saturday, 14th of February 2009 | Permalink |


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Fashion, New York and Runway Shows


Things Fashion Folk are talking about on the front row # 1 - Traffic stopping Neon on Madison

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Italo Zucchelli’s neon suits from his Spring Summer 09 collection for Calvin Klein arrived in store this week. 

The red colourway sold out in a day – what better way for a fashionista to cheer-up in these fashion-crunching times…

Julian Vogel
Posted on Thursday, 12th of February 2009 | Permalink |


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Fashion, Front Row Talk and New York


Uniqlock


Tells the time by the medium of dance.  Oh yes.  Clothes change as new items are introduced and seasons change…  It’s rather good, innit?  Oh, and it has a very nice soundtrack - turn up the volume and have a listen. 

Take a peek at the Uniqlock microsite where you can view it full screen, or download it as a screensaver should you so desire…  It’s even available as an app for your iPhone. 

Golly.  I’ve come over all web 2.0… must sit down.

Richard Davis
Posted on Tuesday, 3rd of February 2009 | Permalink |


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Fashion and Modus Loves


Snowday!

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A gentle dusting of snow fell on London on Sunday night, and we all awoke to a winter wonderland on Monday morning.  Being the resilient world city that it is, London’s infrastructure instantly collapsed, leaving stranded Modettes with no choice other than to make snowmen. 

Bonus points go to Louisa (top left), who managed to maintain press relations despite the severe weather conditions by roping in Bejal from Glamour magazine.  Contributions clockwise from top left: Louisa with Bejal, Jack, Rodrigo, Richard, Persephone, Giorgina with Joe.

Richard Davis
Posted on Tuesday, 3rd of February 2009 | Permalink |


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Fashion


Margaret Howell AW09 Men’s Presentation

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On Sunday, Menswear editors were treated to a sneak preview of the first Margaret Howell store in Paris located in Place de la Madeleine.

The new store will be offering both men’s and women’s wear and is set to open on 7th February. The AW09 collection featured signature Margaret Howell of English fabrics combined with classic modern tailoring referencing heritage Margaret Howell throughout the mainline and MHL collections.

AW09 saw a strong military theme throughout with a colour palette of charcoal, slate blue and earthy tones. Shirting saw contrasting yokes and a move away from previous season’s stripes to checks and pea coats and duffel coats were key in outerwear.

Nicola Griffin
Posted on Monday, 26th of January 2009 | Permalink |


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Brand events, Fashion and Paris


Hussein Chalayan - From Fashion and Back

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Stars of fashion and design came together and queued round the block on Wednesday to celebrate the opening of the PUMA sponsored event, Hussein Chalayan’s exhibition – From fashion and back.

Nicolas Anelka, Ron Arad, Tom Dixon, Terence Conran, Erin O’Connor, Saffron Aldridge all attended and Roisin Murphy dazzled in a combination of Hussein Chalayan designs from his last SS09 collection and her own pieces, whilst Christian Slater arrived with Jochen Zeitz, CEO of PUMA and later mingled with the good and the great from the design and fashion world.

Veuve Clicquot created the perfect party atmosphere by supplying their renowned yellow champagne and party guests were treated to a selection of Turkish Cypriot delicacies from grilled haloumi and zucchini balls to cigar bureh, feta cheese, chopped onions & mint.

Bernadette Harrington
Posted on Wednesday, 21st of January 2009 | Permalink |


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Brand events and Fashion


PUMA in Milan - AW09 Collections from Sergio Rossi and Alexander McQueen

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Having landed in a cold Milano on Sunday for the PUMA presentations there was a real buzz in the air for the men’s shows!

PUMA chose the fashion capital to launch the new AW09 men’ collections from Sergio Rossi PUMA and the eagerly awaited Alexander McQueen PUMA apparel collection to the international fashion circuit!
On Monday Sergio Rossi teamed up with iconic sport fashion brand PUMA in their quest to blend contemporary style through two iconic PUMA shoes; ‘Clyde’  originally made for all – star basket ball legend Walt ‘Clyde’ Frazier and high top trainer ‘First Round’.  Both were sleek, masculine and understated and the cool suede / patent leather and napa variations were a huge hit.
Alexander McQueen apparel launch followed on Tuesday and rain did not deter press form viewing the new collection. Having extended the collaboration from footwear, the concept of power was the main focus for the range and a constant reference to boxing was seen throughout the sports fashion pieces.

Press and visitors also had a cinema treat –the exclusive and chilling premiere of the art movie entitled ‘Ghost’ directed by Alexander McQueen and Saam Faramand, shown on a vast screen within the space. The art movie was created to interpret the vision of Alexander McQueen PUMA and I have to say was captivating!
2009 is going to be a very exciting year for PUMA…

Amy Cassidy
Posted on Tuesday, 20th of January 2009 | Permalink |


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Brand events, Fashion and Milan


Etro AW09 Men’s Runway Show

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A cheese and wine banquet greeted editors as they entered the Etro AW09 show, a welcome distraction after a long morning traipsing around a very wet Milan. 

Kean Etro did not disappoint, he presented a collection that breathed optimism in what had so far been a week of very somber collections based very much on black.

In Vino Veritas, The Man in Red took to the catwalk in a jaunty show that included immaculate suiting in bright vermillion silks, luxury burgundy furs and multi coloured full length coats. 

Tonal harlequin prints on immaculate suiting and 40’s inspired brogues brought a very wearable edge to the collection.  Kean also played with the editors sending female models Anna Orso and Nadege down the runway.

Embrace Red, it is the colour of life, ardour, beauty, of power and of good fortune; this is the message from the house of Etro for a prosperous season.

Louisa Hopwood
Posted on Monday, 19th of January 2009 | Permalink |


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Brand events, Fashion, Milan and Runway Shows


Bally AW09 Men’s Presentation

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It’s a rather cold Monday morning as we travel to the centre of Milan, the first time Bally’s menswear collection is presented here.

The space is clean and stark, a perfect backdrop to showcase the rich tones of Brian Atwood’s third menswear collection. Inspired by a shot of Steve McQueen on his bike; Brian captured his iconic yet effortlessly cool look. The sounds of The Smiths & The Clash set the mood for the day.

Perfectly groomed models wearing sharp tailored suiting – a first for Bally, styled with rockabilly shoes in shades of cherry, green and grey.

We love the ultra chic, functional travel collection which included 24 and 48 hour weekend bags, laptop cases and shoe carrier as well as small leather pieces ranging from portfolio to tie cases in retro shades of green.

Yet again, Brian did not disappoint; we can’t wait to see the women’s collection next month!

Sarah Morton
Posted on Monday, 19th of January 2009 | Permalink |


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Brand events, Fashion and Milan


Canali AW09 Presentation

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Canali came back to its roots for its AW09 presentation that took place today in its home city of Milan.  2009 heralds the 75th anniversary of the Italian suiting brand renowned for its luxurious fabrics and exquisite tailoring techniques that were perfectly complemented by the very grand Triennale where the presentation was held. 

Editors wound their way through a static presentation of the exclusive collection to a soundtrack of piano music being composed.  The showpiece of the collection was a limited edition blue and grey stripe suit, tailored in an exclusive cashmere-sillk vicuna mix fabric to celebrate Canali’s 75 years. 

A Modern dance performance was incorporated to express the precision and dexterity that is essential in the sewing of Canali’s skilled tailors. Whilst models sat contemplating the classics and showing off the collections sillouettes as only a model can.

Louisa Hopwood
Posted on Monday, 19th of January 2009 | Permalink |


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Brand events, Fashion and Milan


Ferragamo Men’s AW09 Runway Show

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On a freezing cold day in Milan and the Salvatore Ferragamo Mens A/W 09 show kicked off with a classic collection of sharp tailoring in winter colours of black, navy, bronze and grey.

The photographers went crazy when a candy grey striped suit came down the catwalk. Chunky knits in cream and white and a cape coat were key features.

Massimiliano Giornetti created a contemporary collection with a modern commercial edge… Perfect for today’s climate…

Sarah Bruce
Posted on Sunday, 18th of January 2009 | Permalink |


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Brand events, Fashion, Milan and Runway Shows


It’s Cold Outside…

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So what better to keep you warm in arctic conditions than Napapijri’s new FLAG Project, presented during Pitti in Florence next week at the famous LUISAVIAROMA store. 

With Flag Project, Napapijri aims to regain authenticity and diversity by studying its archives, materials and applications and re-fashioning them in a modern key using natural materials and new processes reflecting Italy’s manufacturing culture, in collaboration with their traditional textile partners.

Sarah Bruce
Posted on Wednesday, 7th of January 2009 | Permalink |


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Brand events and Fashion


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