ORLANDO BLOOM AND CHARLIZE THERON - UNIQLO GLOBAL BRAND AMBASSADORS
Talk about a dream team! Japanese fast-fashion brand Uniqlo has named Charlize Theron and Orlando Bloom global brand ambassadors for its new “Made For All” philosophy. As part of a year-long contract, the sexy A-list duo will appear in Uniqlo’s worldwide advertising campaigns and be tasked with communicating the company’s new tagline, which emphasizes its commitment to provide clothing for everyone, regardless of nationality, age, occupation or gender. With Charlize’s Oscar-winning beauty and Orlando’s rugged good looks, we’re sure these ads, scheduled to drop next month, will be unforgettable.
Modus Admin
Posted on Thursday, 26th of August 2010 | Permalink
KUYICHI ARRIVES IN MANCHESTER THIS WEEK
Dutch denim brand Kuyichi will open their first stand-alone new retail concept store in the UK on King Street, Manchester on August 26th 2010. The Manchester concept marks the beginning of a roll out across the UK and Ireland.
The new Manchester concept store has been created by the Kuyichi in-house design team and will span 1,363 sq ft. The interior will evoke Kuyichi’s brand philosophy and include hot FSC wood, beautiful natural stones, tropical plants and an overall simplistic store design.
Installation walls of wooden boxes create a unique presentation of the denim offer alongside glass domes filled with pairs of jeans and laboratory bottles featuring inside the brand’s sustainable concepts. The window displays will feature industrial sewing machines to emphasis the recycle and repair initiative, which offers customers the chance to recycle their old jeans and receive a discount on a new pair.
Sarah Morton
Posted on Monday, 23rd of August 2010 | Permalink
Fashion and Retail events
MAISON MARTIN MARGIELA ‘20’ THE EXHIBITION
Cultural batteries need recharging? Where better to spend some time than walking along the Embankment, before popping into Somerset House for the Maison Martin Margiela ‘20’ exhibition, celebrating 20 years of innovative design.
Displaying a unique eccentricity unseen elsewhere, the exhibition boasts a mixture of installation, film and photography to hair pieces and half mirrored garments, cleverly using lighting and music to create an exceptional ambiance.
The fashion house uses minimalism throughout the entire space, everything and everywhere you look is bright white and quite startling in a refreshing way.
The exhibition is on until the 5th of September, where better to prepare for your fashion week excitement!
Hayley Kell
Modus Admin
Posted on Sunday, 22nd of August 2010 | Permalink
Fashion and Modus Loves
ANGELINA JOLIE WEARS FERRAGAMO
Angelina Jolie wore a pair of cream draped peep toe shoes with platform and metal heel to the photocall of the film “Salt”, held on Wednesday, August 18th in Berlin
Harriet Brown
Posted on Thursday, 19th of August 2010 | Permalink
THIS SEASON’S UNWITTING STYLE ICON? ANGELA LANSBURY!
What I would call a treat in the PR industry is getting wind of the trends for the season very early on. This week in particular we have been inundated with requests for ‘Granny Chic’. Don’t be put off just yet as the trend has not been dictated by a bunch of jammie-dodger-dunking Octogenarians from the Peak District (kind of wish it was) but by the world’s top designers… what we were all asking ourselves at Modus Towers this week was ‘ who is the inspiration behind this trend?’
Two words immediately sprang to my mind… Bedknobs… Broomsticks…
Okay I hear what you’re saying. Angela Lansbury has not single handedly spawned a global fashion trend from her wardrobe in this Disney classic. Or has she? Here I would like to chart her style history – What soon became apparent were all the nails hit on the head by this grand dame of fashion. Fur… Tick… granny chic… Tick… ’Mad Men’ style… Tick.
When I get an enquiry about full skirts, pussy-bow blouses, twin sets, and cable knits this season I know where my mind will wander to as a point of reference. Forget your catwalk collections and your haute couture.
Angela Lansbury. What a woman.
Adam Bellenger
Modus Admin
Posted on Thursday, 19th of August 2010 | Permalink
Fashion and Modus Loves
TWENTY8TWELVE AW10 COLLECTION MOVIE
Twenty8Twelve A/W10 Collection Movie from Modus Publicity on Vimeo.
Modus Admin
Posted on Wednesday, 18th of August 2010 | Permalink
Fashion and Modus Loves
JENNIFER ANISTON WEARS FERRAGAMO
Jennifer Aniston wore a black Ferragamo maxi clutch to the film premiere “The Switch”, held on monday, August 16th at the ArcLight Cinema in Hollywood, California.
Modus Admin
Posted on Tuesday, 17th of August 2010 | Permalink
A LA MODUS… GROW UP / GROW DOWN
There I stood, staring longingly at the door of my flat which I mindlessly locked myself out of. As I waited there - lip quivering, eyes welled with tears - barefooted, in my pajama pants and yesterday’s lopsided ponytail, it occurred to me that I may not be as ‘adult’ as I think I am. I narrowed my options down to two; sleep in the corridor for the next seven days until my flat mate returned from holiday with her key; or beg a helpless passerby to bust open the door with their own brute force. Yes, I agree. It is concerning that I did not ration things out and call a locksmith or my landlord like a civilized grown-up. But in times of desperation, don’t we all secretly just want to cry for our mommies and assume the fetal position?
I contemplated this arguable regression in maturity on my part and got to thinking about what constitutes adulthood. I took a few easy glances around the office and began spotting baby-doll dresses, ringlet curls, pastel polo shirts and disheveled stripes and I decided that there really is no such thing as a ‘grown-up’. We are essentially a bunch of big kids with deeper voices and bigger footsteps. Perhaps we should bare this in mind when we’re carrying the weight of the world on our backs and can’t find an escape. Maybe all we really need to survive “adulthood” is a glass of tepid apple juice and an afternoon nap.
Sara Long
Modus Admin
Posted on Friday, 13th of August 2010 | Permalink
Fashion and Modus Loves
PRINGLE DAY OF RECORD
On Thursday residents from the Scottish borders descended in their droves to Hawick, armed with all manner of memorabilia relating to the history of their oldest and most revered brand, as Pringle of Scotland held their first ‘Day of Record’.
In an attempt to piece together for the first time an extensive and comprehensive archive, Pringle has asked for people to come forward and contribute product, designs, imagery, documentation and anecdotes. Their old mill in Hawick played host to a day of memories & story telling as the local community tucked in to plates of French Fancies and Viennese Whirls aplenty. They offered up their vintage wares to be catalogued in a unique event where the people that helped to support and build the Pringle brand over the years finally got to have their place in its history recognized.
All that was missing was Michael Aspel walking pensively outside.
Adam Bellinger
Modus Admin
Posted on Friday, 13th of August 2010 | Permalink
Fashion and Brand events
BROWN PAPER PACKAGES TIED UP WITH STRING…
Tucked away in the heart of Cavendish Square, The Conservatory played host to our Christmas in July 2010 press day. With the simplicity of a little brown paper, white string and that extra touch of creativity, we were able to bring that sweet fondness of our Christmas memories to life. As we revealed to our guests what was in store for them this year, we were met with gasps of excitement, intrigue and absolute delight. From socks to snoods, ski jackets to suits and shoes to sunglasses, there was something for everyone. With the sun shining down and illuminating what Santa is stuffing those Christmas stockings with, we can’t help but wonder - what will I get for Christmas?
Dru Plumb
Modus Admin
Posted on Thursday, 29th of July 2010 | Permalink
Fashion and Brand events
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