Aveda Green Science Lauch
Aveda Green Science – the first Aveda skincare line specifically targeted at aging launched to press on 14th April at The Roof Terrace, Century Club.
A lush green environment with plenty of natural daylight, the wooden flooring, clean white walls and abundance of palms, ferns and cacti perfectly embodied the Aveda philosophy.
Over 45 consumer and trade press attended a presentation focused on both scientific and sensory experiences by Aveda spokespersons Pat Peterson and Helga Heffner and each guest departed with a real golf-dipped leaf pendant. Feedback on the lines so far has been brilliant so we expect a plethora of wrinkle-free beauty buffs at our next launch!
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