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Modus Dowal Walker SS08 Open Days

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Wednesday and Thursday saw the Spring / Summer 08 Open Days at our HQ on Heddon Street.  After a herculian effort to make the showrooms look even more fabulous than normal, the place looked a million dollars (even if we do say so ourselves). 

Over the two days we played host to well over 300 members of the press and stylists, introducing them to new collections, new product ranges and also an opportunity for clients to meet journalists directly.

Modus Admin
Posted on Friday, 9th of November 2007 | Permalink

Fashion, Brand events and Product events


PUMA and Serpentine Gallery Launch the Reality Bag

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Clockwise from bottom left: Inside the Serpentine Summer Pavillion; the Reality Bag; Irina Lazareanu


PUMA teamed up with the Serpentine Gallery to introduce The Reality Bag for Spring Summer 2008. Partnering with one of London’s best-loved galleries for modern and contemporary art and architecture, and working with Serpentine Gallery Directors, Julia Peyton-Jones and Hans Ulrich Obrist, PUMA continues its efforts to help support young talent.

Last night guests including model of the moment, Irina Lazareanu and hip New York photographer Ryan McGinley attended the private dinner in the Serpentine Gallery Summer Pavilion (hosted by the Serpentine Directors) International editors, art personalities and friends of the Serpentine Gallery including musician Brian Eno, artist John Tremblay and Lindsey Stoppard (Violinist) were treated to a fabulous 3 course dinner held in the Summer Pavilion.

Bernadette Harrington
Posted on Thursday, 18th of October 2007 | Permalink

Fashion and Product events


Calvin Klein Underwear 25th Anniversary and launch of Steel

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Last night, Calvin Klein Underwear celebrated the brand’s milestone 25th anniversary with an invitation-only event co-hosted by Djimon Hounsou, the current face of Calvin Klein Underwear, and Hilary Swank, who was featured in Calvin Klein Underwear’s Fall 2004 advertising campaign.

The event was held at a custom-designed space on the ground floor of Calvin Klein, Inc.’s New York City headquarters. With music by L.A.-based DJ Brent Bolthouse, guests moved across a custom ‘steel’ floor to get a better look at the center-piece of the room: a visually stunning Lucite box suspended high above the custom bar, where 20 models dressed in Calvin Klein Steel were on display. 

Catherine Chapman
Posted on Thursday, 6th of September 2007 | Permalink

Brand events, Fashion, New York and Product events


Boots 17 and Jonathan Saunders Launch

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Clockwise from bottom left: Jonathan Saunders and Murray Arthur; Air Gallery; Fiona Lakin and the Boots team

Vogue Beauty Director Anna-Marie Solowji


ln one of this season’s most stylish partnerships, Jonathan Saunders debuted his first beauty collection for Boots 17 at the Air Gallery yesterday. Consisting of two limited edition ranges for the up and coming season, the first collection from 17 by Jonathan Saunders focuses on lips and eyes in key colours and trends for Autumn /Winter and the second a must-have beauty palette.
The photo exhibition was open to press, directed by Jonathan Saunders and photographed by Matt Irwin (Dazed & confused), with 17 make-up artist Sam Bryant. 

 

Melissa Gilchrist
Posted on Wednesday, 29th of August 2007 | Permalink

Beauty and Product events


Philosophy Holiday ‘07

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Modus Dowal Walker chose a sumptuous suite at the top of the London’s Covent Garden Hotel as the location for this year’s Philosophy – Holiday Press Launch, which had beautiful exposed beams, fireplace and helped to build the traditional seasonal theme.

The suite had a ‘Dickensian’ air with open fireplace, exposed wooden beams criss-crossing the space and all of which was styled with wreaths and greenery to create a richly decorated space that sets off the Philosophy Holiday 07 products perfectly.

Jason Waterworth
Posted on Wednesday, 25th of July 2007 | Permalink

Beauty and Product events


Modus Publicity / Modus Dowal Walker Open Days

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Clients Napapijri inspect their collection with Modus's Andrea Pizzighello.

Champagne Nailbar from nails inc.


March 28th and 29th saw Modus Publicity and Modus Dowal Walker’s Autumn / Winter 07-08 Press Open Days at Modus’ showrooms on Heddon Street in London. 

Over the two days more than 270 journalists and stylists attended viewings of the new season’s collections including Modus Dowal Walker debuts for Sarah Arnett, Erdem and Napapijri, whilst open day fatigued journalists were treated to Champagne Manicures by nails inc. and personal blends by Aveda.

Karen Alder, make-up arist to Kylie, Erin O’Conner and Anna Friel used the new seasons colour palettes from Boots 17, NARS, Chantecaille and Paul & Joe, with Session stylist Amy Robinson demonstrating Bumble & bumble’s styling products and new hair accessories range Goody.

Modus Admin
Posted on Wednesday, 2nd of May 2007 | Permalink

Beauty, Brand events and Product events


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