BROWN PAPER PACKAGES TIED UP WITH STRING…
Tucked away in the heart of Cavendish Square, The Conservatory played host to our Christmas in July 2010 press day. With the simplicity of a little brown paper, white string and that extra touch of creativity, we were able to bring that sweet fondness of our Christmas memories to life. As we revealed to our guests what was in store for them this year, we were met with gasps of excitement, intrigue and absolute delight. From socks to snoods, ski jackets to suits and shoes to sunglasses, there was something for everyone. With the sun shining down and illuminating what Santa is stuffing those Christmas stockings with, we can’t help but wonder - what will I get for Christmas?
Dru Plumb
Modus Admin
Posted on Thursday, 29th of July 2010 | Permalink
Fashion and Brand events
CHRISTMAS IN JULY 2010 PRESS DAY
Modus Publicity will be hosting it’s annual Christmas in July Press Day on the 29th of July from 9.30am to 5pm at The Conservatory, No. 11 Cavendish Square, London W1G 0AN.
Modus Admin
Posted on Friday, 23rd of July 2010 | Permalink
Brand events and Fashion
WORLD OF CALVIN KLEIN BERLIN
Last night Calvin Klein’s creative directors, Francisco Costa, Italo Zucchelli and Kevin Carrigan hosted a unique fashion presentation to kick-off Spring 2011 Fashion Week in Berlin.
Held at Die Munze, a historic industrial building and one of the oldest and most important former mints in Germany. This impressive landmark was transformed for the evening into a unique fashion experience that featured over 60 models from around the world.
Several of Calvin Klein’s current global advertising talent were in attendance, including: actress Diane Kruger, model Lara Stone, Twilight’s Kellan Lutz and actress Zoe Saldana, who was announced as the new face of women’s Calvin Klein Underwear at a press conference earlier that day. All were wardrobed by Calvin Klein Collection.
Julian Vogel
Posted on Thursday, 8th of July 2010 | Permalink
CALVIN KLEIN SS11 MENSWEAR ARTICLE OVER AT DAZED DIGITAL
David Hellqvist writes “Calvin Klein heritage is a strong one, and Italo Zucchelli has done a good job sustaining the almighty power that lies within the Calvin Klein name. Not only that, Zucchelli has pushed the boat out of late and his SS ’11 collection on early Saturday afternoon saw him create a look of his own. Naturally, it was always going to be clean, simple and minimal lines, but there was a distinct step towards loud colours, such as mint green, a delightful blue and a deep purple shade.”
Richard Davis
Posted on Wednesday, 23rd of June 2010 | Permalink
MILAN WAKES UP TO A CALVIN KLEIN IN THE INTERNATIONAL HERALD TRIBUNE
International Herald Tribune Calvin Klein Cover Wrap
How incredible does David Agbodji look in the latest Calvin Klein Collection Mens campaign.
Shot by Steven Klein
Julian Vogel
Posted on Sunday, 20th of June 2010 | Permalink
Fashion, Julian Vogel and Milan
CALVIN KLEIN - FERNANDO VERDASCO VISITS LONDON FLAG SHIP STORE
CALVIN KLEIN UNDERWEAR MODEL & TENNIS STAR FERNANDO VERDASCO VISITS CALVIN KLEIN JEANS LONDON FLAG
NEW YORK, & LONDON, UK, JUNE 19, 2010 – Calvin Klein Underwear announced today that professional tennis player Fernando Verdasco – one of the current faces of the Spring 2010 Calvin Klein X Underwear global advertising campaign – made a surprise visit to the Calvin Klein Jeans flagship store at 170 Regent Street in London yesterday.
Mr. Verdasco signed a wall poster of himself from the current advertising campaign for Calvin Klein X Underwear and greeted fans before shopping in the store.
Mr. Verdasco is currently in London to participate in the Boodles Challenge, a round robin preparation tournament before the main draw matches begin at Wimbledon. Mr. Verdasco is currently seeded 8th in the Wimbledon tournament draw, which he will be competing in when it begins next week.
Mr. Verdasco is featured alongside American actors Kellan Lutz and Mehcad Brooks as well as Japanese soccer player Hidetoshi Nakata in the Spring 2010 Calvin Klein X Underwear campaign.
Louisa Hopwood
Posted on Saturday, 19th of June 2010 | Permalink
CALVIN KLEIN MILAN MENSWEAR SPRING/ SUMMER 2011
CALVIN KLEIN COLLECTION
PRESENTED ITALO ZUCCHELLI’S
SPRING 2011 MEN’S RUNWAY SHOW IN MILAN
MILAN, ITALY, JUNE 19, 2010 – Calvin Klein Collection announced today that the brands’ Men’s Creative Director, Italo Zucchelli, presented his Spring 2011 Calvin Klein Collection runway show at the company’s European headquarters earlier this afternoon.
Mr. Zucchelli’s show included 41 looks that were described as graphically cut athletic silhouettes, focused on proportion, volume, and scale. There were 15 exclusive models featured in the show, including the current Calvin Klein Collection model, David Agbodji, who closed the show.
As previously announced, the runway show held earlier today will be replayed this evening in Milan on the outdoor LED screen in the Piazza del Duomo from 7:30-8:00pm directly before the 2010 Fifa World Cup game. This is the second time that the men’s runway show has been featured in this way in the Piazza del Duomo.
Modus Admin
Posted on Saturday, 19th of June 2010 | Permalink
Fashion, Milan and Runway Shows
LARA STONE BECOMES THE FACE OF CALVIN KLEIN
Calvin Klein announced yesterday that sought-after model Lara Stone is to become the exclusive face of Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans. “I have a long history with the Calvin Klein brand, and so it was wonderful to work with the house again this year,” said Stone, who recently got married to British comedian David Walliams. “It’s like being part of a family.”
She has been photographed by many of today’s most important photographers and has been featured on the covers of the world’s most prestigious fashion magazines, including numerous international Vogue covers (France, UK, Italy, and Japan), as well as covers of French ELLE, V, i-D, Numero, LOVE, and W. Ms. Stone is currently ranked as the #1 female fashion model in the world by the industry website, Models.com.
The Dutch native with the trademark gap in her front teeth is following in the footsteps of Christy Turlington, Kate Moss and Natalia Vodianova, whose association with the American fashion brand was instrumental in their careers.
Louisa Hopwood
Posted on Tuesday, 8th of June 2010 | Permalink
Advertising and Fashion
CALVIN KLEIN DRESSES THE FIRST LADY
First Lady Obama wore a carmine viscose jersey short sleeve dress with a carmine silk nylon coat yesterday from the Resort 2010 Calvin Klein Collection, designed by Francisco Costa, the brands’ Women’s Creative Director.
Louisa Hopwood
Posted on Thursday, 20th of May 2010 | Permalink
CALVIN KLEIN COLLECTION ON THE CROISETTE IN CANNES
Calvin Klein Collection wardrobed Dree Hemingway last evening for Chopard’s 150th Anniversary Party at Palm Beach, Pointe Croisette in Cannes, France, during the 63rd Annual Cannes Film Festival.
Ms. Hemingway wore a Spring 2010 Calvin Klein Collection cream pleated silk knit column dress, designed by Francisco Costa, the brands’ Women’s Creative Director.
Louisa Hopwood
Posted on Tuesday, 18th of May 2010 | Permalink
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