Modus Publicity / Modus Dowal Walker Press Day SS10
Modus celebrated its most successful press day to date, with 460 guests flooding in to take a peek at the new S/S ’10 fashion and beauty collections from a whole range of our clients. The event took place in the sumptuous grandeur of Washington House on Conduit Street. Catching the journalists eyes as they stepped through the door was the splendour of Mawi’s statement jewellery displayed in an antique glass cabinet.
Eager eyes shifted quickly to David Koma’s sculptural S/S ’10 collection; the designer even stopped by himself! Modus Dowal Walker offered press a St Tropez spray tan, whilst lucky males were treated to Kyoku facials. As guests sipped Prosecco and nibbled chocolate tartlets, they sauntered round the magnificent venue, marvelling at the Uniqlo ice sculpture with their Heat Tech goodie bags firmly in hand. Notebooks were filled rapidly, and request forms were piled high by the end of the day. Somehow I don’t think they’re going to shrink in the near future!
Hannah Brimson
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