MODUS PRESENTS… THE FUTURE OF DIGITAL
Today saw the inaugural event of a new creative forum from Modus – Modus Presents. Modus Presents is designed to focus attention and discussion on subjects we find compelling, inspirational and essential. ‘The Future of Digital: Friend or Foe’ was the first of these events.
It was a bright and early start at The Club at The Ivy this morning, with a diverse cross section from the fashion, beauty, lifestyle and media industries with attendees from the British Fashion Council, Calvin Klein, Jaeger, L’Occitane, Pringle of Scotland and News International to name a few, all gathered to hear our first guest speaker Professor Jonathan Briggs.
Jonathan has 20 years’ experience in the digital field; Jonathan is a founder of Hyper Island - a Digital Media “university”, Strategic Director of the OTHER media, Professor of E-Commerce at Kingston University and has worked with a diverse range of clients, from the V&A and BAFTA to the Royal Academy of Arts and Paul Smith.
His aim today was to clear some of the muddy waters surrounding digital and digital engagement, and advise brands how to recognise and define their digital goals, invest wisely, involve their audience, and most importantly, measure and learn from their experiences. Jonathan was a lively and engaging speaker who enthused his audience, stimulated debate, and was surrounded by inquisitors once the talk had finished.
We ‘re looking forward to the next Modus Presents…
Fashion and Modus Loves
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