BERSHKA BRINGS IBIZA TO OXFORD STREET!
Today Bershka held their exclusive Press morning and in-store party hosted by Space Ibiza to celebrate the reopening of the Bershka London flagship store and for press to preview the high summer collections.
The setup of the morning was nice and easy once we had decided where to put the high summer preview rail, and how we were going to merchandise the product to ‘tell a story’. The breakfast was great success and the perfect setting to show press the new collections and store layout. We had a great turnout and press really liked the new themed ‘Club Bershka’ store.
The evening event approached quickly and we made our way back down for the in-store party. As we approached Oxford Circus, our conversation was interrupted by a heavy bassline and the vibe of a street carnival. Acrobatic dancers dressed in extravagant tiered dresses stood on metal scaffolding emerged from the store entrance and were pushed by scantily dressed men– the party had begun! Cheers and loud roar of laughter echoed through London Oxford Street with even the buses slowing down to take a look.
We followed the dancers in to the store where we were welcomed by a live DJ - the atmosphere was electric. The speakers pumped out big basslines and breakbeats, press and customers partied together, drinks were flowing and the cash registers were ringing - in one word….PERFECT!
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