CALVIN KLEIN UNDERWEAR ANNOUNCES FINALISTS FOR THE 9 COUNTRIES MODEL COMPETITION
CALVIN KLEIN UNDERWEAR
ANNOUNCES FINALISTS
FOR THE “9 COUNTRIES, 9 MEN, 1 WINNER” MODEL COMPETITION
NEW YORK, NY & LONDON, U.K., March 1, 2010 – Calvin Klein Underwear, today announced the nine finalists of the “9 Countries, 9 Men, 1 Winner” pan-European male model competition.
Thousands of model hopefuls submitted their photographs through the competition website at 9countries9men.com or attended in-store casting events, which took place in selected stores across Europe with branded pop-up photo studios. Over 3,000 successful applicants made it to the judging process, and one finalist from each of the nine countries was chosen by a panel of judges. The prestigious panel included Calvin Klein Underwear model and actor Jamie Dornan, as well as Devon Parsons from Select Model Management, key members of the media and executives from Calvin Klein, Inc.
The “9 Countries, 9 Men, 1 Winner” finalists include:
England’s Laurence Cope, age 19;
France’s Mickael Melcher, age 22;
Germany’s Lenn Haberthaler, age 21;
Greece’s Nikos Douramanis, age 22;
Italy’s Carmelo Di Guardo, age 23;
The Netherlands’ Chiel Konings, age 20;
Russia’s Dan Miller, age 23;
Spain’s Luis Ansa Echegaray, age 24; and
Sweden’s Alex Bechet, age 23;
To celebrate the latest Calvin Klein Underwear’s steel product range – which consists of nine new color-ways, each representing the flag of one of the nine participating countries – the brand launched a pan-European male model search in August 2009, to find one man from each of the nine countries – England, France, Germany, Greece, Italy, Netherlands, Russia, Spain and Sweden – who embodied the attributes of the new line.
The nine finalists will be introduced during appearances at participating Calvin Klein Underwear stores across Europe, as well as via the competition website, 9countries9men.com. The winner will be chosen by public vote in March and April, via the website and in-store voting and will be announced in May 2010. The winner will receive a one-year modeling contract with Select Model Management, as well as a luxury trip for two people to South Africa. The other eight finalists will each receive a one-year supply of Calvin Klein Underwear.
To commemorate the final phase of the “9 Countries, 9 Men, 1 Winner” competition, Calvin Klein Underwear will launch a new Global X product offering, which will arrive in stores beginning March 2010. Celebrating geographical pride and diversity, Calvin Klein Underwear Global X is a new range of underwear and tops in cotton/modal/spandex that combines national colors together with bold graphics and our legendary great fit.
For further information and to place your vote visit www.9countries9men.com
Davina Wedderburn
Posted on Tuesday, 2nd of March 2010 | Permalink
Advertising, Brand events, Fashion, People Behind the Scenes and Retail events
PRESS DAY - TOAST - WESTBOURNE GROVE STORE - FASHION & HOME
Toast, on Westbourne Grove, London opened its doors to the press to preview the Spring Summer 10 collections this week. Dark tropicals, ethnic tribal prints, sugary pastels and a sharp injection of yellow were just some of the key trends and summer must haves on show, all given the inimitable Toast twist. They heard of Toasts exciting plans to open more stores, particularly in Cheltenham where a new concept store is due to open on Feb 15th - taking over an entire regency building the store will be a visual feast housing all Toasts accessories, fashion and house & home collections as well as a ‘Toast Tea Room’ with resident giant gold loaf!
Click here for the complete Toast range, store list and next day delivery!
Modus Admin
Posted on Thursday, 28th of January 2010 | Permalink
Fashion and Retail events
UNIQLO Heat Tech ‘Ice Man’
Taking centre stage against a glamorous backdrop of Mario Testino photography, was the very fabulous UNIQLO Heat Tech ‘Ice Man’
Mario Testino’s latest ad campaign for UNIQLO’s Heat Tech 2009 launch, features faces like Lily Donaldson and Coco Rocha and the entire bar area at the Modus press day was wrapped in these icy yet chic images, with a life size man made of ice to accompany them!
With his colourful thermal heated body chiseled to perfection the ice man was centre of attention as he proudly presented everyone’s favourite, UNIQLO’s trusty ‘Heat Tech’ winter warmers . The long johns definitely proved to be the most popular product of the day and not as moment too soon as the Christmas lights were switched on and the winter weather set in.
Heat Tech Man did us proud, although he did become a shadow of his former self by the end of day - once the melt set in!!
Liz Roscoe
Posted on Thursday, 5th of November 2009 | Permalink
Fashion and Retail events
Salvatore Ferragamo - Blue & Joy Exhibition
To celebrate the beginning of the Frieze Art Fair, Ferragamo teamed up with artists Blue & Joy AKA Fabio La Fauci and Daniele Sigalot to showcase a collection of their work.
The Salvatore Ferragamo Old Bond Street store was turned into a mini art gallery on Thursday the 15th of October. Check out the bespoke button masterpiece created using 35,000 Salvatore Ferragamo vintage buttons.
Who says fashion isn’t art? If you fancy a slice of the stylish action you can purchase the art in store from the 15th of October, or why not check out the art for yourself from the 16th of October when the exhibition is open to the public.
Sarah Bruce
Posted on Thursday, 15th of October 2009 | Permalink
+J Collection Launch - Jil Sander for Uniqlo
Thursday saw the much hyped launch of +J, the collaboration between minimalist style maestro Jil Sander and Japanese store UNIQLO. Following a five year hiatus from fashion, the designer created a 100-piece capsule collection aiming to merge her streamlined aesthetic with UNIQLO’s skill in creating affordable basics. London was first to see in the launch globally, with queues outside the flagship store snaking down Oxford Street from as early as 8am (including eager shoppers coming all the way from Scotland waiting patiently!). With fashion glossies hot under the collar in anticipation and countdown posters adorning the stores, expectations were high, and Sander did not disappoint.
The collection included men’s and women’s pieces, ranging from sharply tailored jackets to Sander’s signature monochrome accessories. With the rare opportunity to get their hands on high-end style without the price tag, visitors to the store snatched up must-have pieces as soon as they hit the shop floor.
And the +J collaboration doesn’t end here. With the news that designs are already complete for Spring Summer 2010, we can be sure that the covetable items from this collection won’t be the last. But get in line now, I predict a sell-out…
Laura Corrigan
Modus Admin
Posted on Thursday, 1st of October 2009 | Permalink
Benefit Readers Event with Hello Magazine and Nadine Baggott
On Saturday April 18th at Selfridges, Benefit played host to around 50 Hello! Magazine readers booked in to meet Jean and Jane and listen to interviews by Nadine. Jean and Jane, Annie and Maggie and an army of Benebabes were on hand to look after everyone and make sure that everything ran as smoothly as possible.
The feedback on the day was fantastic from all involved and the event attracted lots of other passers-by in-store onto the counter.
Jason Waterworth
Posted on Saturday, 18th of April 2009 | Permalink
Georgina Goodman Opens On Old Bond Street
Georgina Goodman opens her first store on Old Bond Street, the youngest brand to be located in the street with just 4 years in the business.
The store has been designed by Wells Mackereth Architects. The AW08 collection was shown in the new space, the new range evolves her designs to another level, pushing the boundaries of colour with a sensual mix of texture, where hand tinted pony skin and mottled metallic patent meets nubuck snakes and glove leather.
Nicola Griffin
Posted on Wednesday, 16th of April 2008 | Permalink
Fashion and Retail events
Etro AW08 Press Day
Whilst the early summer sun shone outside press enjoyed delicious breakfast canapés whilst wandering through Veronica Etro’s wintry wilderness inspired AW08 collection.
Luxurious Mongolian lamb gilets are worn with structured equestrian tailoring and Navaho inspired prints.
The men’s collection meanwhile was in full bloom bursting with vegetable and fruit prints. Evening tailoring was sharp and sophisticated with decadent tie silk trousers worn with rich velvet jackets.
Joel Thomas
Posted on Wednesday, 16th of April 2008 | Permalink
Fashion and Retail events
Akris AW08 Press Day
Akris held the AW08 press day at the Old Bond Street store. The effortless collection offered elongated silhouettes and vertical lines with a luxurious colour palette of camel, flint, chestnut, bark, graphite and storm.
Nicola Griffin
Posted on Wednesday, 16th of April 2008 | Permalink
Fashion and Retail events
AW08 Press Days Continue: Modus Publicity Hits Bond Street
With three clients in close proximity on Old Bond Street we decided to hold their press days on the same day.
Journalists were guided between the sophisticated boho chic of Etro, the cool clean lines of Akris and newcomer to the street; Georgina Goodman, who’s shop opened that day.
Julian Vogel
Posted on Wednesday, 16th of April 2008 | Permalink
Fashion and Retail events