SAVANNAH MILLER AND ARTIST ROSE WYLIE IN CONVERSATION

Last night we found ourselves truly inspired at Westbourne Grove Church at ‘Savannah Miller and artist Rose Wylie in Conversation’ – an event hosted by the Friends of the National Museum of Women in the Arts, UK.
The evening marked the most recent Twenty8Twelve guest artist collaboration where Rose has designed two original t-shirt prints for Autumn/Winter 2010. Every season Sienna and Savannah search for and support an emerging artist whose work they admire; their work is then included on the swing tags of all Twenty8Twelve garments sold globally.
76 year old Rose Wylie is a talented artist who has recently been included in the ‘Women to Watch’ exhibition by the National Museum of Women in the Arts at Washington DC.
Throughout the discussion, Savannah and Rose described how their partnership came to be, citing key moments that resulted in the final designs.
The evening continued at the flagship Twenty8Twelve store on Westbourne Grove where Rose has also designed a window installation for the season. Her compelling artwork is on display and available to buy until the New Year.
Giorgina Whittaker
Posted on Friday, 3rd of September 2010 | Permalink
Fashion and Brand events
ORLANDO BLOOM AND CHARLIZE THERON - UNIQLO GLOBAL BRAND AMBASSADORS

Talk about a dream team! Japanese fast-fashion brand Uniqlo has named Charlize Theron and Orlando Bloom global brand ambassadors for its new “Made For All” philosophy. As part of a year-long contract, the sexy A-list duo will appear in Uniqlo’s worldwide advertising campaigns and be tasked with communicating the company’s new tagline, which emphasizes its commitment to provide clothing for everyone, regardless of nationality, age, occupation or gender. With Charlize’s Oscar-winning beauty and Orlando’s rugged good looks, we’re sure these ads, scheduled to drop next month, will be unforgettable.
Modus Admin
Posted on Thursday, 26th of August 2010 | Permalink
PRINGLE DAY OF RECORD

On Thursday residents from the Scottish borders descended in their droves to Hawick, armed with all manner of memorabilia relating to the history of their oldest and most revered brand, as Pringle of Scotland held their first ‘Day of Record’.
In an attempt to piece together for the first time an extensive and comprehensive archive, Pringle has asked for people to come forward and contribute product, designs, imagery, documentation and anecdotes. Their old mill in Hawick played host to a day of memories & story telling as the local community tucked in to plates of French Fancies and Viennese Whirls aplenty. They offered up their vintage wares to be catalogued in a unique event where the people that helped to support and build the Pringle brand over the years finally got to have their place in its history recognized.
All that was missing was Michael Aspel walking pensively outside.
Adam Bellinger
Modus Admin
Posted on Friday, 13th of August 2010 | Permalink
Fashion and Brand events
L’OCCITANE FLEUR CHERIE LAUNCH

It was a floral affair at L’Occitane’s Fleur Cherie fragrance and make up collection launch yesterday at the Jane Packer flower school. To launch the new Orange Blossom scented collection the press were invited to brush up on their floral skills and create a beautiful hatbox display inspired by the delicious colours and scents of the range which launches in November.
Whist the orange blossom tea brewed, we all spritz the delicious Fleur Cherie scent and admired the delicately scented eye shadows, blushers and lip glosses before donning our L’Occitane aprons and creating some truly fabulous floral displays!
Sophie Wilson
Modus Admin
Posted on Thursday, 12th of August 2010 | Permalink
CHRISTMAS HAS COME EARLY THIS YEAR

This year’s ModusDowalWalker Christmas Press Day was held in the conservatory of the spectacular 11 Cavendish Square. The entire room was transformed into a festive feast for the eyes – Christmas trees, candy canes, and presents galore! Could Christmas come early this year please?
Everyone lucky enough to sneak a peek at the latest offerings from all our beauty brand’s collections were bombarded with fabulous ideas to gift to their loved ones and perhaps even a few little presents for themselves!
Sophie Simonds
Modus Admin
Posted on Friday, 6th of August 2010 | Permalink
Beauty and Brand events
BROWN PAPER PACKAGES TIED UP WITH STRING…

Tucked away in the heart of Cavendish Square, The Conservatory played host to our Christmas in July 2010 press day. With the simplicity of a little brown paper, white string and that extra touch of creativity, we were able to bring that sweet fondness of our Christmas memories to life. As we revealed to our guests what was in store for them this year, we were met with gasps of excitement, intrigue and absolute delight. From socks to snoods, ski jackets to suits and shoes to sunglasses, there was something for everyone. With the sun shining down and illuminating what Santa is stuffing those Christmas stockings with, we can’t help but wonder - what will I get for Christmas?
Dru Plumb
Modus Admin
Posted on Thursday, 29th of July 2010 | Permalink
Fashion and Brand events
CHRISTMAS IN JULY 2010 PRESS DAY

Modus Publicity will be hosting it’s annual Christmas in July Press Day on the 29th of July from 9.30am to 5pm at The Conservatory, No. 11 Cavendish Square, London W1G 0AN.
Modus Admin
Posted on Friday, 23rd of July 2010 | Permalink
Brand events and Fashion
MODUS WELCOMES MOU!

Luxury footwear brand Mou has appointed Modus Publicity to handle all press and PR enquiries.
Founded eight years ago on Portobello Road by Shelley Tichborne, the brand uses premium natural materials and is available online at Net-a-Porter.com and mou-online.com. Celebrity fans of the brand include Gwyneth Paltrow, Cameron Diaz and Emma Watson.
Modus Admin
Posted on Wednesday, 21st of July 2010 | Permalink
Fashion and Brand events
PRINGLE OF SCOTLAND ARCHIVE PROJECT

Pringle of Scotland are going to be forming their archive for the first time in their history and are appealing to the nation, particularly the Scottish, to contribute anything relating to the history of Pringle. Whether this be a vintage piece of clothing, old photographs of people wearing Pringle, or even anecdotes from people who have worked for or with the brand over the years.
With 195 years of history, they are one of the oldest fashion / apparel brands in the country, and particularly noted in history for introducing the Argyle print and the Twin Set.
The brand in recent years has gone through a re-positioning campaign to become a luxury designer fashion house focused on its heritage, this is a truly unique democratic-style project where anyone is free to contribute anything related to Pringle’s history.
A ‘Day of Record’ will take place on 12th August in Pringle of Scotland’s factory in Hawick, where an Antiques Road Show-style day will invite local people to come and bring in their treasures and their memories.
Sarah Bruce
Posted on Thursday, 15th of July 2010 | Permalink
Fashion and Brand events
WORLD OF CALVIN KLEIN BERLIN

Last night Calvin Klein’s creative directors, Francisco Costa, Italo Zucchelli and Kevin Carrigan hosted a unique fashion presentation to kick-off Spring 2011 Fashion Week in Berlin.
Held at Die Munze, a historic industrial building and one of the oldest and most important former mints in Germany. This impressive landmark was transformed for the evening into a unique fashion experience that featured over 60 models from around the world.
Several of Calvin Klein’s current global advertising talent were in attendance, including: actress Diane Kruger, model Lara Stone, Twilight’s Kellan Lutz and actress Zoe Saldana, who was announced as the new face of women’s Calvin Klein Underwear at a press conference earlier that day. All were wardrobed by Calvin Klein Collection.
Julian Vogel
Posted on Thursday, 8th of July 2010 | Permalink
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