Etro AW09 Press Day
Although the weather was grey and gloomy on this Tuesday morning, Etro’s Autumn Winter 09 Press day couldn’t have been more spring-like if it tried. With its signature bright colors, the Etro store on Old Bond Street captured the essence of cheer and made everyone who walked in the door smile.
With notions of re-cycling and re-use on everyone’s minds, Etro has sourced fabrics, patterns and techniques from its archives. The collection features a fresh Byzantine influence, combining richly worked textures, fabrics and furs. Simplified shapes allow for a fluid movement, with prominent colours being rich saffron yellows, burnt orange, peacock blue and tobacco. This provides a pleasant contrast to the staple greys and blacks. There is also a metallic theme incorporated in the metal and stone embroideries, giving the effects of stylized armor.
Clothes and accessories weren’t the only thing being displayed at this press day. A new fragrance line also made an appearance. The packaging re-launch and a citrus-y scent made Pegaso a big hit. The macaroons helped a bit, too.
RC Duarte
Modus Admin
Posted on Tuesday, 7th of April 2009 | Permalink | Share +
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