Greening NY Fashion Week with Aveda
On a mission to green the fashion scene in NY, Aveda instigated an eco-transition backstage at some of the coolest SS09 Fashion Week shows. Building on previous seasons where Aveda have successfully provided re-usuable aluminum bottles with NY tap water stations, organic locally sourced food and committed designers to print invitations on recycled materials, this year Aveda also initiated a Kick The Cap Out Of Oceans Plastic campaign, providing cap recycling stations backstage for those bringing bottles backstage.
When it came to getting across town with Elle’s Georgia Collins, what we hadn’t anticipated were the genius Aveda pedi-cabs, commandeered by cute, daredevil riders and provided to transport chic fashionistas speedily (if not slightly scarily!) throughout the traffic snarl of Manhattan – definitely one for the Fashion Week photo album!
Robyn Seymour
Posted on Sunday, 14th of September 2008 | Permalink
Beauty, New York and Product placement