St Tropez Sunbathers Flash-Mob St Pancras Station
Summer has officially arrived! MDW staged a 30 strong ‘flash mob’ of fashionably tanned models at London’s St Pancras International to launch St Tropez’s new ad campaign and support Sun Awareness Week.
The troop of bronzed models stripped off amongst bemused commuters and ‘sunbathed’ in Speedos and bikinis to highlight the safest alternative to sun exposure.
Watch a video of the event on The Times Online here.
Joanna Livingstone
Posted on Tuesday, 6th of May 2008 | Permalink
Beauty, Brand events and Product events