Modus Dowal Walker

FELIPE OLIVEIRA BAPTISTA NAMED CREATIVE DIRECTOR FOR LACOSTE

Today Felipe Oliveira Baptista was named as the new creative director of the LACOSTE
brand.

A graduate of Kingston University, winner of the Hyeres Festival prize and two-time winner of the ANDAM prize, the Portuguese designer was invited to join the official Couture calendar in 2005. He has been presenting his ready-to-wear collections at Paris Fashion Week since 2009.

“Baptista’s outgoing personality, his great sense of colour and his undoubted talent to project Lacoste brand codes in the future will be key to the on-going renewal of the Lacoste core sportswear and asserting the identity of new product lines such as Lacoste L!VE,” the company said in a press release.

“Heading an enhanced studio, the new Creative Director will serve the brand using his creative vision and contemporary interpretation of the female look, thus reinforcing the position of the collections,” it added.

Baptista’s first collection will be presented for Spring/Summer 2012.

Modus Admin
Posted on Wednesday, 1st of September 2010 | Permalink

Fashion

LI XIAOFENG PORCELAIN POLO FOR LACOSTE

Oh I do love a work trip, especially in our industry. No sooner had we touched down back in Blighty from a successful (and let’s say very…er…’sociable’) trip to Milan, than Modus was herded onto the early morning Eurostar to Paris for Lacoste! They were celebrating the showcase of their AW10 Holiday Collectors collaboration at the Musée des Arts et Métiers with Beijing-based artist Li Xiaofeng, who creates bespoke pieces of clothing from broken and discarded shards of Chinese Porcelain. Consider it a form of fashion-meets sculpture-meets representing East-meets-West in aesthetic. He has been challenged by Lacoste to create a classic polo in his signature artistic language, from which a print will be made of the resulting porcelain formation, and transferred onto a limited edition range of polo’s, available in the UK from November!

And of course, in true Lacoste style, what better way to celebrate than with a party…

Adam Bellenger

Modus Admin
Posted on Friday, 25th of June 2010 | Permalink

Brand events, Fashion and Paris

NEW YORK: LACOSTE AW10: BRYANT PARK

NEW YORK FASHION WEEK AUTUMN WINTER 2010/11
Lacoste - Bryant Park 13th February 2010

Against a chrome yellow catwalk and LED sparkling croc - Lacoste’s creative director Christophe Lemaire sent our an army of models clad in sophisticated sportswear chic.

Vivid colour blocks took centre stage as Lemaire showcases the sportswear heritage of Lacoste. Classic polo gets cropped in double-faced wool then stretched into a bolero like cape or pulled into a maxi dress with big buttons.

Julian Vogel
Posted on Sunday, 14th of February 2010 | Permalink

Fashion, New York and Runway Shows