Etro SS10 Press Day
Set in the heart of the Modus Publicity press day triangle with Ferragamo and Akris, Etro held their SS10 Press Day in their beautiful Old Bond Street store. Toiling through the night before was well worth it, as the team turned it into a magical haven of bright colours and delicious soft prints, offering comfort from the cold weather outside.
The womenswear collection held centre stage, with its soft, feminine take on 1970’s glamour, a forte of Etro, whose signature print is the paisley print. The versatile clothing and wide leg trousers were a hit this season as well as the beautifully embellished and tasselled accessories which added a playful element to the collection.
Menswear is bright and bold as ever, as Kean Etro communicates his love of colour and its healing properties – they certainly cheered people up on such a grey day!
Urban Caprice were on hand with an array of delicious canapés and drinks, the elderflower and the tuna and lentils being the favoured flavours of the day.
Our lovely supportive attendees came throughout the day and we were happy to see so many familiar faces enjoying the luxurious setting and admiring the collections.