M Lab New Launches at MDW Heddon Street
The M Lab and MDW teams in action at Heddon Street
Modus Dowal Walker chose to celebrate the M LAB Eye Cream and Travel Collection launches by a series of press appointments in the Boardroom at Modus Publicity in Heddon Street.
Modus Dowal Walker created an M LAB counter-inspired space with product, images and flowers styled and ready for the first breakfast appointment.
Sharon Johnson, Executive Vice-President of Milbar Laboratories, the parent company that created M LAB, arrived from the US especially for the launch and was assisted by Maria Mann from the Harrods in-store team.
Invited press met with both and all were very excited about the new releases and even more so about the impending arrival of the M LAB Body Cream Treatment, of which Sharon had managed to bring a sample with her.
Beauty and Brand events