Lacoste SS08 Press Day
Celebrating their 75th anniversary, The presentation of the SS08 collection took place on the 30th October 2007 at the KBL offices as an early evening cocktail. 9PR laid a floor inspired by the original game of tennis - pelote Basque - which traced the history of the brand throughout the showroom and incorporated heritage images from the archives.
The atmosphere and theme of the New York show was translated into the static presentation, complete DJ set and canapes. The key outfits from the show were worn by models who mingled with the press throughout the evening, as well as mannequins set throughout the showroom. Front facing displays in the showroom also showed key looks from the catwalk, allowing press to see the collection in detail. The presentation included both footwear and bags to complete the Lacoste story for S08.
Modus Admin
Posted on Tuesday, 30th of October 2007 | Permalink
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