PUMA and Serpentine Gallery Launch the Reality Bag

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Clockwise from bottom left: Inside the Serpentine Summer Pavillion; the Reality Bag; Irina Lazareanu


PUMA teamed up with the Serpentine Gallery to introduce The Reality Bag for Spring Summer 2008. Partnering with one of London’s best-loved galleries for modern and contemporary art and architecture, and working with Serpentine Gallery Directors, Julia Peyton-Jones and Hans Ulrich Obrist, PUMA continues its efforts to help support young talent.

Last night guests including model of the moment, Irina Lazareanu and hip New York photographer Ryan McGinley attended the private dinner in the Serpentine Gallery Summer Pavilion (hosted by the Serpentine Directors) International editors, art personalities and friends of the Serpentine Gallery including musician Brian Eno, artist John Tremblay and Lindsey Stoppard (Violinist) were treated to a fabulous 3 course dinner held in the Summer Pavilion.

Bernadette Harrington
Posted on Thursday, 18th of October 2007 | Permalink

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