Backstage with Bumble & bumble at LFW # 1 Emilio de la Morena

On Sunday the MDW team went backstage with Tomo Jidai for Bumble and bumble, who created the hair for Emilio de la Morena’s A/W 08 show.
Understated, matte-look ponytails reflected the combination of masculine yet feminine styling throughout Emilio’s collection with soft, textured quiffs off-set by slick polished side panels.
Tomo used a combination of Bumble and bumble Styling Lotion, Thickening Lotion and Surf Spray to create the look and finished with Classic hairspray… the ponytail still reigns supreme.
Joanna Livingstone
Posted on Monday, 11th of February 2008 | Permalink
Beauty, London Fashion Week, Product placement and Runway Shows
Liz Earle’s Truth in Beauty Forum

On Wednesday, Liz Earle pulled together some wonderful beauty expert for the latest in the series of informative industry discussions.
The Truth in Beauty, Preservatives Forum hosted by Liz Earle with guest speakers Dr Michael Cork – Head of Academic Dermatology at University of Sheffield Medical School and Dr Dene Godfrey - Preservative Systems Specialist, took place at the Soho Hotel Central London.
Melissa Gilchrist
Posted on Thursday, 24th of January 2008 | Permalink
Beauty and Brand events
Goody - 100 Years of Style

High above London, looking out over stunning views of the Capital’s most famous landmarks, market-leading US hair accessory company, Goody, marked their arrival in the UK in real style with an afternoon “open day” at Altitude, surely London’s most memorable event space.
Over sixty leading beauty press, retail editors and session stylists, saw demonstrations of all Goody’s most innovative and inventive ranges - from the tangle / pain-free “Ouchless” collection, through every fitness enthusiast’s favourite; “Stayput” and the revolutionery “Styling Therapy” brush range. A succesful day was the perfect way to mark Goody’s “100 Years of Style”.
Robyn Seymour
Posted on Thursday, 29th of November 2007 | Permalink
Sun, sex and scent: APOTHIA UK Launch

Celebrating their UK launch, APOTHIA Los Angeles hosted a sensory show at Hauser & Wirth Gallery in London. Ron Robinson, LA beauty guru and inspirational creator of the APOTHIA Los Angeles, was on hand to introduce the range and his approach to scent and home fragrance, which includes a range of perfumes, candles and diffusers. Velvet Rope, one of LA’s favorite ‘red carpet’ scents, will soon be gracing London’s party scene.
Guests including make-up artist Jemma Kidd, international editors and perfumers attended the private cocktail party.
Ruby Polatin
Posted on Wednesday, 28th of November 2007 | Permalink
Aveda at Fashion Rocks

L-R: Make up for Stella McCartney, backstage, Alain Pichon
Yesterday, legendary stylist Alain Pichon led a team of Aveda’s most talented stylists - including Laurel Staple, Sonia Byrne, Kirstin Arnesen, Tom Kroboth, Gina Conway and Eiki Nakajima - at one of the UK’s most prestigious high-fashion events Fashion Rocks, a unique event that fuses beauty, fashion, celebrity and glamour in aid of The Prince’s Trust.
Styling not only the catwalk models for international designers such as Chanel, Burberry, Calvin Klein, Yves Saint Laurent, Stella McCartney and Dolce & Gabbana, the phenomenal Aveda team were responsible for the fabulous styles of HRH Princess Beatrice, the Marchesa designers, Dame Shirley Bassey and Jade Jagger.
Victoria Chalmers
Posted on Friday, 19th of October 2007 | Permalink
James Brown London UK Launch at Boots flagship store

There was a frenzy of fans and paparazzi outside Boots, Oxford Street on Wednesday, as James Brown and Kate Moss launched their latest collaboration - James Brown London.
The brand new haircare range was designed by top session stylist James Brown, who enlisted the help of his best friend and muse, Kate Moss to not only help perfect the range but also be the face of the campaign. As always, Kate arrived looking stunning and fabulously coiffed and the pair made two appearances for waiting fans and photographers outside the store.
Bianca Presto
Posted on Wednesday, 17th of October 2007 | Permalink
Boots 17 Spring Summer 08 Press Day

Boots 17 Creative Director and Make-Up Artist Sam Bryant at work
Thursday saw the Boots Spring Press Show take place in the exciting new 14 Henrietta Street venue. The 3 storey contemporary house showcased all the exciting new products in a stylish setting.
Journalists were encouraged to stand out this season, define and lengthen their lashes with the 17 Infinite Lash Defining Mascara. They watched in awe as 17’s newest cutting edge mascara left them looking bright eyed in seconds thanks to a high precision wand with the ability to lift the most stubborn of lashes.
17 Creative Director and make-up artist Sam Bryant was on hand to show the press how to get the best results from this wand and suggested the perfect make-up look for spring time.
Melissa Gilchrist
Posted on Friday, 12th of October 2007 | Permalink
Beauty and Brand events
Liz Earle Naturally Active Skincare Boutique Opening

Top: The boutique, below L-R: Liz Earle, MDW director Fiona Dowal, Vogue Health and Beauty Director Anna Marie Solowij,
Liz Earle's Caroline Archer and Cosmopolitan's Kate Turner
Liz Earle Naturally Active Skincare opens their first stand alone beauty boutique, bringing their multi-award-winning customer service & renowned natural skincare expertise to their first interactive dedicated beauty space in the world!
To celebrate the opening, key press were invited to the store and to meet Beauty guru Liz Earle and her dedicated beauty team. The editors experienced personalized skincare consultations and generally met and with all Liz team based in the boutique.
The press were also offered the opportunity to ’bespoke their own goody bag ’ and select a selection of new products and their old favourites !
Melissa Gilchrist
Posted on Monday, 8th of October 2007 | Permalink
Beauty and Retail events
M Lab New Launches at MDW Heddon Street

The M Lab and MDW teams in action at Heddon Street
Modus Dowal Walker chose to celebrate the M LAB Eye Cream and Travel Collection launches by a series of press appointments in the Boardroom at Modus Publicity in Heddon Street.
Modus Dowal Walker created an M LAB counter-inspired space with product, images and flowers styled and ready for the first breakfast appointment.
Sharon Johnson, Executive Vice-President of Milbar Laboratories, the parent company that created M LAB, arrived from the US especially for the launch and was assisted by Maria Mann from the Harrods in-store team.
Invited press met with both and all were very excited about the new releases and even more so about the impending arrival of the M LAB Body Cream Treatment, of which Sharon had managed to bring a sample with her.
Jason Waterworth
Posted on Wednesday, 26th of September 2007 | Permalink
Beauty and Brand events
Bumble and bumble at LFW

Clockwise from left: Styling the Nathan Jenden show, Neil Moodie at work, Bumble and bumble's Tim Rush, Modus' Julian Vogel and
Bumble's Howard Maclaren, backstage at Nathan Jenden.
Neil Moodie, UK Editorial Stylist for Bumble and bumble styled the hair for three shows at this seasons London Fashion Week. These included Nathan Jenden, Margaret Howell and Armand Basi. Natural looking, long and simple locks with a touch of movement were the styles of the day and Neil’s prediction for the season.
Vice President of PR for Bumble and bumble, Tim Rush and Creative Director Howard Maclaren from Bumble and bumble in New York were also over for the week to their teams at work and were backstage with the rest of Neil’s Bumble and bumble styling team and meet with press.
Ruby Polatin
Posted on Wednesday, 19th of September 2007 | Permalink
Beauty, London Fashion Week, Product placement and Runway Shows
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