Benefit Crescent Row Hits Dublin and London
Benefit took Europe by storm this week kicking off their European tour in Dublin. This was co-founders Jean and Jane’s first trip back to Ireland for a long while and Jean’s daughters Annie and Maggie’s first.
The cream of the Irish press turned out accordingly for the launch of Crescent Row at The Merrion, one’s Ireland’s oldest and most prestigious hotels. Situated in the Georgian quarter of Dublin the Merrion is a treasure trove of Eighteenth Century architecture, which suited the Crescent Row style perfectly.
After the success of Dublin the Benefit Crescent Row party moved on to London. Held in the spectacular Robert Adam interior of Home House in a suite of rooms that were filled to capacity with journalists and buyers all keen to meet with Jean and Jane and Annie and Maggie and experience the new launch first hand.