Modus Dowal Walker

NARS PURE MATTE COLOUR MATCHING AT SELFRIDGES

Yesterday saw 22 of our favourite beauty bloggers treated to an evening of champagne and all things matte at the NARS Pure Matte colour matching event, held at Selfridges Oxford Street.  Celebrating the release of NARS’ brand new Pure Matte Lipstick available in 6 to-die-for shades (We’re already collecting), bloggers were colour matched to their perfect Pure Matte shade, from the palest nude of ‘Tashkent’ to the deepest rouge of ’Volga’ by one of three NARS stylists at the pop-up NARS counter on Selfridges 3rd floor.  Lucky enough to be matched by one of the talented NARS team, I have fallen utterly in love with blushing rose shade ‘Tonkin’…

The NARS Pure Matte lipstick range is available now exclusively at Selfridges during September before rolling out nationwide; visit the NARS counter to be matched to your perfect shade and check out the Pure Matte video featuring the gorgeous Heather Marks as the face of the NARS Pure Matte campaign we posted yesterday below.

Natasha Hulme

Modus Admin
Posted on Friday, 3rd of September 2010 | Permalink

Beauty and Retail events

NARS INFINITE REFLECTIONS

NARS Pure Matte Infinite Reflections from Modus Publicity on Vimeo.

NARS Infinite Reflections - Behind the Scenes from Modus Publicity on Vimeo.

NARS announces the release of its first short film, Pure Matte: Infinite Reflections, to celebrate the launch of this fabulous collection of lip treats.

The film’s director Tim Richardson created a bold and glamorous film, featuring model Heather Marks, based on the original Pure Matte campaign, photographed by François Nars.  “I wanted to combine two essential qualities of NARS. One is the graphic, strong nature of the brand, and the other is the idea of iconic glamour,” said Richardson.

Modus Admin
Posted on Thursday, 2nd of September 2010 | Permalink

Beauty

CHRISTMAS HAS COME EARLY THIS YEAR

This year’s ModusDowalWalker Christmas Press Day was held in the conservatory of the spectacular 11 Cavendish Square. The entire room was transformed into a festive feast for the eyes – Christmas trees, candy canes, and presents galore! Could Christmas come early this year please?

Everyone lucky enough to sneak a peek at the latest offerings from all our beauty brand’s collections were bombarded with fabulous ideas to gift to their loved ones and perhaps even a few little presents for themselves!

Sophie Simonds

Modus Admin
Posted on Friday, 6th of August 2010 | Permalink

Beauty and Brand events

NARS PRESENTS SS10 TRENDS AND THE HOTLY ANTICIPATED…ORGASM ILLUMINATOR

Yesterday, a bevy of online journalists and blogger beauties braved the chill of January’s night air for a peek at the forthcoming SS10 makeup trends straight from the New York catwalks. 

Welcomed with a warming glass of bubbles and tasty bespoke NARS cupcakes, press were put through their fashion week paces by International Makeup Artist for NARS, Jane Richardson. Kicking off with a behind-the-scenes video showcasing the NARS team at Marc Jacobs, Thakoon, 3.1 Philip Lim, Derek Lam and Marchesa, followed by a breakdown of the products used and looks created by Francois Nars and his team.

This was more than sufficient to fill the beauties with utter contentment however, as usual, NARS surpassed all expectations as Jane introduced the ardently anticipated Orgasm Illuminator. The genuine shrieks of delight that this aroused, coupled with the stunning luminous glow it gave our fave web writers, assures me that this latest offering is sure to be yet another jewel in the NARS crown. Kudos Mr Nars, kudos.

Kiran Branch

Modus Admin
Posted on Friday, 29th of January 2010 | Permalink

Beauty, Brand events and Product events