CALVIN KLEIN UNDERWEAR ANNOUNCES FINALISTS FOR THE 9 COUNTRIES MODEL COMPETITION
CALVIN KLEIN UNDERWEAR
ANNOUNCES FINALISTS
FOR THE “9 COUNTRIES, 9 MEN, 1 WINNER” MODEL COMPETITION
NEW YORK, NY & LONDON, U.K., March 1, 2010 – Calvin Klein Underwear, today announced the nine finalists of the “9 Countries, 9 Men, 1 Winner” pan-European male model competition.
Thousands of model hopefuls submitted their photographs through the competition website at 9countries9men.com or attended in-store casting events, which took place in selected stores across Europe with branded pop-up photo studios. Over 3,000 successful applicants made it to the judging process, and one finalist from each of the nine countries was chosen by a panel of judges. The prestigious panel included Calvin Klein Underwear model and actor Jamie Dornan, as well as Devon Parsons from Select Model Management, key members of the media and executives from Calvin Klein, Inc.
The “9 Countries, 9 Men, 1 Winner” finalists include:
England’s Laurence Cope, age 19;
France’s Mickael Melcher, age 22;
Germany’s Lenn Haberthaler, age 21;
Greece’s Nikos Douramanis, age 22;
Italy’s Carmelo Di Guardo, age 23;
The Netherlands’ Chiel Konings, age 20;
Russia’s Dan Miller, age 23;
Spain’s Luis Ansa Echegaray, age 24; and
Sweden’s Alex Bechet, age 23;
To celebrate the latest Calvin Klein Underwear’s steel product range – which consists of nine new color-ways, each representing the flag of one of the nine participating countries – the brand launched a pan-European male model search in August 2009, to find one man from each of the nine countries – England, France, Germany, Greece, Italy, Netherlands, Russia, Spain and Sweden – who embodied the attributes of the new line.
The nine finalists will be introduced during appearances at participating Calvin Klein Underwear stores across Europe, as well as via the competition website, 9countries9men.com. The winner will be chosen by public vote in March and April, via the website and in-store voting and will be announced in May 2010. The winner will receive a one-year modeling contract with Select Model Management, as well as a luxury trip for two people to South Africa. The other eight finalists will each receive a one-year supply of Calvin Klein Underwear.
To commemorate the final phase of the “9 Countries, 9 Men, 1 Winner” competition, Calvin Klein Underwear will launch a new Global X product offering, which will arrive in stores beginning March 2010. Celebrating geographical pride and diversity, Calvin Klein Underwear Global X is a new range of underwear and tops in cotton/modal/spandex that combines national colors together with bold graphics and our legendary great fit.
For further information and to place your vote visit www.9countries9men.com
Davina Wedderburn
Posted on Tuesday, 2nd of March 2010 | Permalink
Advertising, Brand events, Fashion, People Behind the Scenes and Retail events
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