A LA MODUS SPRINGS BACK!
OK, so I took a little tiny break from A La Modus. But I challenge YOU to try and drag a busy Modus fashionista into the arctic London winter and still come back with all your limbs intact. It seems as though spring has finally sprung and revived my lovely subjects’ devotion to their spring wardrobe just in the nick of time. Now if only I could figure out how to get them to come back inside…
Sara Long
Fashion and Modus Loves
CALVIN KLEIN UNDERWEAR MODEL SEARCH - 9 COUNTRIES 9 MEN FINALIST APPEARANCES THIS WEEKEND!
After months of in-store castings at multiple retail locations across Europe and on-line submissions via the competition website, 9countries9men, the nine finalists have been announced and they include: England’s Laurence Cope, France’s Mickael Melcher, Germany’s Lenn Haberthaler, Greece’s Nikos Douramanis, Italy’s Carmelo Di Guardo, The Netherlands’ Chiel Konings, Russia’s Dan Miller, Spain’s Luis Ansa Echegaray, and Sweden’s Alex Bechet.
All of the nine finalists will be introduced to the public at two House of Fraser locations this weekend, where in-store voting will take place to help determine the ultimate winner of the competition.
“9 Countries, 9 Men, 1 Winner” Finalists Public Appearances at House of Fraser:
Saturday, 27 March, 2010
12:00pm – 2:00pm: House of Fraser, Oxford Street, London
4:00pm – 6:00pm: House of Fraser, Westfield, London
The public can also vote on the competition website until 30 April and the winner will be announced in May 2010.
In conjunction with this initiative, Calvin Klein Underwear launched a new Global X product range, which arrived in stores at the beginning of March 2010. Celebrating national pride and geographic diversity, Calvin Klein Underwear Global X is a new range of underwear and tops in cotton/modal/spandex that combines national colors together with bold graphics and legendary fit.
NUXE PRESENTATION
Long have we secretly coveted the simplicity and elegance of French style, their ability to nab a certain sexy kohl-eyed American pirate and their sophistication when it comes to skincare. So imagine our delight when MDW were approached by NUXE to represent the much adored and respected French beauty brand for the second time.
In the subterranean comfort of The Haymarket Hotel, MDW hosted a press breakfast to showcase the full NUXE offering including celebrity favourite Huile Prodigieuse and best sellers Baume Levres Réve de Miel and Crème Fraiche Serum.
The range is available from Space NK stores nationwide and we can’t wait to get our hands on all of it – well anything to help in the quest for our own Capt Jack!
Beauty and Brand events
NAPAPIJRI AW10/11 COLLECTION PRESENTATION
Yesterday we were in Milan to visit the Napapijri HQ and see the new AW10/11 collection
and check out some of the key new products on offer.
The recycled nylon cape (that’s me holding it up!) is the hottest item for Napapijri and is hitting stores in Sep 2010.
Brand events, Fashion and Milan
PHILOSOPHY BLOGGERS BREAKFAST
This morning we had breakfast with some super savvy bloggers and online journalists to talk all things Philosophy. To celebrate Philosophy’s 14th birthday, we turned back the clock and learnt about the most iconic Philosophy products of all time – Hope in a Jar anyone? The breakfast ended with a cryptic hint from the fabulous Robin who told us to “believe in miracles…” Watch this space!
Lisa Bobroff
Beauty and Brand events
BERSHKA BRINGS IBIZA TO OXFORD STREET!
Today Bershka held their exclusive Press morning and in-store party hosted by Space Ibiza to celebrate the reopening of the Bershka London flagship store and for press to preview the high summer collections.
The setup of the morning was nice and easy once we had decided where to put the high summer preview rail, and how we were going to merchandise the product to ‘tell a story’. The breakfast was great success and the perfect setting to show press the new collections and store layout. We had a great turnout and press really liked the new themed ‘Club Bershka’ store.
The evening event approached quickly and we made our way back down for the in-store party. As we approached Oxford Circus, our conversation was interrupted by a heavy bassline and the vibe of a street carnival. Acrobatic dancers dressed in extravagant tiered dresses stood on metal scaffolding emerged from the store entrance and were pushed by scantily dressed men– the party had begun! Cheers and loud roar of laughter echoed through London Oxford Street with even the buses slowing down to take a look.
We followed the dancers in to the store where we were welcomed by a live DJ - the atmosphere was electric. The speakers pumped out big basslines and breakbeats, press and customers partied together, drinks were flowing and the cash registers were ringing - in one word….PERFECT!
JO WOOD ORGANICS… EAU MY, HOW FRAGRANT!
Yesterday the glamorous green queen Jo Wood visited the Modus office to launch her two new sumptuous fragrances; Tula & Langa.
Press listened intently as Jo presented her enchanting new fragrances; tantalizing Tula with its delicate and exotic white floral scent, and refreshing Langa, a bright and zesty fragrance. This pleased even the most discerning of senses but the fact that the fragrances are made from pure organic ingredients and essences made them all the more divine.
Thus, in sum, the event was aromatic, beautiful, exotic, organic… Eau so Jo Wood!
Kiran Branch
Beauty and Brand events
FEW & FAR 2010 EDITION
It was a visual as well as an edible feast at Few and Far this week. To launch the 2010 Edition, press, favourite customers and the Modus team spent a happy day at Few & Far with the eclectic, unique and utterly beautiful ranges of clothing, accessories, lighting and furniture.
Everyone had a favourite - from the amazing exhibition of work by designer Paola Navone and quirky jewellery by Nilu Miao to the beautiful silk cotton designs by Indian clothing designer Pero.
In the evening, guests made headway with the banqueting table - slabs of cheese, quince jelly and caramelised walnuts went down as well as the Black Velvet cocktails - Guinness + Champagne = fashion’s way to celebrate St Patricks Day!.
Entertainment came from a very smart accordion player and guests left with a mini bunch of snowflake flowers - spring is finally here!
CALVIN KLEIN HIGH SUMMER PRESS PREVIEW
Modus Publicity held the Calvin Klein High Summer Press day today at hip restaurant and bar Aqua Nueva on Regent Street where we presented Calvin Klein Collection Eyewear, cK Calvin Klein Eyewear and Calvin Klein Swimwear. After the swift set up - chic, classic and simple; the room was ‘Calvinized’ and we were ready to go!
The fresh spring morning was perfect for presenting high summer and the press began to roll in and continued to throughout day. The more press that arrived, the fewer sunglasses we had on our display as they quickly learned a pair were on offer… LET THE TRYING ON BEGIN!
The day went really well, we had a great turnout - press kept thanking us for treating them to a pair of sunnies and we were treated to a sneak peek at Pat Butcher and Peggy Mitchell from Eastenders who were filming outside the theatre adjacent to the venue!
VIDAL SASSOON THE MOVIE” TO HAVE WORLD PREMIERE AT 2010 TRIBECA FILM FESTIVAL, NEW YORK
“For the past three years, I’ve been working on a documentary of my life, so I’ve been re-visiting experiences and places I haven’t been in decades, looking back on my 82 years, and now with the acceptance of the film into the Tribeca Film Festival, I really can say, that the excitement has never stopped.” Vidal Sassoon
VIDAL SASSOON THE MOVIE, Michael Gordon and Craig Teper’s revealing, inspirational portrait of how one extraordinary man changed the world with a pair of scissors, will have its World Premiere at the 2010 Tribeca Film Festival.
A fast-paced feature documentary spanning 80 years of revolution in history and culture, VIDAL SASSOON THE MOVIE is a true rags to riches tale, tracing Sassoon’s path from a London orphanage to international success and celebrity. Following Michael Gordon, founder of hair care company Bumble and bumble as he sets out to document Vidal’s life in a richly visual book the movie tells the story of how Sassoon revolutionized the world of hair – his pioneering, geometric, Bauhaus-inspired styles and “wash and wear” philosophy quite literally changing the way women looked. The fashion, style and social revolutions of the 1960’s come alive as the design of the book and the film unfold.
The Tribeca Film Festival World Premiere screening will take place on the evening of Friday, April 23, at the School of Visual Arts Theatre in Manhattan. Sassoon will attend the festival and participate in a question-and-answer session following the premiere screening, along with Teper and Gordon.
VIDAL SASSOON THE MOVIE is directed by Craig Teper, produced by Michael Gordon and Jackie Bauer, and executive produced by Jim Czarnecki. For further information, visit http://www.vidalsassoonthemovie.com or http://www.facebook.com/VidalSassoonTheMovie
MODUS LOVES… RAPUNZEL ON BEAK STREET!
We experienced a collective intake of breath whilst venturing from nearby Modus HQ this week - a fairy tale made real on a narrow Soho Street. The Riflemaker gallery on Beak Street wears it’s art on the outside, playing host to Alice Anderson’s Rapunzel installation.
Consisting of 3000 meters of synthetic dolls hair flowing throughout the interior and exterior of the building, a peek through the window reveals a web of hair entwining the gallery space. Amazing and disquietening in equal measure…
Fashion and Modus Loves
HEATWAVE HITS UNIQLO – SUMMER’S (ALMOST) HERE! (HONEST)
The sun was shining in the Uniqlo press room today with a sneak preview of the brands new collections launching across summer 2010.
The vibrant creations featured a combination of silk plum and silver two- toned dresses and a bold splash of colour in sculptured asymmetric mint and nude jersey dresses in the new Uniqlo DI - Costello Tagliapietra collection.
The classic t-shirt dress was back and proved the perfect beach cover up with bold nautical and tribal prints with an ethos of ‘throw it on and you’re good to go’!
The annual UT collection made it’s comeback with Mickey Mouse headlining the collaborations, proving that UT really is a Uniqlo T-shirt with something for everyone, from ‘A Day in The Life of Agyness Deyn’ to Paul & Joe Beaute, and my personal favourite – prints from classic archive 1930’s Vogue covers which pay homage to the classic style bible.
Roll on summer we’ve made our shopping lists and we’re good to go!
Brand events and Fashion
MODUS LOVES….TOAST TRAVELS, STORIES, HENEQUEN MACHINE
Modus Loves…. Toast Travels, Stories, Henequen Machine
[JAMES SEATON, TOAST.]
Flying in over the Yucatán, over miles upon miles upon hundreds of miles of flat, nondescript, grey-green scrub – until Mérida comes into sight, a large, white city… in the middle of nowhere. Why, one asks oneself, is this here?
Disembarking the plane, the heat hits one like an oven door opening – over 40ºc and breath-catchingly humid. The bush is packed tight, dusty, low, thorny. Come dusk or shade or damp, the whine of mosquitoes. Despite the….
Click here to continue reading
Fashion and Modus Loves
CALVIN KLEIN COLLECTION AT THE 82nd ANNUAL ACADEMY AWARDS® AND AFTER PARTIES
CALVIN KLEIN COLLECTION
AT
THE 82nd ANNUAL ACADEMY AWARDS® AND AFTER PARTIES
NEW YORK, NY, March 8, 2010 – Calvin Klein, Inc. announced that Calvin Klein Collection wardrobed the following men and women for the 82nd Annual Academy Awards® as well as for the evening’s after parties, held last night in Hollywood, California.
Those wardrobed last night include Julianne Moore and Zac Efron, who each served as a presenter during the broadcast, as well as Fisher Stevens, whose film “The Cove” won for Best Documentary Feature.
For the parties following the awards program, those wardrobed by Calvin Klein Collection included Julianne Moore and Bart Freundlich, Diane Kruger and Joshua Jackson, Ben Stiller, Rosario Dawson, Cote de Pablo, Zac Efron, Fisher Stevens, Ryan Phillippe, Fernando Verdasco, Ryan Kwanten, and, Liam Hemsworth.
Each of the women’s looks was designed by Francisco Costa, Women’s Creative Director, Calvin Klein Collection and each of the men’s looks was designed by Italo Zucchelli, Men’s Creative Director, Calvin Klein Collection.
EDITORIAL CREDIT: Calvin Klein Collection
IMAGES: Diane Kruger: © 2010 Getty Images
Fernando Verdasco: © 2010 Getty Images
Joshua Jackson: © 2010 Getty Images
Julianne Moore: © 2010 Getty Images
Liam Hemsworth: © 2010 Getty Images
Rosario Dawson: © 2010 Patrick McMullan
Ryan Kwanten: © 2010 Getty Images
Zac Efron: © 2010 Getty Images
PARIS FASHION WEEK, AKRIS AW10 RUNWAY SHOW
Paris Fashion Week, Akris AW10 Ready to Wear Show:
Photo and Article credit Style.com:
From Nicole Phelps Article on Style.com. Picking up where his smart pre-collection left off, Albert Kriemler’s Fall lineup was focused on languid, seventies-ish tailoring and outerwear with a sportif sensibility. The lean, spare silhouette of his suits—elongated jacket, high-waisted flared trousers—provided an opportunity to showcase the fine fabrics that Akris’ St. Gallen mills specialize in: Prince of Wales checks, houndstooths, tweeds, and plaids, all in the supplest cashmere. And it doesn’t get any more luxe than Kriemler’s long-sleeved blouse in a taupey-gray sheared astrakhan. As subtle as that fur and those menswear cashmeres were, his leathers were vibrant: a trim, to-the-body sleeveless dress in cassis, a fitted double-breasted coat in plum. As for the sportier fare, you’re never going to see a straight-up down parka here. Kriemler’s came in camel hair with drawstrings on the sleeves and across the torso and back to adjust the fit.
Click here for the full article.
See our Facebook Page for more runway Photographs
Fashion, Paris and Runway Shows
PARIS FASHION WEEK: AKRIS SHOWROOM
Preparations for the Akris Show going well. Casting all set, collection looks stunning. Running order finalised, seating plan adjusted, final touches to the press release.
Fashion, Julian Vogel, Paris and Runway Shows
LONDON FASHION WEEK, BEAUTY, ST. TROPEZ TANNING TRENDS ROUND UP
London Fashion Week, Beauty, St.Tropez Tanning & Finishing Trends Round Up
LFW AW 2010 Trend Report
Watch our round up video of London Fashion Week AW10 for all the latest trends and skin finishes.
Beauty, London Fashion Week, People Behind the Scenes, Product placement and Runway Shows
PRODUCT COVERAGE CALVIN KLEIN X MARKS THE SPOT ADVERTISING CAMPAIGN
Product Coverage…. www.telegraph.co.uk
HUNKS IN TRUNKS
Four of the hottest bods in the sporting and acting world have been chosen to front the latest Calvin Klein underwear advertising campaign. Baring almost all for the cameras this season are: Fernando Verdasco, the Spanish tennis player, and Hidetoshi Nakata, the retired Japanese soccer player, along with the American actors, Kellan Lutz, of the ‘Twilight’ film series fame, and Mechad Brooks, who will be well known to fans of the TV series, Desperate Housewives and True Blood. It is the first time Calvin Klein has used four famous faces at once
Buy Calvin Klein
The campaign was photographed by Mikael Jansson. The four hunks in trunks continue Calvin Klein’s muscular reputation for mixing pecs and sex appeal. Previous under-cover stars for the brand have included the footballer, Freddy Lindberg, Dijimon Hounsou of The Gladiators and Black Diamond fame, and Travis Fimmel, the good ‘ol country boy-turned-male model, from the Australian Outback. The most recent to model was Keira Knightley’s ex, Jamie Dornan.
MODUS LOVES….HAMILTONS GALLERY EXHIBITION IRVING PENN & RON ARAD’S WELL TRANSPARENT CHAIR
Modus Loves…....
Tim & Tim - Everyone needs good Neighbours -
Gallery neighbours Tim Jefferies & Timothy Taylor both held events last night. Mr Jefferies was showing Irving Penn’s Small Trades series at his Hamilton’s Gallery.
Mr Taylor was showing paintings by celebrated American artist Alex Katz and a viewing of Ron Arad’s new Well Transparent Chair - also featured on the cover of this month Wallpaper* magazine.
click to visit Hamiltons Gallery website
click to visit the Timothy Taylor Gallery website
Fashion and Modus Loves
CALVIN KLEIN UNDERWEAR ANNOUNCES FINALISTS FOR THE 9 COUNTRIES MODEL COMPETITION
CALVIN KLEIN UNDERWEAR
ANNOUNCES FINALISTS
FOR THE “9 COUNTRIES, 9 MEN, 1 WINNER” MODEL COMPETITION
NEW YORK, NY & LONDON, U.K., March 1, 2010 – Calvin Klein Underwear, today announced the nine finalists of the “9 Countries, 9 Men, 1 Winner” pan-European male model competition.
Thousands of model hopefuls submitted their photographs through the competition website at 9countries9men.com or attended in-store casting events, which took place in selected stores across Europe with branded pop-up photo studios. Over 3,000 successful applicants made it to the judging process, and one finalist from each of the nine countries was chosen by a panel of judges. The prestigious panel included Calvin Klein Underwear model and actor Jamie Dornan, as well as Devon Parsons from Select Model Management, key members of the media and executives from Calvin Klein, Inc.
The “9 Countries, 9 Men, 1 Winner” finalists include:
England’s Laurence Cope, age 19;
France’s Mickael Melcher, age 22;
Germany’s Lenn Haberthaler, age 21;
Greece’s Nikos Douramanis, age 22;
Italy’s Carmelo Di Guardo, age 23;
The Netherlands’ Chiel Konings, age 20;
Russia’s Dan Miller, age 23;
Spain’s Luis Ansa Echegaray, age 24; and
Sweden’s Alex Bechet, age 23;
To celebrate the latest Calvin Klein Underwear’s steel product range – which consists of nine new color-ways, each representing the flag of one of the nine participating countries – the brand launched a pan-European male model search in August 2009, to find one man from each of the nine countries – England, France, Germany, Greece, Italy, Netherlands, Russia, Spain and Sweden – who embodied the attributes of the new line.
The nine finalists will be introduced during appearances at participating Calvin Klein Underwear stores across Europe, as well as via the competition website, 9countries9men.com. The winner will be chosen by public vote in March and April, via the website and in-store voting and will be announced in May 2010. The winner will receive a one-year modeling contract with Select Model Management, as well as a luxury trip for two people to South Africa. The other eight finalists will each receive a one-year supply of Calvin Klein Underwear.
To commemorate the final phase of the “9 Countries, 9 Men, 1 Winner” competition, Calvin Klein Underwear will launch a new Global X product offering, which will arrive in stores beginning March 2010. Celebrating geographical pride and diversity, Calvin Klein Underwear Global X is a new range of underwear and tops in cotton/modal/spandex that combines national colors together with bold graphics and our legendary great fit.
For further information and to place your vote visit www.9countries9men.com
Advertising, Brand events, Fashion, People Behind the Scenes and Retail events
MODUS LOVES….GRETA GARBO EXHIBITION OPENS IN COLLABORATION WITH FERRAGAMO
Greta Garbo exhibition opens in collaboration with Ferragamo
Greta Garbo - the mystery of style.
Opening tonight at the Trienale in Milan and sponsored by Salvatore Ferragamo. Her love of Ferragamo was absolute, regularly ordering 70 pairs at a time.
Matahari my favourite, check out the sequin leggings!
Fashion, Milan and Modus Loves
DAWOOD AND TANNER TOOTH CLEANSERS HAVE MODUS DOWAL WALKER SMILING…
The launch was held at the über cool Dawood and Tanner dental practice and hosted by Dr Susan Tanner.
Combining effectiveness with style, these Tooth Cleansers are set to transform the way we view brushing and oral hygiene as part of our overall beauty regime.
The range contains natural ingredients and essential oils and comes in four delicious flavours – English Peppermint, Sicilian Lemon, Brazilian Lime and Garden Mint and are packaged in stylish pump dispensers.
Dawood & Tanner Tooth Cleansers launch exclusively at Boots on May 12th.
Brushing your teeth has never been so cool!
click to read about Dawood & Tanner tooth cleansers on the Vogue.com Beauty Blog
Tyler Psarras
Beauty and Product events
MILAN FASHION WEEK ETRO AW10 SHOW
Milan Fashion Week Etro Show
More show images can be found on our Facebook page
Photographic Credit: Style.com
Fashion, Milan and Runway Shows
MILAN FASHION WEEK, ETRO AW10, BACKSTAGE
Milan Fashion WeekETRO Backstage
Charlotte Tilbury and her MAC team brushes in hand backstage. Fabulous casting.
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