HEATWAVE HITS UNIQLO – SUMMER’S (ALMOST) HERE! (HONEST)
The sun was shining in the Uniqlo press room today with a sneak preview of the brands new collections launching across summer 2010.
The vibrant creations featured a combination of silk plum and silver two- toned dresses and a bold splash of colour in sculptured asymmetric mint and nude jersey dresses in the new Uniqlo DI - Costello Tagliapietra collection.
The classic t-shirt dress was back and proved the perfect beach cover up with bold nautical and tribal prints with an ethos of ‘throw it on and you’re good to go’!
The annual UT collection made it’s comeback with Mickey Mouse headlining the collaborations, proving that UT really is a Uniqlo T-shirt with something for everyone, from ‘A Day in The Life of Agyness Deyn’ to Paul & Joe Beaute, and my personal favourite – prints from classic archive 1930’s Vogue covers which pay homage to the classic style bible.
Roll on summer we’ve made our shopping lists and we’re good to go!
Liz Roscoe
Posted on Thursday, 11th of March 2010 | Permalink
Brand events and Fashion
UNIQLO Heat Tech ‘Ice Man’
Taking centre stage against a glamorous backdrop of Mario Testino photography, was the very fabulous UNIQLO Heat Tech ‘Ice Man’
Mario Testino’s latest ad campaign for UNIQLO’s Heat Tech 2009 launch, features faces like Lily Donaldson and Coco Rocha and the entire bar area at the Modus press day was wrapped in these icy yet chic images, with a life size man made of ice to accompany them!
With his colourful thermal heated body chiseled to perfection the ice man was centre of attention as he proudly presented everyone’s favourite, UNIQLO’s trusty ‘Heat Tech’ winter warmers . The long johns definitely proved to be the most popular product of the day and not as moment too soon as the Christmas lights were switched on and the winter weather set in.
Heat Tech Man did us proud, although he did become a shadow of his former self by the end of day - once the melt set in!!
Liz Roscoe
Posted on Thursday, 5th of November 2009 | Permalink
Fashion and Retail events