PRINGLE OF SCOTLAND SS11 MENSWEAR COLLECTION MILAN
PRINGLE OF SCOTLAND SS11 MENSWEAR COLLECTION MILAN - JUNE 21
The SS11 menswear collection returns with a unique showcase at galleria CARLA sozzani and marks another important step in reaffirming Pringle of Scotland’s’ position as a global luxury brand. The main concept of the collection takes the simple theme of creating a comp lete look made from only one fabrication to form a strong statement – an interpretation across product categories.
Clare Waight Keller comments “This season was really about looking into the classic fabrications of a man’s wardrobe and giving them a new context. The idea of total look but in an informal way was something that I explored in depth, and has resulted in fabrics being used across every element. A shirt is worn under a sweater made of the shirting worn under a trench made of a waxed shirting, the translation of the fabric making the familiar completely fresh and surprising.”
The colour palette, inspired by both Derek Jarman’s film ‘Blue’ and the classic men’s ‘denim’ is the prominent colour story. Complimentary neutral palette of stones, melange greys and whites complete the story.
Throughout, denim is reinterpreted and referenced in its various forms and guises. Waxing on outerwear is another key story - Traditional fabrications, not usually associated with outerwear, are taken and waxed to create super light rainproof outerwear pieces.
New knitted techniques are incorporated into the collection with an intarsia argyle in melange silk and represented in tonal faded blues. The ladder mesh seen in the womenswear AW 10 collection is developed albeit with a masculine interpretation. The iconic twinset is reinforced and is echoed with the concept of underpinning matched with a knitted over piece in the same fabric.
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