PUMA in Milan - AW09 Collections from Sergio Rossi and Alexander McQueen
Having landed in a cold Milano on Sunday for the PUMA presentations there was a real buzz in the air for the men’s shows!
PUMA chose the fashion capital to launch the new AW09 men’ collections from Sergio Rossi PUMA and the eagerly awaited Alexander McQueen PUMA apparel collection to the international fashion circuit!
On Monday Sergio Rossi teamed up with iconic sport fashion brand PUMA in their quest to blend contemporary style through two iconic PUMA shoes; ‘Clyde’ originally made for all – star basket ball legend Walt ‘Clyde’ Frazier and high top trainer ‘First Round’. Both were sleek, masculine and understated and the cool suede / patent leather and napa variations were a huge hit.
Alexander McQueen apparel launch followed on Tuesday and rain did not deter press form viewing the new collection. Having extended the collaboration from footwear, the concept of power was the main focus for the range and a constant reference to boxing was seen throughout the sports fashion pieces.
Press and visitors also had a cinema treat –the exclusive and chilling premiere of the art movie entitled ‘Ghost’ directed by Alexander McQueen and Saam Faramand, shown on a vast screen within the space. The art movie was created to interpret the vision of Alexander McQueen PUMA and I have to say was captivating!
2009 is going to be a very exciting year for PUMA…
Brand events, Fashion and Milan